Juror Attention Spans: The Science Every Trial Lawyer Needs to Know [Ep 169]
Episode Description
What if our assumptions about modern juror attention spans aren’t accurate?
We are all used to hearing that people have much, much shorter attention spans these days, thanks to social media, clickbait, algorithms, and a constant barrage of information.
While those things certainly represent a major shift in our day to day reality over the past 15+ years, that doesn’t necessarily mean that we’re paying less attention than we used to.
In fact, it’s more of a rewiring of our brains, thanks to technology, leading to a state of continuous partial attention.
Why is this important to trial law, case framing, focus groups and understanding juries? Because understanding how our brains have changed will then help you package and present your case in a more intentional, and effective way.
When I work with lawyers and focus groups, we work very hard on your presentations to make sure that they’re fitting our attention spans. To learn more about this process, book a free call with me here.
In this episode, we cover:
- How continuous partial attention means our focus is shallow, but long.
- How brains cannot multitask; they toggle between tasks.
- Why visual aids should amplify concepts, not repeat them.
- How jurors can easily get lost during long presentations.
- Re-entry points in presentations are crucial for audience understanding.
Remember to check out Episode 144 of Trial Lawyer Prep, The 8 Second Rule That’s Costing You Verdicts, to learn more about the brain science behind attention spans:
The 8 Second Rule That’s Costing You Verdicts [Ep 144]
You can also watch today’s episode on my YouTube Channel:
Juror Attention Spans: The Science Every Trial Lawyer Needs to Know [Ep 169]
Resources
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