Structuring Your Story and Your Case for the Jury’s Brain [Ep 177]
How do you structure your presentation so that jurors can follow it?
In part two of our series on working memory and case presentation, we focus on making the story easier to remember, reducing confusion, and using visuals that support persuasion instead of competing with it.
We look at three practical techniques lawyers can apply immediately: chunking their information together, sequencing, and the three-second rule for visuals.
Capture your jurors’ attention and keep them with you from start to finish, leaving them with just enough mental energy to understand and grasp your argument. It’s better for them, but it also makes your work more focused and efficient too!
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In this episode, we cover:
- How jurors (like all people) are built for stories, and a case needs recognizable story elements like a problem, victor, villain, struggle, and resolution.
- Instead of piling on five to seven lead-ups, choose the three or four strongest points and leave the rest out.
- The brain naturally wants events in order. Disorganized storytelling increases mental strain and weakens memory.
- If a visual requires jurors to focus on a specific area, highlight or direct attention to it. If that takes too much work, consider a different visual.
You can also watch today’s episode on my YouTube Channel:
Structuring Your Story and Your Case for the Jury’s Brain [Ep 177]
And refer to part one (Why Jurors Stop Listening Even IF You Grab their Attention [Ep 176])
and Episode 169 (Juror Attention Spans: The Science Every Trial Lawyer Needs to Know)
for more fascinating insights on brain science and juries!
Have a trial or mediation coming up and want to test with a focus group? Book a free consultation call with Elizabeth to learn more: