Cross Exam with Patricia Kuendig and Tanya Ortega

As trial lawyers, we can’t be stagnant. People change, cultures change, our jurors change, and how they process information changes. And so, as trial lawyers, our profession is one where we have to keep working on it until we decide we’re done.

Joining today’s episode are Patricia Kuendig and Tanya Ortega to talk all about cross-exam – the importance of sequencing your cross-examination chapters, the basic structure of a cross-exam, and how to deal with objectors. They also share the value of a game plan with your cross-exam, which allows you to be much more organized and quicker. 

They also talk about women empowerment and how they’re creating a collaborative community of women trial lawyers, because there’s so much comfort in knowing that you’re not alone. Hopefully, these women can tap into the magic that they can create in the courtroom, which is also very different from their male counterparts. As women lawyers, there’s something that we can bring to trials and to our practice, that men cannot. And so, we need to harness that, live the truth, and be the future of the practice.

Patricia has a diverse practice in almost every field, helping a lot of folks all over the country. Whereas Tanya does a lot of Personal Injury cases and Trust Litigation. She also handles Personal Injury, with a specialty in brain injuries.

In this episode, you will hear:

  • The importance of sequencing your cross-examination chapters
  • How to keep your tone 
  • Advice on how to deal with super objectors
  • Collaborating with other women attorneys
  • How to put together a cross-examination

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Supporting Resources:

If you are interested in attending the September 28 – Oct 1, 2023 cross-exam workshop “She Crosses” please email Patricia or Tanya directly. 

Patricia Kuendig

Email: Patricia@kuendiglaw.com

Learn more: https://www.doddandkuendig.com/our-attorneys/patricia-kuendig/ 

 

 

 

 

 

 

 

 

Tanya Ortega

Email: Tanya@theortegafirm.com

Learn more: https://theortegafirm.com/

 

 

 

 

 

 

 

 

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their businesses and impact the world.

Find out more at https://emeraldcitypro.com

Episode Transcript:

Elizabeth Larrick: Hi there. Welcome to the podcast. It’s Elizabeth here. I want to do a really quick introduction before we jump into this episode.

I’m honored to have two wonderful trial lawyers join us today to talk about cross exam, Tanya Ortega, along with Patricia Kundig. Ms. Ortega practices out in California, but she’s a native Texan and her [00:01:00] specialty is brain injury and has worked closely with Dorothy Clay Sims and mostly does personal injury, as you will hear.

Her contact information website will be in the show notes. And again, joining her will be Patricia Kundig. And together, these two ladies are putting together a cross exam workshop. specifically for women travelers. So that’s what we’re having them on today together. We may have them back individually to talk more about their specialties, but again, Tricia is joining us.

She has practiced at a Park City, Utah, but both of these women practice across the U. S. in co counsel roles and consulting roles and personal injury. Tricia’s background is in family law, complex family law, and she works with Roger Dodd and has for several years, and he has written a book about cross exam and they teach other lawyers about cross exam, but they both have a passion obviously for cross examination.

So without further ado, again, the contact information for these [00:02:00] trial lawyers will be in the show notes. If you’d like to reach out to both of them, they encourage you to email them and they’re happy to respond with you directly. All right. Thanks so much. I hope you enjoy this episode. Hello and welcome.

To the new episode of trial lawyer prep. I am excited to have our two wonderful guests to join us for this episode about cross exam. I’ve got Tanya Ortega and Trisha Kundig here joining us. So say hello ladies. 

Tanya Ortega: Hey, 

Elizabeth Larrick: awesome. Well, as y’all have been listening, we’ve been talking a lot about different sections about trial.

So I am thrilled that they’re going to come talk to us about cross exam. It’s a hot topic. There are lots of ways to do it. And so I’m excited to get to their perspective and thoughts on it. Ladies, let me know, how do you feel about cross exam? 

Tanya Ortega: Well, there’s a before and after I would have to say, right? So for me, there’s a before how I felt about it.

And then I attended Roger Dodd’s [00:03:00] cross examination clinic with Tricia and Roger. It changed everything for me. That was such a game changer. So, yeah, we can talk about how I felt about it before and then how I feel about it now. And it’s tell us about your markedly different. 

Elizabeth Larrick: Yeah, 

Tanya Ortega: go 

Elizabeth Larrick: through 

Tanya Ortega: your journey.

Sure. Super fast. Because I know Trisha’s got some thoughts on this as well. But my before was nervous. I knew the information about the case, but couldn’t get it to translate and across, right? And then if we were to go to trial. My male colleagues would come in and they would do the crosses. Oh, no, no. I’ve got the cross of the expert.

I’ve got the cross of this important witness. And that is so there just does something to your confidence, not only at that moment, but truly through the case. And to the next case as well. So I made it a goal of mine one particular year that that’s not going to happen to me anymore. I am not going to be the person that preps this case, but then [00:04:00] gives it off to someone because they can cross and I cannot in my mind.

So I took Roger and Trisha’s class. And within two days, 48 hours of working with them, completely different person. I have now a game plan. I’ve got a template that works every time. I am the one now that people go to, to cross exam experts, witnesses. It’s just such. A better feeling it’s freeing. Once you have that game plan, you can then get creative too.

Okay. How am I going to sequence this? What am I going to do with my chapters? How far down the rabbit hole can we go? Cause this is now going to get really exciting. It just gave me the freedom to be the trial lawyer that I know I can be. It was the foundation and now I’ve got the confidence to move into other parts of it, like openings, jury selections.

It’s [00:05:00] just. That’s that’s my journey. I feel like I’m going on and on, but I really wish there could be a snapshot of me before. And me after that clinic, just even my entire being, my energy is completely different. Patricia, go ahead. 

Elizabeth Larrick: Well, Trisha, now you can add that in you guys take before and after pictures so that we can see the glow.

So the cross exam glow. Yes, exactly. Trisha, take it away. 

Patricia Kundig: So for me, cross is the center of. How I prepare my case from the time I get the case in until the time I settle it or go to mediation or go to trial. I use cross as a way of organizing the information and organizing myself. So I’m always thinking about how can I get my narrative out of the opposing witnesses when an opposing witness admits facts that support your narrative, it means [00:06:00] more.

It also takes a lot of the responsibility off of our clients and our clients need that. Especially in personal injury, a lot of our clients are injured and maybe have brain injuries, and it’s a lot to put on their shoulders. And so I really always think about what can I prove through the other witnesses?

And how do I package the information? And then when I can do that, I’m now I’ve got sort of my chunks of information, how I’m going to teach in my opening. I’ve got my chunks of information on what I’m gonna say in closing and now I can put the bows on it. But every document I get in in a case, the first thing I’m thinking of is How can I use this through an opposing expert, through an opposing witness?

It’s just how my brain works because I’ve been trained by Roger and have worked with him for so long, but it makes me more organized. It makes my presentation more organized and for judges, and this is what I think really helps. It makes me [00:07:00] more efficient. And judges, I mean, who doesn’t want when a judge says, how much time do you need Ms.

Kundig? And if I underbid it because I know I’m going to be efficient, they’re all smiles. They’re all happy. So the cross for me is just the center of how I’m looking at the case from start to finish. 

Elizabeth Larrick: Gotcha. And tell us your journey with CROSS. Like you said, you’ve been working with Roger for so long, it kind of ingrained, but did you have any kind of aha moments or anything kind of like Tanya was talking about as far as like CROSS?

Patricia Kundig: I did early on before I ever even met Roger. So I started out my career doing all complex domestic relations litigation. And I tried a lot of cases early on, and I think my first aha moment was in one of my first trials my first few years, and I realized that cross didn’t have to be. A fight that I could teach a judge in a family law case.

They’ve heard a million [00:08:00] of them. You’re trying to differentiate. You’re trying to make your case stand out from the others. And when I realized that I could do sort of the more constructive type of cross, which I didn’t even know That term existed at the time and tell my story through an opposing witness.

That was my aha moment and I just stumbled onto it. My few years of my career were all trial and error, but once I did that and it were, I realized that for my own way of approaching a trial, that I could score more points on cross than I had previously thought I could. 

Elizabeth Larrick: Yeah, that’s awesome. And I think most people like the way that I was brought up and mentored was when somebody gets up to cross, we’ve been trained, like the jury gets on the edge of their seat because this is what they see in the movies where like the magic’s about to happen, like the pressure’s on.

And so it becomes for you as the lawyer in the driver’s seat, it’s a little bit terrifying because are you going to [00:09:00] perform to their expectation? And as a female, it was never like, I never felt like I could come in and be like, you know, the Cola chainsaw, you know, tear people up. Like, because I feel like when I would laugh, like, I know that that’s terrible, but when I get nervous, like the comedy comes out as far as like going through those.

Yeah. Feelings for you guys, like getting up when you’re doing this, trying this out, you’ve got your game plan. Like how did those kinds of feelings, I think, Tonya, you kind of tapped into it, kind of transformed for you and same for you too, Tricia. Walk us through that feeling transformation. 

Tanya Ortega: Sure. So for me, that’s a lot of pressure.

That you can’t handle the truth moment. That’s a lot. So I like to reframe it the way that Tricia and Roger taught me, which is we’re not getting that you can’t handle the truth moment, but instead we’re teaching bit by bit trying spoon feeding, I guess, and then [00:10:00] creating block by block your wall. And so that for me takes the pressure off.

I know I have a goal. I’m very in these moments. I need a game plan and a goal. I’m your girl. I got it right. I also know, based on the depositions and what have you, what they’re going to say. So each chapter is a goal. And as those goals get accomplished, your confidence is just building building. And then you can have fun with it.

1 chapter per page. Sometimes I color code those things. Pages are on different colors. So yeah, the jury’s watching me throw down that one. That one’s good. You know, on the table, let’s go to the next goal. And so it’s a feeling of a connection with the jury because they’re following me through this learning journey.

And we’re doing it together as opposed to, I’m just going to eviscerate this Yahoo on the stand. A [00:11:00] lot of times that does happen, but it happens later on in a very different way. So it makes me more comfortable. I’m feeling like we’re all going to hold hands and walk this road together as opposed to really putting the witness in such an adversarial position to me that I could lose control over it.

And then what would happen. So. Yeah, I like to reframe it in that way, but go ahead. 

Patricia Kundig: So Elizabeth, I, you, you said something that strikes kind of a chord with me that the jury’s expecting television, right? When I am the opposite of what you see on television, that’s not my personality. That’s not, I wouldn’t be authentic if I did that.

And so I get super nervous because I, I know I can’t be what they’re expecting. I’m not putting, I don’t have it in me to put on a show. And so I do get up there very nervous. every single cross, every single deposition. I am a ball of nerves, no matter how well prepared that does not go away. But I [00:12:00] will say this, I’m very cautious.

And I really think through my sequencing of my cross examinations. I make sure that my first few chapters are chapters that the witness is less likely to run on me. I want to make sure that I get through those nerves before I get into the riskier stuff. And then by the time you get into the risky stuff, you have your sea legs under you a little bit.

Not to say that a witness never scores points because there’s no such thing as a perfect cross examination. I can tell you that for sure, but at least my sea legs are under me. And now I can banter and I can spontaneous loop and I can. Work through the risky chapters. Yeah. For me, the crucial thing is making sure those first few chapters I have well thought out to just build up my own confidence.

It’s less even about the witness. It’s more about building my confidence. 

Tanya Ortega: Uh, so true because sometimes too, when you’re using those first few chapters, [00:13:00] you know, what strategies you’re going to use to control the witness. And they work because you’ve thought this out and the witness now knows you’re in control too.

So you’re absolutely right. Sequencing those other riskier chapters kind of in the middle. It’s a really beautiful way to do it. One thing I also really love to talk about with women is when we’re doing the cross, our tone. And I just personally, this is me as my personality. I default to somewhat more of an aggressive tone.

That’s just who I am. And in trial, I really tried to back off of that. And man, I would love a conversation with us and our female community of when is it okay if it ever is okay to just really go after someone in an aggressive way as a, as a woman in [00:14:00] trial, and then is it necessary? What about on those riskier chapters?

We tone it down a little bit. Right? Like, how does that play? So there’s a lot of cool psychology you can do with it, too, that just fascinates me. And I would love to hear y’all’s viewpoint on that, too. Like, what kind of tone do y’all use? 

Patricia Kundig: Yeah, so I guess before I get into my tone, what I want to say is I do teach a lot of lawyers.

And I’m always amazed at the women that say that they’re too aggressive. And I think as women, we make that assumption because we’re told and people interpret us or assume we’re going to be a certain way. And then I teach and I see them perform and I’m like, no, you’re actually not overly aggressive.

Stop listening to what everybody’s telling you. But my tone and part of this is my voice. So, you know, of course I sound like an eight year old girl and it’s, I. I do, and I have to live with that, and I have to own it. I tend to get softer at the hard moments, but I use the inflection in my [00:15:00] voice. It’s funny, Roger always calls it little girl lost.

When, when I’m gonna ramp up, I actually get softer, and the tone of my voice suggests to the witness that I am calling them out on being ridiculous, or a jerk, or evasive. And so that’s how I’ve used my voice and my tone to my benefit. Cause I can’t be, I can’t do that overly aggressive tone. I don’t have it in me, but I love seeing female lawyers have that aggressive tone.

I think it can be really effective. Yeah. What about you, 

Tanya Ortega: Elizabeth? What’s the tone that you are most comfortable with or your 

Elizabeth Larrick: default? Well, I would say that when I started to do trial work, I get, I get softer. Get a little nervous. But. What I have learned and really practiced in doing focus groups is.

What tone can I play with and what tone works and it’s very easy for [00:16:00] me to be pretty flat, like it’s not very easy for me if I, like, I generally keep the same tone but I just keep it a little bit louder like. Oh, maybe you didn’t hear me the first time. I know that that’s like, that’s me getting like, like, dude, you just like, or like answer my question here.

So that’s pretty much what I’ve always practiced with in focus groups. And then. What that always reminds me of is when I’m in the courtroom is like you’re teaching, you’re just asking questions and you’re staying curious. And that always keeps me to like bring back down the like this word because it feel like if I get ramped up, you’re going to see.

I’m either going to get flushed or, you know what I mean? Like, or there’ll be a tell that I can’t, you know, that I just, something’s happening and they can tell. So I always just try to remember that, like, okay. And doing so many focus groups has really helped me with my tone and just being okay, well, just tell me about that.

And that has always worked in, and I’ve done a lot more deposition work probably than trial work when. [00:17:00] They get super snippy with me. It’s very easy for me just to go back and just be like, but maybe the jury doesn’t understand. You know what I mean? Like always helps me to go back and think like, okay, well, this dude’s being, or this person is being snippy with me, or they’re trying to poke me and make fun of me because I can’t pronounce the word right.

Normally just, you know, I’m like. All right. You’re trying to get me upset. Where can I go? And generally it’s just like, cause I’m thinking like the jury’s going to have the same question. Like, why are you doing that? Why can’t you do this? So that’s generally my, what I try to do is just take it down a notch and generally just be like, cause I don’t think I’ve ever been described as aggressive

ever, but you know, I’m sure there’ve been times where I’ve been aggressive and, but that’s definitely not a word I’ve been told that I can ramp up. That’d be a little bit more aggressive. So 

Tanya Ortega: it’s so interesting too, because I have found now my aggression, if there is to be a moment in the cross to do it, [00:18:00] I know when that might be.

Obviously I’m reading the room. Before, and it’s going to be natural. I also, though, know if I get aggressive or something starts to get me where my heart rate starts to elevate the bloods rushing to my head, it might take me off a little bit of my game. Now the blood’s going somewhere where, you know what I mean, to my head and my cheeks and my heart rate is elevated.

And I need to think clearly. So that’s also a technique I’ve been really wanting to work on and have been working on is because it is my default. I took some neuropsych test just to see what and Tricia did too, just to see what our clients I 

Elizabeth Larrick: mean, 

Tanya Ortega: it was fun. Let’s be fair. It was a wild ride. And one of my scales on the MMPI was my aggression scale was like through the [00:19:00] roof, like through the roof.

So that’s why I’m like, no, no, they say that that’s my default. But anyway, yeah, that’s another component of it is. Learning this like the military breathing, so I bring my heart rate back down because we need to think clearly we got a chapter to do. We’ve got a goal to accomplish. So it’s just so much happening.

I love the conversation about it though, and allowing each other to. You’ve got to be yourself in these moments, whether you’re crossing at depth, whether you’re crossing at trial, love to follow up with you a little more too on what you do when defense counsels and when they get snarky. And obviously now the blood’s rushing to their head and they’re getting off their game.

How do you handle that? And I pose that question to both of y’all. 

Elizabeth Larrick: Well, most of the time there’s a team of us, right? So the only time I’ve been to trial and I was solo, it was like my very, I didn’t know it. Well, not, no, it wasn’t my very [00:20:00] first trial, but I will tell you it was the weirdest situation. So the council tables were right behind each other.

So he and his client are seated behind me. So it’s very weird. Yes. And I just kind of put it aside. Like I, I just knew like, he’s trying to distract me and that’s always like, okay, you’re trying to distract me. And, and one of the things that I also taught for my mentor as it. Got to more bigger trials and bigger teams and bigger things was like, listen, your number one job is to your client and to your case, and you cannot spend any time with them.

So if it is done, you get out of the room. Unless your job is to stay back and negotiate, you’ve got to go because you cannot let that get into your brain. And I’ve definitely been in situations where me and the defense counsel are getting like reamed out by the judge. And I just like inside I was giggling because he looked terrified and I was just thinking like, well, if this happens at half, you know what I mean?

Like, I was just like, this, it was a kind of a crazy trial, but [00:21:00] what I have always defaulted to is just kind of diffusing that, like, I’m not going to play into that. Like. Okay, if I need to ask a question or talk to this person, then I will, because I found that if I get down that road, boy, howdy, I am often in it.

It’s hard for me to come back. So that’s what I have tried to do. Tricia, what about you? 

Patricia Kundig: So, for me, I guess it depends on if it’s a deposition or a trial. If it’s a deposition, I always think about, because we all deal with those super objectors that object all the time. Are they being effective? Yes. So are they actually like coaching the witness?

Is the witness getting it? Does it matter? If I don’t feel like it’s making a difference, then I just let them do it for the record. And I, I just keep on doing my thing. If they’re instructing a witness not to answer, which we we’ve all dealt with that too, that one, I will Put an admonition on the record.

I even have some law available that I will cite onto the record. [00:22:00] And if they keep doing it, I will suspend and try to get the judge on the phone, depending on the jurisdiction. But for the most part, I really don’t take the, I don’t take the objections personally, and I really just keep trying to do my job and let them do it.

And it’s funny because they’re trying to rattle us, but if you really pay attention when they can’t. They start getting more rattled and I’m good with that. I’ll take that all day long in trial. I’m not going to lie. I tend to get more nervous when I’m dealing with objections. I’ll start to second guess myself on, am I right?

Am I wrong? Did I phrase that wrong? But I really, lately what I’ve been doing is I just default to rephrasing my question and I don’t even respond. And I just say, your honor, I’ll rephrase. And I rephrase and, and usually when I get the objection, it’s because I’ve jumped too far ahead to a conclusion. And so I just go backwards and I break it down and afterwards, you almost want to thank your opposing counsel.

Like, thank [00:23:00] you. Had you not objected, I don’t know that the jury would have gotten what I was trying to get to. So thank you for helping me take a step back, but that’s taken a while for me to get to that point where I feel comfortable just ignoring the objection during trial. But yeah, my best advice for people is when in doubt, just rephrase.

Tanya Ortega: Yeah, absolutely. And this conversation I love because for CROSS, when you have the game plan and the goal, you know, the conclusion you’re trying to get at the end of the chapter, like Trisha’s saying, Then now we can get creative. Sure. I’ll rephrase because, you know, there’s one fact per question that you need to get to that conclusion.

Maybe you got ahead of yourself or whatever. This is the creativity that I love. This is where the magic happens in depth and in trial because you can choose now not to engage. You can choose to engage maybe in a somewhat [00:24:00] passive aggressive way, like with deposition objections, perhaps. Oh, wow, sir, it looks like you’re getting red in the face.

Should we take a minute? And so obviously my voice isn’t increasing or getting wild, but instead I’m being a little bit passive aggressive and pointing out their business, but it doesn’t take me off my game because I have a game plan. And I’ve got exactly, I know exactly what I need to get in and to get out.

It just makes the practice. It’s like without it, you’re practicing in black and white and with it, you’re now practicing in color. It’s just the most fun. 

Elizabeth Larrick: And I mean, I’m sure it’s probably got what I was always had was a, B, C, D. Like if any direction they go and that’s the, that’s, I think that’s the fun thing too, about cross exam and you guys talking about like the chapters, it’s like, Each chapter could be different.

Like that witness could keep trying to do something different every single chapter, even though you’re like, come on. So like having all those options. Okay. Well, if they, what if they go this way? What if they go that way? What if they go, what if [00:25:00] they tell you something you’ve never heard before? Whatever it may be.

I mean, that’s having a plan and then having the six backup plans. And then, and then like you said, just knowing at some point, like you’re going to get creative. But it’s gonna come from a place of like, Oh, like I know where we’re going. No worries. I got the map. Like 

Tanya Ortega: exactly. And that I think what you’re evoking and projecting is an energy of everybody’s safe jury safe with me.

I know exactly where we’re going. Everybody take a deep breath. They’re going to try to put in some obstacles in our way, but no problem. We got this. We’re just gonna walk right around it. Right. So it’s just a much cooler feeling. So I think that is what Trisha and I are wanting to collaborate and create this moment where we can help and teach other women attorney at trial attorneys, the [00:26:00] game plan as, as Roger has taught us.

And then do exactly what we’re doing right now, which is let’s round table tone round table objections round table. These just sometimes obstinate defense attorneys. What do you do when a defense a male defense attorney now refuses to look you in the eye, but wants to look your male co counsel in the eye refuses to address you, but now wants to address only your male counterpart.

These are all things we go through. And so anyway, that’s that I think is If we can just all create a community and a conversation about that and have this foundation of the game plan that Roger’s taught us, man, we could do some beautiful things. 

Elizabeth Larrick: Right. And, and really not inspire as a word, but I mean, I just think sometimes more tools you have in your tool belt because what may work so great for you, Tanya may not work for me.

But Tricia may have a great suggestion. That’s like, Oh, sweet. Oh, and that’s kind of like, when we [00:27:00] all get our little brains together and start brainstorming, like, it’s like, Oh yeah, like that would work for me. That wouldn’t work. But that’s the nice thing about it is like, and now I’ve got all of your experience together instead of having to build experience by yourself, which is very time consuming.

And it’s a long road when you’re by yourself. I know a lot of women that go out. Solo when it’s just kind of like I was one of those people and I’m just like, okay. And I really underestimated the experience that you get just absorption when you work with other people. So I love having groups to go to and, and listservs and that kind of stuff like that.

So tell me a little bit about what you guys are, what you guys are creating. Like, I would love to hear more about that. 

Patricia Kundig: So we have put together a program. We have one coming up in September and then another one end of January, early February of 2024. And the title of the program is she crosses, but it’s, it’s, I would say half [00:28:00] like on your feet learning cross examination.

And have a collective, a community. We, we are going to stay together. We’re going to eat together. We are going to do some activities together. We’re going to talk. We’re going to share ideas. We’re going to round table. I really, we talk a lot about kind of the collective and sharing from our experiences and, and frankly, Yeah.

We learn the most from our losses, don’t we? From our errors. And so let’s, let’s talk about our errors. Let’s, let’s share with each other so that Tanya doesn’t go through something I went through and maybe she’ll think of some new ideas or Elizabeth you’ll share with us. And so we have about 16 hours of CLE built into a two and a half day program or retreat.

Our first one’s going to be where I live actually in Park City. And then our second one is going to be in Arizona. But Tanya, please jump in and add. 

Tanya Ortega: Yeah, it’s, it’s, oh man, [00:29:00] everything that Trisha said, it’s women empowerment, it’s creating a collaborative group, community, so creating our own listservs. We all have each other’s cell phones.

This is happening. I need some ideas. And it’s, there’s so much comfort in knowing that you’re not alone. And I, I’m been where, where you’ve been to Elizabeth. I opened up my own firm and at times it can be so lonely. And no matter how good you are, we are all better collaborating. I’m going to trial in June.

And this case I’ve lived with. a long time. You can’t tell me that someone coming in and putting fresh eyes on that won’t up my game, won’t make this trial better, make me better. And that’s all for the benefit of our clients. So, and that’s really why Tricia and I share this. Mission and this [00:30:00] goal of helping as many people as we can through teaching attorneys.

So helping as many clients, as many injured folks all over the nation, as much as we can by making sure that their attorneys are prepared. And feel a part of the group. So it is going to be a very kind of a small group, intimate, very personal. Um, we’re going to get an Airbnb and everyone’s, you know, gonna, we’re all going to stay together.

And, and I do think that there’s a lot of. Great learning and sharing that can happen over dinners that we make together. And so you’re getting the same number of hours and the same program as you would with the Dodd cross examination clinic. And we’re adding this component that I think our female trial lawyers group needs.

Which is community. [00:31:00] 

Elizabeth Larrick: Gotcha. One of the things, sometimes I get a little pushback on, so let me give you a little pushback here. And you, you guys tell me, which would be why, why does it need to be separate? What, what is, and what, why, why does there need to be separation if this is cross exam and it’s a tool you guys are teaching the same tool?

So I’m already getting, I’m already getting, you guys can’t see it, but I’m getting, hold on here. Trisha, go for it. 

Patricia Kundig: All right. Yeah. I definitely want to launch into that one. So first of all, it doesn’t need to be separate. However, the gender divide absolutely exists. It does. It exists in the courtroom. It exists in the profession.

And through cross examination and through the community, we can all help each other to cross that divide, to bridge that divide. And frankly, there are so many programs where it’s all men and maybe one woman or maybe no women.[00:32:00] 

But reactions to us can be different and are different, and our shared experience is different. And so I’m not saying that every program needs to be separate, but there’s value in it. I really believe that. 

Tanya Ortega: I couldn’t agree more. I mean, as soon as my male counterparts don’t get called Woke in a deposition as soon as my male counterparts aren’t told, maybe you shouldn’t wear heels because it makes you look off balance.

And then the perception is, you might be dishonest. Those are all things that we have to think about and deal with. So, as soon as those questions are no longer questions, then sure, we don’t need a separate community, but I don’t think that’s the world that we live in right now. So, and as soon as I can be in a trial.

Where, you [00:33:00] know, I’m not the only woman or most of the courtroom, the folks in the participating in the trial are women time after time and day after day until that happens, then I think we do need a separate. community and group to just make sure, Hey, Trisha, I was, this just happened in my depth. Is that normal?

Does that happen to you? And then there’s the other things that we’ve not really touched on, but I would love to is the personal obligations. And how to balance that family, friends, all of these other responsibilities that we share and we carry on top of being trial lawyers, which is very time consuming.

So that’s, that, that would be, I guess, my, my response to anyone asking, why is it different? And I 

Elizabeth Larrick: think that you just, you, you both nailed it. It’s. [00:34:00] It’s different. We’re not separate. It’s different. It’s different experience. It is. And it, it, it, it’s a different experience. And we, this is the reality that we are in.

And there are many things that are out of our control and many things that fight against all of us as trial lawyers. And what’s like, we talked about what’s in the movies, what’s in the TV. What are we, what are, we’re all, every legislature’s trying to like say we’re the worst things going on. So it’s like, sometimes it’s like, okay, well.

If we can serve in this way, if we can serve others and serve each other in a way that helps somebody else’s experience and in the way we are totally serving our profession as well by helping people be better lawyers, but also being a better person is a good thing too. Right. And 

Tanya Ortega: I’ll tell you what, I think it’s different, but also [00:35:00] Um, this community in this group will help me and I hope others who join it tap into the magic that we can create in the courtroom.

That is also very different. Then our male counterparts, there’s something that we can bring to trials and to our practice that they cannot. And, I mean, I think we need to harness that. And really just live in that truth and and be the future of the practice because I think that’s where it’s going 

Elizabeth Larrick: well the courtroom is changing whether anyone likes it or not we’re going to have a lot more female judges out there we’re going to have a lot of different laws out there created by lots of different people now and that’s just going to keep that’s just going to keep happening and it’s The people who are the learners, the people who are trying to constantly learn, I mean, those people who are gonna stick with it.

And if [00:36:00] you’re Not trying to learn or take in more. You’re just gonna, gonna kind of get left behind. And that ain’t new. That is totally not new. That has been around forever. But that’s just kind of one of those things where I worry about some of our trial lawyer institutions that are not moving forward with some kind of change and learning and adapting.

And I think the pandemic has significantly Shown that light onto our profession of like us trying to do zoom like that’s it’s just it’s it’s been entertaining but it’s also just like whoa like we our profession has not been doing this and and others others with us too the medical profession is also behind but it’s kind of like wow we got to jump we got to jump ahead like Very quickly.

So 

Patricia Kundig: not only do we need to jump ahead and adapt what you said it, we have to do that our whole profession. We can’t be stagnant. People change cultures, change our jurors change. How would they process information changes? And [00:37:00] so as trial lawyers put the sort of just. All female aside, our profession is one where we have to keep working on it until we decide we’re done.

Elizabeth Larrick: Yeah. And I think one of the things you said very early on was like this, doing this method with cross exam allows you to be much more organized, much more game plan, and it’s quicker. And that’s one of the things that I get from. Anyone I’ve been talking to in the podcast, anybody out in the, in the trial lawyer communities, jurors want it done.

They want it done fast. Do not waste their time. They will tell you in their body language. They, they want that fast. They want it done quickly. Don’t go in there and think you’re going to spend all day with somebody like they’re going to be really, really mad at you. So anything to get our efficiency down is what we need to be looking for.

So, well, so I want to, I know we’re, I want to talk a little bit more about the workshop and also kind of about the, the, the framework in and of itself, because I [00:38:00] know that doctor depositions, like defense experts, like that kind of stuff. So tell me a little bit about like, is this just you have one framework for everybody and it just, it just molds and adapts or there’s special things for different kind of.

So 

Patricia Kundig: my personal way of approaching it is you have your basic sort of structure. For how you’re going to put together a cross examination, and that doesn’t change. What actually changes more, depending on the type of witness, is the sequencing of it, and the words that you use. So especially with experts, word selection, I think, Is so crucial because they want to fight us on words.

They want us to be in their sandbox to use their words to feel comfortable. So, figuring out your word selection ahead of time and how you are going to bring that witness back to your word and and that strategy is is really important. But I don’t know for me personally, my [00:39:00] overall. Organization and how I cross does not change from witness to witness 

Tanya Ortega: agreed also the general framework, the 3 rules those translate.

Yes. To every witness expert lay witness controlling the witness those strategies. Translate no matter who the witness, it’s really fun to do experts now, because what was a defense neuropsych answer that took two pages long is now you don’t have that opportunity. They don’t have that opportunity. And so to see that frustration is like, one of the greatest joys of my life, but also,

but we’re also getting somewhere. Transcribed And so I’m able to teach the fraud that they generally have committed. I’m able to expose it and show it and it’s not [00:40:00] lost in this page after page of their nonsensical answer. That is really crucial. That’s a big benefit. And it’s not just defense experts, but it’s every expert.

And so in doing that, you’re a lot, you’re teaching, you’re able to teach. So I hope we, I hope he answered your question. It is. A framework that is used every time you can get creative with the words and the sequencing and how much you want to break down the chapters. But otherwise it is, I guess, transferable and get you the great results every time.

I wouldn’t change it. 

Elizabeth Larrick: Yeah. And it sounds just to kind of understand a little about the workshop too. So will people like bring, bring a case with them? Let’s say you’re going to have, I don’t know how many people are going to have there, but someone’s going to bring one about a depo, someone’s going to bring one for, for, for a trial.

Are you guys going to work, workshop some of that stuff or just so they can [00:41:00] see it or tell me a little bit about that. 

Tanya Ortega: Absolutely. In the, in the cross examination clinic that Roger and Tricia put on, you get two days. of on your feet cross exam. This will be that. Plus, we do want you to bring cases. We want you to bring instances, experiences that you want to talk to us about, that you want us to break down, that you would like to get a group opinion on and a discussion on.

But so it’s both. It is what you would get normally, plus this added conversation with your case in particular and your experiences in particular. 

Elizabeth Larrick: Gotcha. Awesome. Because I know sometimes, I know different states have different rules. Like for example, I think, and I’m, if I’m making this up, somebody emailed me, let me know.

Like in Washington, they don’t really take depositions. Like experts just show up and you just got to go versus like here we have, you can depo people to death and bring them to trial again. So [00:42:00] that as far as the, the workshop, it didn’t matter where, what, what road we’re on. We’re using it. Yes. Yes. Sorry.

Tanya Ortega: Yeah, absolutely. And what’s so fascinating is it’s not also going to be limited with practice. Like only PI lawyers, only criminal defense lawyers. These skills are transferable to any field. If you’re deposing, if you’re examining someone. You’re going to need, you’re going to want this game plan. So yes, any state, any practice, any type of examination, we’re ready.

Let’s talk about it, bring it. And we can talk about the nuances of your state. We can talk about the nuances of your practice, but the game plan is frankly, not going to change too much. 

Elizabeth Larrick: Cause luckily we’re all humans. So we generally always works on humans, robots, maybe not so much. So, okay. So tell me a little bit for people who are listening.

What’s the best way if they have more [00:43:00] interest or they want to learn more about the workshop? Is it, what’s the best way to learn more about it or to contact you? Tell me a little about that. 

Patricia Kundig: So I would say right now we’re working on getting our website up and running. So right now the best way is to just email myself or Tanya.

My email is Patricia at Cundig law. com minus Tanya at the Ortega firm. 

Elizabeth Larrick: com. And I’ll put both of those in the show notes for anybody listening. So if you’re driving and listening, which is when I listen to my podcast. Then we’ll put everything in the show notes so you all can reach out to them and get on, learn more about it.

And maybe when the website launches that you guys can circulate email to those folks. 

Patricia Kundig: Yeah, absolutely. And we’ll, we’ll share information. Each of our workshops is limited to eight. Participants just because of the nature of the format and wanting to make sure that everyone has enough time on their feet.

And we want a small enough group that we can really have those deep dives and those deep conversations. But Tony, do you have our dates for September? 

Tanya Ortega: Yes. It’s Thursday, September [00:44:00] 28th through October 1st, Thursday through Sunday. So, if you’ll notice, I mean, it’s multiple days, not just the 2 day cross examination period, but we’re adding days so that we can round table workshop and have more time to spend with each other.

So that’s the 1st 1. and then, like, Tricia said earlier, the 2nd is January, February of 2024 in Arizona. 

Elizabeth Larrick: Gotcha. Well, awesome. Well, let me ask another question because I know you guys are very, very active speakers. There’s lots. So where else, you know, somebody wants to listen to, where else can they go to learn more about you guys or to catch you out and maybe at a seminar?

Patricia Kundig: So for me, obviously I do teach a lot with Roger. So I teach about half of his trial skills clinics. Both Tanya and I have done trial lawyers university in the past, including some of the online format that I think you can still access. Yes. But. Honestly, for me, email me. I love when people reach out with things.

And [00:45:00] frankly, here’s what I always say to people reach out to me. And now you’re on my list and I’m going to reach out to you when I need advice and let’s be community. I love that. 

Tanya Ortega: Absolutely. And, and, and Tricia also practices in almost every field. I mean, she’s got a very diverse. Awesome, awesome practice helps a lot of folks all over the country.

So while she lives in park city, she’s, she’s in cases associated in with as co counsel and all kinds of areas all across the country. And then for me, I do a lot of. Personal injury and trust litigation. I have cases across the country. My specialty is brain injuries, and I work very closely with Dorothy Clay Sim and her husband, Dr.

Organ Hunter. And so we talk about. Deposing defense experts, uh, defense neuropsychologists, brain anatomy is my lecture on that [00:46:00] and some other things too. So imaging just there’s that, that, that type of injury is a lot of components, a lot of parts to it. So you can catch a lecture here and there on, on different.

On the different parts. But yeah, that’s, that’s my, that seems to be my passion as of late. 

Elizabeth Larrick: Well, that’s great. Well, I hope you guys, maybe we’ll consider Austin to come down and have a workshop and we’d love to host you down here. Lots of fun things too. Of course, need to plan that around the weather, but you guys are more than welcome to come down here, bring your workshop down here, maybe in 2024, maybe 2025.

I love it. You know, I’m from Texas. 

Tanya Ortega: I’m from, I’m from near, near Austin. So yes, I would love, I’d love to come back to the old stomping grounds and, and see you and, and collaborate. This has been so fun. Thank you. 

Patricia Kundig: Thank you. We have 

Tanya Ortega: had just the best conversation, the best time. It’s really, it’s an honor to connect with you and we appreciate you giving us this opportunity to talk and.[00:47:00] 

And well, I appreciate 

Elizabeth Larrick: you guys jumping on. I know that schedules can get a little hairy, so I just am so glad I know that everybody listening is really appreciative to learn more about cross. And I will be happy to circulate as soon as you guys get that website up. We’ll circulate it out to everybody.

So if they’re curious, but we’re going to put all the information on contact in the show notes. If you want to reach out to them, it sounds like they would love to hear from you. Yeah. So again, thank you both so much for joining the podcast. And like I said, all the contact information will be in the show notes.

If you have enjoyed this episode, please be sure to like, and follow it on your favorite podcast platform. But until next time, thank you.

Questions to Ask When Fine-Tuning Your Opening Statement

Creating opening statements is one of the common problems we see as trial lawyers. Opening statements are the first look that the jurors have at the case. Naturally, you would talk to them about principles, circumstances, and maybe some rules in jury selection. But a lot of times, once we get to the opening statement, it can get long and drawn out.

In this episode, I will talk about some questions you can ask yourself as you’re fine-tuning your opening statement to ensure you get your message across to the jurors without leaving them confused and frustrated. 

In this episode, you will hear:

  • The “mousetrap” opening statement
  • Understanding the depth of information, knowledge, or experience of the jurors with the facts and circumstances of the case
  • Checking how many times you’re repeating things
  • The importance of identifying your strongest points

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

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Supporting Resources:

For a more detailed analysis of the Mouse Trap opening Statement check out this blog. 

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their businesses and impact the world.

Find out more at https://emeraldcitypro.com

Episode Transcript:

Elizabeth Larrick: Hello and welcome back to the podcast. I’m your host, Elizabeth Larrick, and we are going to be talking all things trial preparation on this podcast.

I wanted to spend just a little bit of time talking about a common problem that we have or that I see, I’ve also fallen [00:01:00] into when it comes to creating opening statements. Now, opening statements are the first look that we have or the jurors have at the case. Now, naturally you’ll have talked about principles and circumstances and maybe some rules and jury selection.

But a lot of times when we get the opening statement, it can become long, drawn out and So, I’m not going to go into that right now. I’m going to confusing. And I like to call this the mousetrap opening statement. Now, I don’t know if you remember the game mousetrap. Apparently it’s been around for a very long time.

I say very long time, right back in the seventies. And it’s been re released multiple times. And as a kid, when I saw this game on TV commercials, I just was absolutely amazed. I have to have this. It looks super cool. You play this game. It’s got all these moving parts. And of course I never got the game, but I did eventually get to play at a friend’s house.

And it was quite the endeavor. You have to spend all this time putting together the board [00:02:00] and the little plastic contraptions just right. And then once you get that set up, you have to then roll the dice and take your little mouse around the whole board until finally somebody can set off the mouse trap and trap somebody.

The ball rolls, that goes in the basket, lowers the trap and boom, game over. Now that is the best part of the whole game, but it takes you. A whole lot of playing to get there. And that’s why when I, long, boring, drawn out opening statements can do the same thing. And I’ve written a blog, much more detailed blog than I’ll get into today on the episode, but just to give an overview.

And sometimes we don’t realize that we’re doing, we’re creating this really long, elaborate setup that can lose people, it can be confusing. And then we don’t put the gotcha. The good stuff really up front, we’d save it for BASTA because we’ve got to set all this stuff up and they have to understand all these things.

And sometimes we actually take it for granted. And so it ends up being this kind of long, [00:03:00] frustrating dialogue that you’re having in the opening statement. And I find that most of the time, it ends up frustrating our jurors and leading them to ignore us, especially when you contrast that with when the defense gets up behind you and gives this like super simplistic view of everything and includes more context that they really wanted, then it looks really bad on your part.

So a couple of things that I’ve just got laid out, which would be when we’re setting up what we need in our opening statement, what background do they really need? What’s the context that they need? I always try to ask myself, what? depth of information or knowledge or experience are people going to have, are jurors going to have with my facts and circumstances of the case.

Now, for example, if you got a car wreck case, lots of people have that experience, right? Riding in cars, driving cars. Do you really need a lot of setup on that? No, you don’t. But you might have other things that are trademark or [00:04:00] patents that could be a little bit more confusing or need a setup. Or sometimes I find even lawyers take for granted that people They don’t know the rules necessarily about commercial drivers or the companies or the things that the companies are required to do.

Now that does need a little bit of setup. Now people may have a little bit of information on it, but they need to have more concrete, Hey, this is the law. This is the rule that’s in place. And of course you can understand and test what people have, their knowledge and experience through focus groups. You can also just walk around and ask people just generally about that.

but the The other question that I always ask about context and setup is the knowledge and the experience of normal folks. Is that going to be strong enough to find the defendant responsible? So in the contrast here would be medical malpractice, right? People have experience going to doctors, but is it the type of experience that you [00:05:00] need Do you need to add more information to that, which most of the time you do, because as we know, medical malpractice cases are extremely difficult, and so you may have to add more context, more setup, in order to help them find the defendant responsible.

And sometimes, like I said, sometimes lawyers don’t give any setup. But most of the time we’re known for giving way too much background and background that doesn’t necessarily help jurors either or they don’t know where to put it. And sometimes that happens too where we think we have all this juicy details, but we don’t give them the frame of reference to understand why it’s juicy.

And in keeping with my mouse trap opening is making the jurors play the whole game. Which can be frustrating, right? So you’re listening to lots of information. You’re waiting for the okay. What’s the point here? And so the questions that I have to help look at your opening statement would number one Are you repeating things and how often are you repeating them?

So occasionally people will again you think you got a juicy fact [00:06:00] you repeat it several times And that doesn’t necessarily amplify it for jurors. It just You’re just hitting them over the head with it. Like, okay, great. How does this fit in? Or why are you repeating this? Or I don’t think that’s as strong as you think it is.

Just delete that. We want to use brevity. We want to be clear. That’s one of the easiest way to edit is to go through and say, okay, how many times am I repeating this? And is there any way to either Put it in there once strongly, or if it needs to be repeated, where? And then of course, there are always times where we look at our opening statement and say, Are these details that can be saved for trial?

Is this necessary for the jury to know in this moment right now? Is there anything that can wait? And then of course, is there any way to simplify and clear up the story in the opening statement? And that’s just to get to the point as quickly as you can, so they know where you’re going. There’s no confusion.

They’re not waiting for anything. You get right to it. And the other part of the other questions, which would be getting to it. What’s the juice? Where is it [00:07:00] at? How can we get the excitement front and center and early and often? And we have heard this many times. And I say we as the collective plaintiff’s bar, and it comes from many, many places, but focusing on the.

So, the background, the timeline on the defendant and the defendant’s conduct really puts things first, right? We’re getting right to the point and we’re pointing it out very quickly in our opening statement and how they messed up, right? So those are our mousetraps. So how do we put those early, often, and often.

Also, what’s my strongest? What are my strongest points? Cause sometimes we have so many strong points or so many problems or issues or bad behavior. It’s hard to know which is the strongest thing. What’s that rocket fuel that the jury is going to use against the defendants. And of course using again, focus groups really helps you understand what [00:08:00] Is the strongest one.

And what is not? And my example for that is I was working many years ago on a case when we were in Mr. Keenan’s office, and there were several mistakes that the company had made in hiring a driver. They, one of the things that they had wrong was the application. They were using the wrong application and other things they were doing wrong were training.

And I think there was supervision. And. So, all of these things were included, everything was included in what, what went wrong here. And they finally did a focus group to figure out which of the parts were, and it was, nobody mentioned anything about the application, like that, that’s not the thing that was really the biggest problem.

It was the training, the supervision, when this guy messed up, they were there to catch it and correct the behavior, or trained him correctly in the first place. So, we removed that. Right? We don’t want to have too many things for the jury to [00:09:00] focus on. We really want the strongest. information first. We want the strongest thing on the front of their minds and we don’t really want to muddy it up or gum it up with extra stuff.

It could be distracting or again, it doesn’t directly connect up with what happened in the case of the wrongdoing. It just is just general wrongdoing. There is a bigger blog, longer blog about how to clear up or ask some questions about your opening statement. You may have to try to help get some clarity, simplicity, make sure that you are going for the strongest points right from the start in your opening statement.

I will put a link to that blog in the show notes and thank you so much for listening. I hope that you enjoy this podcast. If you do, please follow. on your favorite podcast app, tell others, and of course, rate and review. And that also helps other people find this podcast as well. Thank you so [00:10:00] much.

Focus Groups for Trials

In today’s episode, we talk about focus groups to do for trial, whether that’s 30 days or 60 days before your trial date. You may also choose to do this earlier. But most of the time, there are pending motions that need to be rolled on, such as mediations that people need to get through to get to the point and for them to really speak their minds. 

Listen in to know more about the different focus groups that are geared towards trial and what each focus group entails. The whole purpose of this focus group is because you’re going to trial. Therefore, you have to put in the commitment and the legwork needed for you to get the information you need.

In this episode, you will hear:

  • What a mock trial looks like and its purpose
  • A modified approach to a mock trial or an adversarial group
  • Opening statements of the two parties and discussions based on them
  • Examples of ways to prepare for trial
  • The value of demonstrative evidence

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

If you have questions or a particularly challenging client preparation, email Elizabeth directly for assistance: elizabeth@larricklawfirm.com.

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their businesses and impact the world.

Find out more at https://emeraldcitypro.com

Episode Transcript:

Elizabeth Larrick: Hello and welcome back to the podcast. I appreciate you joining me, and I hope that you’ve been enjoying our series of guests that we’ve had to talk about.

Getting ready for trial. If you haven’t tuned in, got a little catch up to do. We’ve had some awesome people come and talk to us about direct exam, [00:01:00] about preparing before and after witnesses, and also how to deal with this trial continuance fatigue, and a few things you can do to get around that. I want to take today’s episode and talk about focus groups to do for trial.

And We’re talking about the 30 days, the 60 days before your trial date. Now, you can do this earlier, but most of the time there are pending motions that need to be rolled on. There are mediations that people need to get through to be able to get to the point to really say in their minds, all right, this is going to trial.

We need now to move into the next steps. So that’s really what we’re talking about. That may happen earlier in your mind than 30 to 60 days. And of course there may be continuances that happen as well. But we’re really talking about specific kind of focus groups that people will do that I have done that really geared towards trial, not necessarily [00:02:00] a concept or a narrative, but really we’re down the road.

We know what the other side’s going to say. So we’re really talking about focus groups like mock trials, adversarial focus groups, a modified blend of adversarial or mock trial, and then also doing opening statement versus opening statement. So let’s just talk a little bit loosely about what each of these focus groups may entail.

So with mock trials and adversarial groups as well, these kind of go hand in hand. I think people sometimes there’s a distinction, maybe there’s not a distinction, but let’s just talk about from a very general sense. This is where you’re lining up a presentation of both sides. You may line up mock witnesses to come in.

You may have a mock judge that sits in and I think sometimes the distinction, maybe when you’re taking the vote, what really matters is that you’re actually putting the mock participants, the mock jurors through what they would see, right? The witnesses, the actual [00:03:00] testimony, maybe actual videos. Some folks wait until the very end to do a vote and have them deliberate.

Some people do votes along the way to see what is swaying them. It’s all about the points of what you’re looking at, when you’re taking these votes, what you’re voting on. Most of the time, the way that I run them is that we are going to take a vote after each piece of evidence or opening statements.

We’re just gauging people, if things are making a difference at all, and also kind of getting them used to making a decision, make a decision, make a decision, right? Get information from them and move on. And we’re not talking, and we’re really in adversarial, right? We’re talking about like passing the paper vote and picking back up from them.

Not allowing them to talk to each other to kind of poison it. The way That I’ve seen mock trials where there’ll be panels that watch the full presentation and then they’ll break out into their own room and have deliberation over the questions or the jury charge of the vote, if you will. Adversarial style generally just has [00:04:00] one group that is watching doing the voting along the way.

You could obviously have more panels of people, but I think a lot of what decision making goes into the style of focus group is directly related to the budget that you have to spend when it comes to that, obviously more people that you’re going to have different panels, locations. There’s a lot of logistics that go into setting up large panels of folks, breakout rooms, all that kind of stuff.

Now, That’s going to give you a lot of information in one day, right? So time wise, you are really making good use of time because you’re doing all your panels in one day with 40 different people versus sometimes folks will do an adversarial here and maybe they’ll wait and we’ll do another adversarial, right?

So then you have two panels of people and not necessarily have three to four different panels. And I think it’s just a matter of gathering the information of when you’re doing it. Let’s talk a little bit of a modified [00:05:00] approach to a mock trial or an adversarial group, and that would be where you’re going to show evidence, but it’s not going to be live witnesses or even long periods of witness testimony.

So the way that we’ve done is we’ve had abbreviated opening statements. And then basically have presentation of evidence. Now you could have it be general presentation of evidence. And what I mean by that is you could just compile a presentation that has witnesses for both sides, documents for both sides, basically the evidence that would come in, but it’s not necessarily going to be 100 percent slanted with a direct and a cross like you would see in a mock.

So you’re just going to give them the information, they’re going to vote again, and you could do a mini closing. As well with that, I’ve also seen it done where we’ve done opening statements and then we do just testimony that would be clips of the main witnesses voting on witness credibility as they’re going through that and then doing a closing statement.[00:06:00] 

It makes it a little easier versus doing a full mock trial or adversarial because we’re compiling that middle part into a pretty clean presentation with a lot less people involved, not necessarily direct across like I talked about. And also you can’t put in all your witnesses. It’s just, that’s just what can happen overall.

So that’s kind of a modified mock trial or adversarial setup where we’re giving them more than opening statement, but we’re still not giving them the full. full thing and there’s not as much advocacy obviously involved when we’re just playing in the evidence and video statements. And of course, the other one to do for a trial would be opening statement versus opening statement, the plaintiff’s opening statement followed by a defendant’s opening statement, and then discussion just based on opening statements.

I obviously think that that one is super easy and it can be replicated, done it multiple times. I think one of the Folks, we’ve had on the podcast was Ryan Squires and we have done that for his trial preparation. We just did three of those, [00:07:00] of course, strung along different timeframes. Each one was a little different because of the time they’d got a little further down the road.

Some motions had been heard, things were decided. And so they were able to really lock in and. Get that opening statement done. So it was very helpful for them in that case. I think that trial ended up a 40 million dollar verdict and they were very at ease because the opening statement was pretty much done.

They had really locked it in and done a lot of legwork on getting that done. So I always support that as a good, if you are budget conscious, you can even do that one virtually, which makes it really convenient and really budget friendly to do that opening statement versus opening statement. If you got to get super creative, right, you can record those and then play them.

So there are lots of ways to prepare for trial. And I think what ends up stumping people sometimes is one, the amount of preparation that goes into these types of focus groups is a lot. It’s a lot for the lawyer [00:08:00] and their staff because you’re really getting ready, which makes it great for you because you’re You’re putting your mindset there.

You’re organizing materials. You’re actually putting to pen to paper for opening statements. So it’s very, very helpful. It is very, very labor intensive though. And then of course, these mock trials, the adversarials, these are all day, even modified ones. Those are, these are, we’re talking about six, seven, eight hours.

These are all day time commitments as well. So they’re very time intensive. They’re very budget intensive. I would say opening statement versus opening statement can be pretty quickly. We can, you can get it done in two, three hours. And again, that really depends on how much discussion time you’re going to have with them.

Folks, and the depth of information you’re going to give them in those opening statements. The purpose is you’re going to trial. So yeah, you really want to make sure you’re really committed. You’re doing the legwork to do it. And then also you’re putting a lot of thought into the style of focus group that you’re going to have and the information that you need.

One of the other stumpers that comes to some of these focus groups is when you have [00:09:00] pending motions and you don’t know which way the judge is going to go with information, right? This information coming in, or is it not? Is this witness excluded, or are they not? Generally, the safe bet is to go with whatever the opposite is, right?

So if it’s your motion to exclude something, just go and act like your motion’s going to fail. If it’s their motion, just go and act like it’s going to be successful, right? So you want to focus group the worst case scenario, because That’s really what you want to know. Worst case scenario, how do we fare out?

So that’s also, I think, a helpful thing when we’re, that can sometimes roadblock people in their minds. Well, I don’t know what this, the outcome of this motion is. So I don’t want to run a focus group. And I think that that kind of can hedge you off from doing the focus group, which is quality and getting you ready, but also getting that feedback.

And that very small thing could be maybe blocking your mind. Well, I can’t run one if I don’t have, X information. Sure, [00:10:00] absolutely you can. You don’t have to necessarily put that information in or you can just do a different style of focus group that you feel comfortable with. Another one where people are getting ready, doing demonstratives, I mean that’s one that can be done just based on the demonstratives, how helpful are they, do they need to be changed, anything before a trial.

I think those are really great because we can spend a lot of money on demonstrative evidence visuals. And so you definitely want to make sure that they make sense to the jury before you get there. Of course, you got to do that legwork to get it in, right, make it admissible. But then you don’t want to bring something to court that is just as confusing as it is expensive.

Alright, so this was a super quick episode, but I just wanted to kind of cap off. We’re going to probably have a few more folks and a few more guests come in to talk about some other topics, cross exam, doctors, probably have some folks come in and talk about visuals again because I think they’re really important.

But this was supposed to be a short episode just to kind of recap focus groups specifically for trial. Talking about mock [00:11:00] trials, adversarial focus groups, doing kind of a modified version of those to get that information out and then opening, same for opening statement. All of this, of course, kind of hinges on how big is the case, what are the issues in the case, what is my budget, costs, and what are my concerns that I’m trying to allay.

If it is presentation concerns, then we’re going to really look at probably just doing presentation style, meaning let’s just do jury selection, opening statement, paired up together, right? Just getting on your feet versus content and then full risk assessment, I would say, for the mock trial and adversarial focus groups.

All right, well, I hope that you found this episode helpful. If you did, please rate and review it. Also, if you could, there’s a little plus sign up in the corner. If you could push that and follow the podcast, that would greatly help the podcast and other people find it. Until next time. Thank [00:12:00] you.

The Before and After Witness Prep Template by Courtney Wilson

Having before and after witnesses is very useful to help tell your client’s story. These witnesses can talk about damages in a way that your client just can’t. Jurors can heavily criticize a client’s testimony and label them a “whiner” or “complainer.” A well-prepared witness is able to talk about the changes in your client’s life in an authentic way.

As trial lawyers, it’s important that we’re able to build a level of trust and comfort with our clients and witnesses. But building that relationship just doesn’t happen overnight. 

In today’s conversation, Courtney Wilson takes a deep dive into the three-step process for building trust with your before and after witnesses. Courtney currently practices personal injury law and medical malpractice law in Mississippi.

In this episode, you will hear:

  • Finding two to three people talking about the client’s experience
  • How to build trust with your before and after witnesses
  • The importance of explaining why testimony is needed for the case
  • Assignments for your witnesses to get more information
  • Why stories are more compelling than an expert talking about the injury
  • Managing the fears and concerns of before and after witnesses

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Supporting Resources:

Courtney Wilson

courtney@tyneslawfirm.com 

Tynes Law Firm

 

 

 

 

Episode Credits:

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Episode Transcript:

Elizabeth Larrick: Hello and welcome back to the podcast. I wanna jump in here real quick to introduce my guest, who is a returning friend to the podcast, Courtney Parker Wilson, who joined us prior to talk about adversarial focus groups.

And she is joining in the trial series that we have [00:01:00] been conducting here on the podcast. And she’s going to talk about before and after witnesses, but just a quick reminder that she practices personal injury law, med mal in Mississippi. If you have a question for her, you can obviously find her information in the show notes, but let’s get right to it and join the interview.

Hello, Courtney. Thank you so much. And welcome back to the podcast. Hi, thank you. We had you here before talking about focus groups, and today we’re talking about something pretty different, but I remember the excitement. You gave me a call and said, Oh my gosh, we’re having a trial. And I came up with this fantastic before and after preparation template before and after witnesses.

That is so, uh, I was excited to have you back. So you can come and talk to us about the template, but before we get to that, let’s just talk in general about using before and after witnesses at trial. So tell me a little bit about your thoughts on that and how you Approach it. So 

Courtney Parker Wilson: I’m not entirely sure I told you that I had come up with this [00:02:00] totally new, fabulous template, but 

Elizabeth Larrick: we’re going to give it to you.

So how about that? 

Courtney Parker Wilson: Before and after witnesses, I think are really very useful to help you tell your client’s story without having your client tell their story. their story. So I see them as able to talk about damages in a way that your client just can’t because when you have the plaintiff themselves sitting up there talking about how hard this has been or how terrible The experience is that can come across as whining and complaining.

And I feel like the before and afters do a really good job at being able to talk about the changes in your client’s life in a way that’s authentic, but doesn’t carry the stigma that your client does when they try to talk about it. So they do the heavy lifting in my mind of telling the story of the damages, if that makes sense.

Elizabeth Larrick: [00:03:00] Yeah, absolutely. So they’re getting up and they’re given examples, things they’ve seen, but from a very uninvested place versus clients are extremely invested. And it’s easy for jurors to basically say, you know what, they could totally just make this whole thing up because that’s what we’re here for, right.

Is them to get money for feeling pain or mental anguish or what not. So yeah, absolutely. So 

Courtney Parker Wilson: ideally, right. You would want to have a few of these people. 

Elizabeth Larrick: That’s going to say, how many do you like to have and how do you kind of gauge thinking about the range of cases? People may know a car wreck case. And again, we’re really kind of thinking more about like maybe the injuries.

So how do you gauge how many before and after witnesses you’d like to have? 

Courtney Parker Wilson: Well, before and after witnesses can come in a couple of varieties, right? Like, sometimes you have people who are also fact witnesses that are before and after witnesses, so they may be doing some different work for you in addition to their before and after [00:04:00] work.

Anytime you can, use witness for two purposes, I like that because I like efficiency and all things, but ideally I would want to have two or three people to talk about the client’s experience. And very often, it takes some work to get to those two or three people. And I don’t have any particular problem with using family members as one witness.

But I feel like getting a little farther outside of the client is better. Do we have a co worker that can come talk about changes? Do we have somebody, you know, that like you go to spend class with? Is there somebody who is a little farther away from you who can talk about the change they’ve seen in you?

Because I think they get more credibility that way. They’re not invested in your client [00:05:00] personally. Or concerned about the outcome for your client, maybe in a sort of tangential way, but it’s not affecting their lives personally. So I feel like they get more credibility that way. Now, I can tell you from my personal experience, it’s really hard to get to those people.

It’s really hard to get your clients to identify somebody that can talk about them that they are not close to. 

Elizabeth Larrick: Right. So I was going to say, do you normally cast a really wide net? So we, sometimes you got to start with a list of people. Like 15 to 20 people sometimes where it’s just like, give me people you just run into in life, right?

Like, and then, you know, we’ve got to figure out a way then to kind of who then has the better experience or has the availability and who is willing to come that really kind of skinnies it down 

Courtney Parker Wilson: pretty quickly. And I feel like with my clients, it’s this exercise in getting them to believe me. Right? Like I know you have friends.

I know you have [00:06:00] family members who have seen what you went through, but I need other people. It’s like, they almost don’t believe you at first. that anybody else would have anything to say that’s useful or relevant. So I feel like you’ve got to do some convincing of your client first to even get to give you the list of people before you can go anywhere.

Once we actually get our grouping of people that we’re going to start talking to, right? And we kind of narrow that list down and we’ve decided who we really want to focus on as our before and afters. Then you get to sort of move on to the next level. If that makes sense. 

Elizabeth Larrick: Yeah. Yeah. So what kind of problems are you, since we’re talking about casting a wide net, like what are some problems that we as lawyers run into when we’re trying to find before and after witnesses other than the client giving us lots of people.

So let’s imagine we’ve got our list of 15, 20 people. What kind of problems do you run into after that point? [00:07:00] 

Courtney Parker Wilson: They are myriad. I have run into the problem of calling up people who say, well, I don’t think she should be in this lawsuit. I don’t think she should be doing this, right? So we can cross them off the list because their opinions about what’s going on are overshadowing anything else, right?

That they might have to say. So we want to not bring anybody who’s really certain that our client just has no business bringing a lawsuit. We get rid of them. And then you talk to some people who are either so wrapped up in themselves that they can’t talk about somebody else. We run into people who are not very educated and then therefore not able to express in words the kinds of things we’re asking for, right?

They want to tell you that yes, their friend or their acquaintance is different, but they can’t articulate what that is or how they even know [00:08:00] that, what it is they’re noticing. So that person’s not going to be a particularly good witness either. So I want to cross them off the list. And then I talked to people who just have these incredibly strong personalities.

And on the one hand, that might be great, but on the other hand, might not be so good. So I think you, you’ve got to make a judgment call. How do you react? To this person, when you meet them, if you’re automatically turned off, like probably don’t want to use them either. So there’s a lot of, I guess, betting that goes on.

Like there’s a lot of phone calls. There’s a lot of meetings. There’s a lot of talking to different people, just trying to get to somebody that seems like they can articulate the change they have recognized and seen the change. and they’re comfortable talking [00:09:00] about it. 

Elizabeth Larrick: Right. And they have a desire to help.

I think that that right. Having that innate desire to help always significantly makes your job easier versus people who just right on the front end, just have kind of like, ah, I don’t know if I want to get involved or right. Just this hesitation just from the, from the jump. Well, yeah, but. I just don’t even know if I want to go down that road because there’s a whole lot of uncertainty.

So I know we’re going to, we’re going to jump to our, our template super shortly, but really quickly, fun example. So it’s helping someone get ready for trial and they had made some videos of their before and after witnesses. And most of these were all family, which again, like we said, sometimes that’s just.

Kind of the nature of the game. And this was an, uh, an older client who didn’t have as friends that were around kind of a sad deal, but had this spitfire of a sister. I mean, just, I mean, she was saying all kinds of stuff. And there was a big hesitation of like, Oh [00:10:00] my gosh, she’s like really putting the client in a whole different light in the sense of she’s not doing enough to get better.

And so we was just kind of like, wow, what do you do with this person? And. The focus group loved her. I mean, they just thought she was the bee’s knees. And I said, you know, what if we thought differently about this person? And instead of feeling like, Hey, oh gosh, this is going to be bad. I said, you know what?

We should just compare to your client and say, you know what? That’s what our client should be. Like, should be the spitfire and going out and doing all this stuff. And she’s just not, but that is a perfect example of look, These sisters, they were a year and a half apart, right? 70 in their seventies. And so it was just kind of like, as we do with older clients, Hey, they’re going to live a lot longer.

Look at the family tree, all these people live into their eighties. And so it was just kind of like, Oh. Well, it’s not canner, [00:11:00] right? Like you said, how can we use this person as much as possible? But I think sometimes it’s kind of like, okay, if this is what we’ve got tested out, but also can we look at this in a different view and still she’s authentic.

They loved her. She’s not a hundred percent saying stuff about the client. That’s great. But she makes a really good comparison for somebody in the same age, if you didn’t know. Right. Like as far as family comparison. So there’s always kind of a, like, okay, if this is what we’ve got, how do we really try to think hard about ways to look at the testimony and sometimes see it in different light so we can use it, what we’ve got.

Courtney Parker Wilson: Yeah, no, I think that’s a great point. I feel like so much of lawyering is. Being able to step back sometimes and say, okay, that’s not what I wanted, but what have I got? And can I use it? 

Elizabeth Larrick: Cause that was what we were testing was okay. I’m not keen on what she’s saying, but maybe they will be. And that was just one of the things I was like, you know, [00:12:00] let’s just take it at face value.

Look at these two women, they’re a year and a half apart. That’s what the life she should be living. And we know because they’re sisters, right? They come from the same, same background, same genes. So, okay. Let’s talk about this template here. Tell me a little bit about, you talked about a couple of phone calls.

So walk us through kind of what you have put together. 

Courtney Parker Wilson: Well, yeah. So I think we have to start with the idea that people do not want to talk to a lawyer, even if you’re the lawyer for their sister or friend or daughter, or what they don’t want to talk to you. Lawyers are not well liked. No. When you call this person up for the first time, they are not going to be real warm and fuzzy with you because they don’t trust you.

And I think that’s the first thing you have to recognize when you’re dealing with this before and after witnesses. And because of that, you have to build some trust with them. [00:13:00] And that is not a process that occurs Over the course of a five minute phone call. So I’ve done several trials where I tried to do before and after witnesses in a day, and it just doesn’t work well because If you’re an intuitive person who can tell when someone else is comfortable and when they’re not right and you spend an hour with this person and now they are really nervous because you have talked to them about the kinds of things you want them to say and how we need to talk about the client and now they realize they don’t know what to do so yeah yeah nothing but make it worse so to avoid that right what I like to do is try to create a level of comfort and a level of trust with the before and after witnesses.

So I look at this as like a process. So I start [00:14:00] out with a phone call, and this is probably a couple of weeks before the trial. And I call this person up and I say, Hey, I’m the lawyer for your friend or for your family member. And we’ve got this trial coming up. And this is how we want you to be involved.

This is what we need from you. And then I try to explain to them why their contribution is going to be valuable. Because I think for a lot of people, if you can tell them the why of something, they are much more likely to invest and trust you. So I try to explain to my before and after witnesses that what I’m going to ask them to do is tell us some stories about their person.

But this is a hard thing for someone to do. If I were to walk up to you and say, Elizabeth, tell me some stories about me. Tell me some [00:15:00] stories about good times we’ve had. Like that would be a hard thing for you to 

Elizabeth Larrick: come up with on the spot. Yeah. So you’d be, you’d really feel on the spot. Yeah. 

Courtney Parker Wilson: So what I do is I call these witnesses and I tell them like, this is who I am.

This is what we’re going to try to do. We’re going to try to tell the story and let you help tell the story. And the way we’re going to do that is have you tell some vignettes. Have you tell some individual stories about what your friend was like? Maybe there was a crazy party you guys went to, like, tell us a silly story about that.

And then after the injury, tell us a story about your friend now. Right. But that is just not something that people are prepared to do off camp. So you got to give them an assignment, right? Yeah. So this is what I want you to do. [00:16:00] And if you would take some time over the next week and sit down and think about it for a few minutes, maybe just make yourself some notes, maybe some stories that you think you would like to tell me, or that a jury might like to hear about this person.

And we’ll talk again. Right. So this first phone call is like 10 or 15 minutes. And I do a lot of talking in the first phone call. It is the Courtney show in the first phone call. And then we set up a time to have another call. Right. Or a zoom meeting, or if they’re local, I try to get them to come into the office.

That’s a big ask of your before and after witnesses often to get them to like take time off from work or something and come to your office. But if they’re local and we can do it early in the morning or in the afternoon or something, like I try to get them to come, but. I do a lot of this. Right. So when we [00:17:00] set up our second meeting, their assignment is to have come up with some stories that they can tell me.

And then when we do the second meeting. That one’s usually much longer because what normally happens is they get this assignment for me and then they go call their person, right? And they say, friend, what have you gotten me into?

And then they talk to them about the case and they talk to them about me and they talk to them about what, what we’re trying to do and why, why are we doing all this? And They have this, what I think of as like a permission granting conversation with the client. And once they have that conversation with the client, they feel at liberty to expose some things.

And when I talked to them the second time, they’ve given it some thought. [00:18:00] They’ve talked to the client. Now they’re actually ready to talk to me. And usually what happens in that second phone call is. We start talking just about the client and they tell me things 

Elizabeth Larrick: and 

Courtney Parker Wilson: I take notes. So the second meeting is usually a lot of the before and after with this talking because now they feel like they can tell me.

And so they, they do. They tell me all kinds of stuff, right? Like about before the incident, about what happened during the incident, about how their friend changed, about things they can’t do anymore, about all kinds of stuff like that. And then they have a lot of questions for me. Oh yeah. What can they talk about?

What should they say? What shouldn’t they say? Is this going to be helpful? Is it going to hurt? And then a lot of really practical questions too. [00:19:00] Where are they supposed to be? What time? How will they know where to go? How do they need to dress? Stuff like that. So I feel like that second conversation is enormous, right?

And very often we don’t actually get to their assignment. in that second call because it’s like the floodgates have been opened and they have something to say now all of a sudden. So I take notes through this whole meeting and I kind of outline in my notes like little groupings of topics or stories or things.

And so at the end of the second meeting I say to them, well, okay, let’s talk again. And we talked about this story, or you kind of mentioned that you guys used to go kayaking, or you kind of talked about this thing. I want you to think about those events and come up with a story that you can tell me about that, like a [00:20:00] specific time that you went and did this thing, and then I want you to fill in all those details.

So now they have second assignment, right? Think about it, Ruthvine. Get me to a real story that we can talk about. And then on our third meeting, right? And I try to get them to come to the office for this one. Like I said, that doesn’t always work. But the third time I talked to them, I feel like it’s when the real, we get to the real thing, which is, Tell me about that kayak trip that you and your friend always did.

And her dad would come as a matter of fact, he’s the one who always set it up. It was a father’s day thing and we would bring the cooler, but we would try to bring wine coolers because her dad was there and we would try to like sneak drinks out of the wine coolers. And like, it becomes this really endearing, charming story because it’s [00:21:00] now real.

about, well, yeah, she is not as outdoorsy as she used to be. 

Elizabeth Larrick: Right, right. Yeah. You’re telling the story, you’re bringing all the details out to the juries, like with them in that story, looking at that cooler, there’s so many, much more real life moments versus like you’re saying a big category. Well, yeah, she just doesn’t do that anymore.

Courtney Parker Wilson: So I think that. What you’ve got to do is allow this before and after witness, right? To become comfortable with you, the lawyer, as a person. And that takes some interaction. It’s not going to happen with one phone call. And they need to trust you. And they need to believe that, first of all, you’re going to be respectful to them.

And by that, I mean that you’re going to listen. About to say. 

Elizabeth Larrick: Yeah. Yeah, exactly. That means you’re gonna give one, you’re devoting time, but you’re also [00:22:00] listening. Yeah. 

Courtney Parker Wilson: Right. You’re not gonna interrupt them, you’re not gonna rush them. You’re not gonna tell them that what they’re saying is wrong, and then once they get that comfort level with you.

Now they believe that you’re really trying to help and that you will be kind and respectful with them. So now they can talk to you, they can open up, they can tell you the story, but I really do believe it takes that commitment, a lead up to a workup to a level of comfort that will allow somebody’s friend to tell you something that exposes their real life.

Mm 

Elizabeth Larrick: hmm. Well, I think also to sometimes what I have seen is lawyers will assign this for a paralegal or another person or even an investigator to do this work and it works for them, they’ll do the follow up, they’ll get the trust and then it doesn’t [00:23:00] translate because when you go into the courtroom.

They’re faced with a lawyer with, just like you said, the very first call they get is what you’re a lawyer. And I, and so there’s a really big disconnect. So I love that in your template, it’s you doing the one on one because then when you guys walk in the courtroom, it’s like, There’s trust, there’s comfort.

And also you have had so much time and experience, you know, how they speak, you know, the questions that they appreciate more. And you know, if I gave them this question, it would stump them. And then when you stump somebody on the stand, Oh boy, you better have a real quick way to get back in, get them back on.

Because if they’re stumped, they’re just, I mean, they’re frozen. I’ve seen them. They freeze. And it’s just like, Oh, I just stumped them. How do we get back? So this, the trust, the kindness is really go such a long way when you finally have to step in that courtroom. And so I love the template in the sense of giving them space.

[00:24:00] And also I absolutely love, I talked about this before when this happens in our client deposition prep, which is basically when you give somebody an assignment. Like, Hey, take this with you, go back, think about it. Even if they’re not thinking about it, their subconscious will continue to try and find the memories and the details.

And so even if they don’t sit down and do it, their brain will work on it and come up with stuff. And so giving that time, even if it’s a week or two weeks in between, still significantly helps people come up with more information. Their brain will continue to try and work on that because you’ve asked them.

I mean, that’s, that’s what a question does to our brains. We want to find that answer. So I think that is super helpful to use that neuroscience, use our brains, trick them into thinking and finding more information. Not really tricking them, but you know what I mean? 

Courtney Parker Wilson: Yeah. So you asked me to be ready to give an example.

Yeah. 

Elizabeth Larrick: [00:25:00] Yeah. Tell, tell us about, and Heather was the example. If you can talk about Heather, it’d be great. 

Courtney Parker Wilson: Is Heather supposed to be the client or the witness? That’s the witness. That’s okay. 

Elizabeth Larrick: That’s the friend. The friend. Yeah. The friend. 

Courtney Parker Wilson: So we had big trial coming up and I had a client who was young when she was injured and she was the mother of two small children.

And so after she had these two children, she moved back home and lived with her dad and kind of left all of her friends. And she suddenly became the stay at her mom. So she was very isolated and trying to get before and after witnesses out of her was a real challenge. But I did get one who was her friend.

And I did a lot of work with the friend, Heather. The first time I called Heather, she was super standoffish. [00:26:00] She did not want to talk to me, was not sure at all that she even remembered anything that would help because she and the client hadn’t been close in a few years. And she also has, she also had a baby who was just turning one and she was very concerned about her baby and the first birthday party that was coming up and things like that.

So I gave her the introduction, the homework assignment, what the plan was, why she was going to be valuable. And then I gave her like a week or so. And in that week, she called and talked to my client. And it was actually the first time she had talked to my client in a few years. They had this great conversation about what’s been going on in each other’s lives and why they haven’t talked in so long and just catching up as old friends [00:27:00] do.

They eventually got around to this case, right? And my client had already heard from me why the before and after witnesses were going to be important. My client then reinforced it for me and told her friend, look, we really need you to come and help tell my story. So she got permission right from my client to talk about their private interactions.

Because I, at least for me, I’m a private person and I would not feel comfortable telling you things about one of my close friends. Unless my friend had indeed said, yes, you can tell people about that. So Heather talked to the client and got that permission. And then we did our second phone call and she had lots of questions for me in the second phone.

What kind of thing I wanted from her. And she had lots of questions [00:28:00] about the case and the trial. Because she was suddenly very invested. Oh, yeah. And she wanted to know what was going to be good for her friend? What was going to be bad for her friend? How could she help? What could she contribute? So we talked about all of that.

And this is the point at which I told her, I need you to come up with some stories. And she and I talked about very generally the change in the client, like what they had done as friends before the injury happened, how their relationship was and what they depended on each other for. They lived together, like when my client was in undergrad and they went to festivals and like down to the beach and all this kind of stuff.

And then that all changes. And we talked about generally. And so I told Heather, like, okay, think about it like this. I want you to come up with a story from [00:29:00] before the injury, when you guys lived together to tell me a story about my client for men, and then tell me a story about my client afterwards. So she says, okay.

And all she goes, we set up the third phone call. When I called her for the third phone call, I could not get a word in edgewise. Okay. She was absolutely gushing. She had sat down and thought about her friend and about what their relationship used to be like, how close they used to be. And by the end of our third phone call, she is thanking me for helping her to understand her friend’s pain and why her friend changed the way that she did.

And it ended up being just this beautiful thing because my client and her friend. had this sort of like [00:30:00] reawakening of their friendship. And the friend, Heather, comes to the trial, which was not, the trial was in Jackson. It wasn’t local on the coast where I am. So we all had to travel three hours up, but she decided this before and after witness to come to the trial, like for the whole thing.

Oh my gosh. Wow. She booked a hotel room, stayed. For the whole time she was with my client, the whole time they went to breakfast together, lunch together, dinner together. She was this incredible support system and she was a fierce advocate. for her friend because she had spent the time thinking about it.

She came and told this great story about after the injury and [00:31:00] she talked about how she asked her friend to come help with her baby’s first birthday party because she needed help and I don’t know how many of your listeners are initiated into the like deep south baby birthday party culture. 

Elizabeth Larrick: I don’t know.

But 

Courtney Parker Wilson: it’s a thing. 

Elizabeth Larrick: It’s a thing. Okay. It’s a big thing. 

Courtney Parker Wilson: There are smash cakes, there are party favors, there are decorations. I mean, it’s a whole thing. So she wanted her friend to come and help. And so she told this story about how she was so frustrated with my client because she did come to help, but she wasn’t any help.

She wasn’t able to lift anything. She wasn’t able to help move anything. She wouldn’t get up in the morning and get going because she was in pain. She wasn’t able to help move all the stuff. To the venue for the [00:32:00] birthday party. She wasn’t able to help put the decorations up and the friend was so frustrated and so mad with my client about coming to help, but then not actually helping just really being more of a pain in the butt than anything.

And she told this story from the position of, I never put it together before. I never realized that it wasn’t that she was being lazy or not wanting to help me, but she was hurting and she couldn’t climb up on the ladder and hang stringers. And she couldn’t do these things and I never thought about it like that before.

And now I feel terrible because I was so hard on her and I was telling her, just get up, just do it, just push through. And she told this beautiful story about how she had discounted her friend’s [00:33:00] pain and her friend’s experience until she really looked at why her friend wasn’t able to be the friend she thought she was supposed to be.

So it was a really beautiful story in the end. And I don’t think we ever would have gotten there. I’m not spent so much time sort of convincing her to open up and convincing her to think about it, convincing her to look at this and get there. 

Elizabeth Larrick: Along with that, like the permission with the client, right?

Them having that conversation and getting that permission, like you said, absolutely. And the details, right? I mean, the devil’s in the details, especially and her thoughts and her feelings. So in the courtroom in this moment, could you tell how the jury was receiving the story? Think her story. came 

Courtney Parker Wilson: off well.

Unfortunately, this is federal court we were in and you’re nailed to the podium in federal court. So that put me in the middle of the courtroom, right? Trying to ask questions to my [00:34:00] right and also look at the jury to the left. Gotcha. Gotcha. Okay. That 

Elizabeth Larrick: helps us understand then. Cause I know sometimes the courtroom, it’s like the witness and then like one foot is then then there’s the jury, right?

So you got opposite sides. 

Courtney Parker Wilson: Yeah. For the, in our federal courthouses. Yes. So it’s really hard to like watch the jury at the same time that you’re talking to this witness over here, but Those kinds of stories are so much more compelling than listening to your expert neurologist. Talk about the injury to T five.

T four, right, right. 

Elizabeth Larrick: Or your client’s point of view on that story. You know, I went to go my friend’s baby shower and I just couldn’t help. It’s like, because the friend told the point of view that the jury would have too, which is like, get up, just come on. Just push through. I, I need your help right now.

Why can’t you just do it? So I love that. That’s because. I mean, that is totally exactly people who haven’t experienced that. That’s the perception that you would have. So I think as far as nailing what the jury would be thinking, and she said it, you couldn’t ask [00:35:00] for anything better than that. 

Courtney Parker Wilson: Well, yeah.

And I loved this testimony because I felt like it wasn’t what you would exactly expect from a before and after witness. When she told me the story about how frustrated and angry she was with my client about this birthday party, I thought that is gold. Because it’s so authentic, right? And I can just imagine the frustration that you would feel if you like brought your friend to help you and they weren’t doing that and you’re so stressed out about this thing you’re trying to get ready for.

It just, it had such a ring of truth to it. And I thought it was so relatable. Like, I thought, this is gonna be compelling. This is gonna be something that is accessible to other people. They are gonna understand what she’s talking about. And it illustrates that Sort of [00:36:00] in a backwards way, right? My client is going through, which is the guilt and shame of not being able to be the right kind of friend in that moment.

Elizabeth Larrick: And I’m sure that’s probably why she isolated herself because she just feels like no one’s going to believe me. So let’s talk, how long did that story take up there? I mean, how long was she on stand? Oh, five minutes, something, maybe it’s short, right? Short and sweet. And to the point it’s, we’re not talking about a long time on the stand.

Courtney Parker Wilson: No, no. I think I had her tell one before story and one after story. And she answered, she was also a joint fact witness. So she had been around when the injury first happened. So she had seen some things early on that she testified to. But yeah, I think in total, her testimony was maybe 10 minutes, something like that.

Elizabeth Larrick: Right. Does she have any questions from opposing [00:37:00] counsel? 

Courtney Parker Wilson: The only question that she really got from opposing counsel was about my client’s Facebook page. Oh, okay. So it was weird. I don’t think it really landed, but 

Elizabeth Larrick: yeah, I’m shocked they even asked anything. Cause I mean, when you have that powerful of a story, you realize, wow, these people, this person is invested.

I mean, that that’s an investment. To come up there, but also to be that vulnerable and tell that story. Cause she’s got to be vulnerable. I mean, the witness has to be vulnerable up in the stand and then really trust that what you’re asking them lawyer, who I don’t know that this is going to actually be helpful because they don’t know.

I mean, that’s the, that’s their fears is that they’re going to get up there and make it worse, which is what they don’t want to do. 

Courtney Parker Wilson: Well, and nobody wants to look stupid. 

Elizabeth Larrick: Oh, absolutely. 

Courtney Parker Wilson: They don’t want to feel like they’re overstepping or they’re saying something that sounds ridiculous. So you’ve got to manage the before and after [00:38:00] witnesses, fears and concerns.

Elizabeth Larrick: As well as their confidence. Yeah. Build their confidence up. Absolutely. Absolutely. Awesome. Well, this has been so helpful. So what I’m hearing from you just to recap is we’ve got like a three step process for building trust, but also comfort and getting the goods, getting the details in the story, right?

So three process, three different calls, looks like time spread out in between those to make sure you’re getting the goods. And then do you do a little brush up? Like right before trial, as far as a check in and like that kind of stuff. 

Courtney Parker Wilson: So once you build a relationship with a witness, they’re not going to leave you alone.

You end up talking to them a lot, actually. Right before trial, leading up to trial. They’re sending you text messages, they’re sending you emails. In my mind, it becomes this real relationship you have with another person who now feels like they’re part of the team 

Elizabeth Larrick: and [00:39:00] 

Courtney Parker Wilson: they want to talk to you about stuff, right?

They want to tell you, Oh, Hey, we got this hotel and we’re going to go get a margarita and like, so yes. I do talk to them quite a lot actually leading up to trial, but I have encouraged all of them to be really clear on which stories it is that I want to pull from them so that they feel like they know what’s expected of them.

They know what questions are going to be asked and they know the answers. So that creates a comfort level and a confidence in them. We talk about what are your two stories? What are your three stories? Like things like that, just to keep it fresh in their mind. 

Elizabeth Larrick: Awesome. Yeah. And I think that always is super helpful, especially when, and then also it really helps because at the end of the day, sometimes with trial, it changes so quickly and it’s like, Oh, sorry, you’re not going to be today.

You’re tomorrow. And they’re totally okay with it. They’re like, Oh, you know what? They’re flexible [00:40:00] because they’re, the investment is there. They trust what you’re telling them. And they still know that they’re ready and willing to come and help. So. Because that happens so often where the judge says, we’ll just move that witness.

And you’re like, Hmm, they don’t, when it comes to your experts or somebody else, like the judge is like, well, they give it more deference, but when it’s a before and after a fact witness, they’re like, we’ll just move up. I’m like, so I think that helps also when you’ve got to like, ask for that favor. Like, can you, can you change your schedule?

Can you come tomorrow afternoon? Yeah, definitely. 

Courtney Parker Wilson: Definitely. I need you to be flexible, please. Don’t be me. 

Elizabeth Larrick: Right. Yeah, absolutely. Awesome. Well, is there anything else that you would add or as far as helping lawyers get there before and afters? And again, like I said, some people defer this to staff, which I think can totally be done for that initial wide cast, getting those, that big list of 20, 30 people and maybe narrowing it down.

Is there anything else that you would suggest or add? 

Courtney Parker Wilson: Well, I mean. [00:41:00] In that way, I’m a complete control freak. Like I think most trial lawyers are. And 

Elizabeth Larrick: yeah, most lawyers. Yes. 

Courtney Parker Wilson: I need to, I need to talk to them. I need to hear them. I need to make a judgment call about what kind of witness this is going to be.

And I might not agree with my paralegal, you know, about that. So I think it’s important for the attorney to do this because you’re the only person who really knows what kind of story you’re trying to tell and if this person is going to help or hurt. So it’s, I feel like it’s hard to delegate that particular task because ultimately you are the conductor, right, of this whole trial.

And you’ve got to know what the moving parts are because you are building it. And if you don’t know what this witness is going to say or how they’re going to come off, You’re not conducting properly, right? [00:42:00] So I think that’s something that you as the attorney really have to be. 

Elizabeth Larrick: Yeah, absolutely. And again, because anything you build directly translates into that courtroom and it’s so worth it.

I mean, the quality you put in ahead of time turns into the quality you get in the courtroom. So it definitely makes a huge difference when you are doing it and it pays off. It’s not like it’s going to be a gamble. I’m glad you agree. Awesome. Well, Courtney, thank you so much for joining the podcast again.

I really appreciate it. Thanks. It was so much fun. Good. Awesome. I’m glad that you had a good time. So, all right. Well, thank everybody else for tuning in. If you want to get ahold of Courtney and talk to more about her before and after, but her content information will be in the show notes. And until next time, thank you so [00:43:00] much.

Guest Bijan Darvish on Trial Continuance Fatigue

There are a ton of reasons that a trial could be delayed and reset, whether that’s continuances due to scheduling conflicts, the witnesses being on vacation, or whatever. At a certain point, after the second continuance, you start to get a little fatigued, almost burnt out on the case, and you begin to lose motivation. Burnout is real, and so is trial continuance fatigue. And so, how do we prevent this from happening as trial lawyers and keep the momentum of the case?

In this episode, we’re going to tackle trial continuance fatigue with our guest, Bijan Darvish, who practices employment law in Orange County, California. Prior to lawyering, Bijan was previously a police officer who was unfortunately wrongfully accused and had to go through the process that an employee would have to go through to clear his name. He went through the criminal process where he got fully acquitted, then he had to go through suing his employer, for which he also was successful in doing. All that experience and process that opened his eyes led him to go into law school.

In this episode, you will hear:

  • What is continuance fatigue?
  • The benefits of creating a schedule
  • Switching things up for the focus groups
  • The benefits of focus groups 
  • How to shorten the opening statement
  • The value of having a transcript

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Supporting Resources:

If you have questions or would like to speak with Bijan Darvish, you can reach him:

Email: bijan@darvishlaw.net

Or if you’d like to learn more about his employment law practice visit: www.darvishlaw.net

If you have questions or a particularly challenging client preparation, email Elizabeth directly for assistance: elizabeth@larricklawfirm.com.

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

Episode Transcript:

Elizabeth Larrick: Hello, and welcome back to the podcast. I’m going to jump in real quickly here to do an introduction of our guest, Bijan Darvish.

Bijan practices employment law in Orange County, California. Bijan and I met several years back at an employment law seminar, [00:01:00] and struck up a conversation and have been friends ever since. He has a very interesting and Applicable background to becoming a lawyer. He was first a police officer. I was working as an officer and was unfortunately wrongfully accused and had to go through the process that an employee would have to go through to basically clear his name.

He had to go through the criminal process, which he got fully acquitted. Then he had to go through suing his employer, which he did. Which he also was successful in doing, but that process and that experience really opened his eyes to what happens and led him to go into law school, which I think is amazing.

And so he has a very unique perspective than that. He is a hundred percent gone through what his clients have gone through. And so without further ado, let’s jump into this interview. Bijan, thank you so much for joining the podcast. 

Bijan Darvish.: Thanks for having me, Elizabeth. 

Elizabeth Larrick: Awesome. Well, you are going to tackle a, what [00:02:00] I think is a pretty popular topic because with the pandemic and a few other natural disasters that have been going on across the country, continuances are happening at a high rate and for pretty much Any reason.

So this episode, we’re going to tackle trial continuance fatigue. And I really wanted you to come talk to us because in helping you with a particular file that you had, you have faced quite a few continuances. So tell me about this fatigue and how you kind of experienced it. 

Bijan Darvish.: So we had in our case, it was a retaliation case.

We had four or five different continuances. There were for various things. It started out with the other side asking for a continuance for trial, the defense, which they always go and do that at least a couple of times. And then COVID happened. Then we got continuances for COVID. Then we got continuances because defense witnesses were going on vacation.

And then we had continuances because of scheduling conflicts. [00:03:00] So at a certain point, after the second continuance, you start to get a little fatigued, almost burnt out on the case. You lose a little motivation of keep having to delay, delay. Your adrenaline goes up. You’re getting ready for trial. And then it’s a big crash that we’re not going and over and over again, it keeps happening.

That’s what I think of when I, when I talk about trial fatigue or continuance fatigue. 

Elizabeth Larrick: Right. And I would say, I mean, specifically with the experience in this case, you guys got almost literally what you went to the courthouse and it was like, no. And you went to the courthouse. No. And so it was like, you guys really had to gear up and get a hundred percent ready just to hear.

Oh. Somebody’s got COVID we’re going to have to get reset or someone’s not available. But you also had a pretty unique circumstance in that you guys opened it up or your judge opened it up to any judge who would try the case and no judge wanted to try that case. [00:04:00] And again, because of a particular party.

So that also created another challenge for you guys just to get somebody to hear the file. 

Bijan Darvish.: Yeah. So that was the most difficult part of the continuances. It was, For three weeks, almost we were on call Monday through Thursday from 830 in the morning until four in the afternoon. And the way that works is if a judge has an opening, any judge in the courthouse or in the county, in any of the three courthouses that are doing the civil trials, If they have room to take on the case, they’ll take the case.

So you can’t plan anything. You can’t plan depositions. You got to stay in the office. You got to have your witnesses available. And it’s a stressful time. Every day you’re waiting to see if they’re going to call you. And we had one time after two weeks, They finally called us and they called us on a Friday and said, we’re going on Monday.

This [00:05:00] is your judge. And Monday early morning, they called us and said, well, the other side used the peremptory challenge on the judge that just took your case. So then we’re back to the drawing board again. That’s a long process. I mean, that’s what really fatigued us. That’s what really gets emotions going up.

And then you’re coming down really hard on it. It’s a difficult time to go through. 

Elizabeth Larrick: Yeah. And did you take a break? I know you had at least two or three really, really close calls. Did you take a break after, after those close calls? 

Bijan Darvish.: On when, when we had our first continuance, it was a long one. It was about six months.

So we did take a break for a little bit and then we started gearing up again a couple of months before. And then when it happened again and again, what we started to do was we came up with a plan. We said, Hey, there’s going to be these continuances. But co counsel and I, Jason Ehrlich, we set up a plan, we calendared it out, and we [00:06:00] said we’re going to meet once a week, and we’re going to talk about the case, whether it be practice, or cross examinations, or direct examinations.

We did a lot, a lot of role play. We continuously did that. So it kept the case, on the front burners for us without completely getting burnt out on it. So for us, for me, that was a great way to do it because it was just enough that we’re staying sharp on the case, on the facts. And every time we did this role play, a new issue would come up that didn’t come up the first time.

So, I mean, we could have still done it over and over again, and always a new issue comes up. And we switched off. One time he would play the witness, and I would be the lawyer, and then vice versa. We’d switch up with the same witness. So that was the key thing that we did, and that was very helpful for us.

Elizabeth Larrick: How many weeks did you guys end up doing this plan before you finally got to go to trial? 

Bijan Darvish.: On the time before a lot, because we did the part where we’re on call for a couple of weeks. [00:07:00] And then after we were on call, I think it was two or three weeks, the judge called us and said, Hey, there’s going to be a hearing on zoom.

So we had this hearing and he said, look, I think there’s a lot of reasons why judges don’t want to take your case. There’s some high profile people, witnesses, and all the judges know them. That could be one of the reasons, but I’ll take your case and we’re going to do it on this day. So that was still about a month away.

So then we started doing it about twice a week, meeting like that about twice a week, but on the other continuances that were longer, we’d spread it out a little more. We’d throw in focus groups, we’d revise our openings, we’d read our openings to each other out loud, then make changes, and then we’d do another focus group on it, or we’d focus in on specific exhibits.

And then do another focus group on it. So we tried to stay fairly active in the case, which was a new thing. I mean, for me, because they’re the first couple of times we had the continuances, we didn’t really do that. [00:08:00] We just put the case off on the back burner, but it really, really, it’s very beneficial to create a schedule, whether it be every two weeks, once a week, you know, however time you have to at least do something on the case.

And if it’s on the calendar, then you’ll always go and do it. 

Elizabeth Larrick: And I think having that accountability person with you right to hey, we’re gonna do something different or role play a different witness or do the opening again. So you guys tried to keep it at least somewhat entertaining and change it up.

Bijan Darvish.: Yeah, we did. We kind of made this promise to ourselves that, hey, we’ve got to do this to keep the momentum going to not lose interest in the case. And it made it fun. I mean, each time there was new arguments, each time we learned something new. So it was very beneficial for both of us. 

Elizabeth Larrick: And just so for people listening, were you guys getting together for like an hour at a time or two hours at a time?

Did you kind of map out, Hey, this week, let’s do this witness next week, let’s do opening. [00:09:00] Or did you just set the time aside and said, Hey, we’re going to get together and then we’ll make a plan for the time when we finally get on the zoom. 

Bijan Darvish.: Yeah, so the day that the, we got the continuance, we said, okay, we got on the phone ’cause we said our calendars were clear for today anyway, so we got on the phone or on a Zoom and we said, these are the days we’re gonna do it.

And then about a week before we’d email and say, Hey, let’s do this topic. Let’s do cross examination on this witness. So let’s do opening statements, or let’s do defense opening or defense closing, things like that. So we talk about it, prepare for it. And then when we had our scheduled meeting, we’d do that.

And sometimes I would bring up something and I’d say, Hey, I really have an issue with this because I was reading about this. Can we change topics and do this? So it made us prepare. It wasn’t just that day because we had to take out time from the week to prepare for the role play, to prepare for the focus group.

So this is extremely beneficial. 

Elizabeth Larrick: Yeah. Awesome. Well, tell me a little bit about, and I, it sounds like [00:10:00] that really helped you guys regain momentum and excitement about working up the file. 

Bijan Darvish.: Yeah. I mean, I don’t know how excited we actually get to work up the file again, but it did. That’s what really kept us going because we had to keep up with the schedule and make the promise to ourselves, to each other that, Hey, we have to do this.

And that’s really what kept the momentum going. Otherwise, I know the first time we had to continue, we said, Hey, let’s work on the case every now and then we didn’t calendar it. And it didn’t work out the same way. Busy schedules, always things come up. So it’s difficult to get a 1 or 2 hour meeting in the last minute.

Elizabeth Larrick: Right. Absolutely. How did you feel like in doing that schedule? Do you feel like how did that really benefit or, you know, could you tell as far as that, how that benefited the trial when you finally got there? 

Bijan Darvish.: The role playing was extremely beneficial for us because we only deposed one [00:11:00] person and the other people, we didn’t take their depositions.

So every time we role played, we think of a new argument or a new excuse that they would make. And there was not a single response that they gave at trial that we weren’t ready for. And it was the best feeling because I’ve been on the other side of it where they say something. And I didn’t know how to respond.

I don’t have the great cross examination skills of like a 40 year Don Keenan or somebody, but knowing that, having that confidence of, okay, we’ve really come up with everything they could possibly, every excuse they can possibly come up with, and we have a roadmap of where to go for every excuse they come up with.

And then it just flowed. I mean, it felt good. 

Elizabeth Larrick: That’s awesome. And what an easy thing to do, right? You don’t really need to have any skills other than, like you said, set aside time to do the role play, but also prepare a [00:12:00] little bit and try to give, if you play the witness, give a new face or give a new look to something.

So that’s awesome that that was like, Made you super confident when you go in and then it falls into place. 

Bijan Darvish.: Yeah, and it’s really helpful switching roles. If I’m going to do the examination, it’s really helpful for me to be the witness because I know the questions. I’ve already written them out and I can come up with different excuses that I haven’t come up with before, or even get other people that don’t know anything about the case and have them be the lawyer or have them be the witness.

I can’t speak enough about doing these role plays. 

Elizabeth Larrick: That’s awesome. Well, tell me a little bit about how did you guys, cause I know doing repeated focus groups can also get really mundane. So how did you guys switch things up for the focus group and keep trying to learn and squeeze more out of them? 

Bijan Darvish.: We, we never did the same type of focus group back to back.

So we did an opening focus group one week, then in three weeks or a [00:13:00] month later, we didn’t do another opening. Um, we tried to change it up and do exhibits or really focus in on Vore Dyer, things like that. And we tried to both do it. I was going to do Vore Dyer in the case, but it’s beneficial for me to sit there and watch someone else do it.

I watch my co counsel who knows all the issues, who knows how we’re going to do it. Structure of or die or what questions we’re going to ask the conversations we’re going to have so it’s so beneficial to just sit back and watch him do it and then I’ll get up there and do it. So we tried to do different types of focus groups, different things, and it was very beneficial.

Elizabeth Larrick: I know that ultimately November is when you. You guys went to trial, but did you ever take some time in October or even before that to take all the information? So you guys had several sort of focus groups and try to synthesize it down to main takeaways or problematic demographics or anything like that.

Bijan Darvish.: Yeah, we did that beforehand. Jason took on that task and he did a really great job with it. He [00:14:00] made a final report that broke down the demographics and broke down different comments to issues by the focus groups so we can use the same verbiage in trial. It broke down everything and we each had it in a binder in a notebook and Every single day we’re flipping to it to say, Hey, what, what are the highlights on what I’m supposed to say?

What’s going on here? What does this mean? So, yeah, it’s definitely, it’s very important to do that final analysis report because a trial, we’re not going to have the time to go and swift through 10 focus groups, whatever it is, even 5 focus groups to see what they said and the results were. If you just have it in a table, you just have it in the final charts.

It’s a great way to do it. And then you could always refer back to the longer reports if needed. 

Elizabeth Larrick: Gotcha. Gotcha. Awesome. Well, what do you think were things that with all this extra time to prepare, did you guys basically try to shorten things up and simplify things? 

Bijan Darvish.: We did. So we tried to, definitely we [00:15:00] shortened up our opening.

Our opening was a little long. We tried to cut out things that we didn’t think were as important, and then we tested it again with the focus groups, and we were getting similar results. So we ended up taking that out. We shortened up the Vore Dyer because We just didn’t know how long the judge was going to give us.

We were lucky enough that he didn’t really limit our time on it, but we just didn’t know at the start how long he was going to give us. His rules didn’t say. So we tried to actually, we tried to shorten up everything, our examinations too, because you know, you’re always thinking that the jurors want to get out of there.

And if we can be the ones that are efficient, that just get to the point, ask the questions and sit down, that hopefully they’ll appreciate that. So we did, we tried to shorten up everything from opening Vordaer and our examinations. 

Elizabeth Larrick: Yeah. And as far as, like, give us a little example is the originally your opening was about how long and what did it end up being at trial?

Bijan Darvish.: Originally, our opening was about almost a little less than 30 [00:16:00] minutes. It was about like 28, 27 minutes. And by the time we got to trial, it was still a little long, but I think it was about 20 minutes. But that included time that we allowed to go and put up the exhibits, put up a board, walk back and forth, and try to break it up for the jury a little bit.

You know, if it was just reading without doing anything else, I think we’d probably shave off. Three, four minutes, something like that, but it takes time to put up the boards, walk back and forth, and we wanted to do that a little bit of trial to break it up for the jurors to take the time to walk up there, actually write something or show them a demonstrative.

So it’s a little longer than we wanted, but we, they just had so many different excuses. And because we didn’t depose them, we didn’t know which ones were their main ones. We knew which ones the focus groups thought were the main ones, and we harped in on [00:17:00] those. So 

Elizabeth Larrick: yeah, and I think that’s a really good point just to make just generally is when we talk about shortening up our opening, we still need to remember the time it takes to go, like you said, To walk across the room and write something on a board or go get a demonstrator and put it up.

But that time is so helpful because you’re giving them a lot of information. 20 minutes is still a lot of information to digest and breaking it up and giving your brain, their brains a little bit of a rest or delivering the content through a visual really does help them learn and retain it. So much better than just delivering basically a 20 minute speech for sure.

So was there anything else that you can think of that really in this time of reworking and dedicating some time to keep working on the case that you’re like, wow, this was something that was different from other trials that you’ve done and it definitely other than the role playing stood out as a benefit.

Bijan Darvish.: The focus groups were a huge benefit for us, and I know I’ve said her already in this, [00:18:00] but the role playing, I just, I can’t say enough about it. One of the witnesses we had was the public defender for the county, who’s got a hundred something trials under her belt, not to mention how many trials she’s supervised and managed and all that stuff.

So for me to cross examine her, I mean, I would, I was intimidated. beforehand. I go, she’s a lawyer and she’s going to be a sneaky lawyer. She’s already got all the answers and everything. So I, I was very nervous about it, but as we got farther along with the role plays, The more we did it, I played her a bunch of times.

I just, I sat down one of the days and I go, she just doesn’t have a way out. There, there’s not a way out. And that role play, that just built my confidence for me. And I knew exactly where to go. So that was, The main takeaway for me is all these continuances, all the fatigue that happens is the [00:19:00] role play was just invaluable.

I mean, especially with a witness that for me, a lot of lawyers might not get intimidated, but for me, she was a 30 year lawyer. A hundred trials is a lot. She’s been in the jury a long time and she knows what she’s doing. She rose to the top from the very bottom. So it was intimidating for me, but I tell you, once we were going, it was just the best feeling when you’re guiding the dog on the leash, you know, they’re going where you tell them to go.

Elizabeth Larrick: Yeah. And did you, I know at some point you guys kind of with extra time and probably this extra preparation, you guys kind of switched up some things between you and Jason and Jason was on our podcast already. He’s episode a couple more earlier than this, I think 61 to catch Jason talking about direct exam.

But did you guys in becoming so much more familiarized with you? I mean, I know you guys have teamed up on [00:20:00] cases before and you guys kind of switched some things at trial and with witnesses. Right. 

Bijan Darvish.: We did. We did. We switched the direct exam or the plaintiff. So Jason took that and I was hesitant on doing that, but you know, he’s got some magic voice that he does calming and soothing.

And I don’t know how he does it. I mean, I tried to do it, but I just couldn’t, at least I felt I couldn’t replicate it, but it was just the perfect tone, the perfect volume, the way he did it. And it was a good choice. I mean, I think it’s important for us to know. Lawyers have egos, right? And it’s important to know.

Wait, we 

Elizabeth Larrick: have egos? No. 

Bijan Darvish.: Exactly. So, I mean, it’s important to know when you’re working with another attorney that, hey, what’s that attorney’s strong points? Are those better than mine? And I thought his direct exam skills were just phenomenal. 

Elizabeth Larrick: [00:21:00] Yeah. And sometimes it’s just, I mean, it’s such a, once you, again, you guys spent so much time together, but you guys spent a lot of time also with your client and knowing that who has the better flow or energy sometimes is just a better choice because getting in trial, it gets so squirrelly.

And if you could at least rely on that, that those folks have an easier, like flow of conversation, sometimes it’s just a better choice. 

Bijan Darvish.: Yeah, and I hope when he came on, he said a lot of nice things about me too. I’m going to go back and look for it 

Elizabeth Larrick: again. Well He didn’t even 

Bijan Darvish.: mention me, did he? No, 

Elizabeth Larrick: he did.

No, he did. No, we didn’t talk. We actually talked a little bit about this trial that you guys had in November. But again, another trial that you guys had together that was a very challenging direct exam. And that was another You kind of right up your alley, right? With the police officer and police force. I know that’s in your background.

So we talked about that trial as well. And that one also was a [00:22:00] case that kind of lingered for a while. 

Bijan Darvish.: It did. That one lingered for a long time as well. Did you 

Elizabeth Larrick: guys have the same plan of trying to get together or was this plan that you made for most recently? Was that kind of a new invention? We 

Bijan Darvish.: did it for the other trial, but.

Not as regularly. We did the standard role play as we scheduled it ahead of time. Not as much, not a schedule from between continuances and stuff, but it was a completely different case of different facts and whatnot. 

Elizabeth Larrick: Definitely. Definitely. Awesome. Well, I know that you guys did eventually try the case and you tried it.

How long did it take to try the case? 

Bijan Darvish.: I think it took, well, this was another issue for us was in Orange County. They don’t do trials every day. The judges only do trials three days a week. And the other days, they hear motions. And our judge, we were, he did trials, I think it was, Monday, or [00:23:00] Tuesday, Thursday, and Friday, if I’m not mistaken.

Tuesday, Thursday, and Friday. So they weren’t even consecutive days. But it ended up going, that way it went well over a month. I think we were at, 11 days of trial, something like that. 

Elizabeth Larrick: Yeah. 

Bijan Darvish.: But which 

Elizabeth Larrick: is also a fatigue in and out to keep going. 

Bijan Darvish.: It is, but you know what, looking back at it, there was a lot of benefits to it because if there was a witness that we needed to hold over or something for whatever reason you could, and then you can get the transcript and prepare better.

You can have a day between. At least between Tuesday and Thursday, we had a day to go over what happened on Tuesday. So it drags on, but there’s also benefits to what you make of it. So if you have those time openings, you use them by all means. 

Elizabeth Larrick: Yeah. I think that obviously people listening are from all over and I’m here in Austin and we generally try things.[00:24:00] 

Every day you start trial Monday or Tuesday, you’ve got to do pre trial and just work all the way through. But there’s a lot of places that don’t do that. They have the same kind of challenge where the judges want to hear motions or hear other dockets. So they don’t get behind it in that kind of stuff.

So that’s a very good suggestion and use, which would be get the transcript. Let’s get the dailies from that court reporter, even if they’re rough to be able to go back. And that’s definitely one of the things that in doing larger trials, not necessarily smaller kind of car wreck trials that I did, but larger trials, we always go back and get the defense opening, get some big witnesses or main people and read back through that pinpoint those defense points and make sure you can knock them out.

And I’m sure that’s what you guys did in your trial. 

Bijan Darvish.: Yeah, no, it was a great benefit to get those dailies because I mean, there was times where we’re like, they said, what, how did I miss that? Or wrote that down differently, but it was beneficial. And then we had them for a closing, but we took snippets of it and cut it and paste it and put it in our PowerPoint.

And so [00:25:00] they said this, I mean, can you believe that? It was very beneficial. 

Elizabeth Larrick: It’s also makes it a little bit like, I’m not going to say magic, but I think jurors love that crap. I mean, it’s almost like CSI stuff, like, Whoa, wait, you’re going to bring that, like roll the tape. I think they really appreciate that one because it’s a long, I mean, especially if it goes over a month, that’s a long time to remember stuff.

And if all you get are the highlights and that’s all you really want anyhow, so. 

Bijan Darvish.: It was a great tool. And I think you’re right. It did break it up for them instead of just sitting there saying, remember, so and so said this and so and so said this. And I’m sure some of them are going, I don’t remember, maybe it’s a lawyer putting a spin on it or whatever, but it’s much different when it’s out there written and writing for them and it’s from a transcript and it has much more of an effect.

Elizabeth Larrick: Yeah, absolutely. Totally. And you guys had a successful outcome, right? 

Bijan Darvish.: We did, we did, we got a unanimous jury. They found that there was the harassment and the [00:26:00] retaliation. And it was a total of a little over 1. 2. 

Elizabeth Larrick: Fantastic result. 

Bijan Darvish.: Yeah. Thank you. 

Elizabeth Larrick: And she, long journey to get there. I mean, I think when it happened to the trial date, eight years or more.

Bijan Darvish.: No, it was four years, almost five years from when it happened. The trial, and I was with her from the very beginning was about a two, three months after it happened, I started talking with her. So it was a long road for her. She did amazing going through all these continuances and. Three 

Elizabeth Larrick: depositions, four depositions.

Hey, that’s a lot of depositions and they were not short ones. You guys, the employment cases, you guys squeeze the juice as much as you can. 

Bijan Darvish.: But you know what? She stayed true to herself. We had an economist come in, not to get off topic, but we had an economist come in, and our economic loss was high. It was over two million dollars just for the economic loss.

And then she kept trying [00:27:00] to find a job at being an investigator again, and she found one. And it cut our Economic losses from 2 million to 200, 000, but more credit to her. I mean, you have to respect a person like that that says, Oh, you know what? I’m not going to delay it just because I got a trial coming up.

I want a good job. 

Elizabeth Larrick: Yeah. I mean, it was her passion, man. She, it was her calling and she was going whatever it took. That was definitely a lot of perseverance because some people definitely would have just given up and said, you know what, just forget it. I’ll find something else. But she kept going, so is there a possibility of a new trial or appeal or is that still up in the air?

Bijan Darvish.: I’m fairly certain they’re going to appeal it, but we had our hearing for a JNOV and a motion for a new trial last week and the judge denied them both. Okay, 

Elizabeth Larrick: that’s exciting. That’s great news. 

Bijan Darvish.: We’re filing our, he actually, one of the reasons they wanted a new trial was they said the damages were too high and the judge said on the record that the jury could [00:28:00] have easily awarded more.

Elizabeth Larrick: Nice. 

Bijan Darvish.: So we thought that was a good statement by the judge. 

Elizabeth Larrick: Yeah. 

Bijan Darvish.: And the appeal when they file it, but we’re getting ready to file our motion for our attorney’s fees. And then I’m sure they’re going to be filing their notice of appeal here in the next couple of weeks. 

Elizabeth Larrick: Well, maybe they won’t. There’s a good chance that you guys made a very good record.

There’s not going to be anything there, but I know that you all’s appeals court is almost as bad as ours, which means it takes months and months and months, and sometimes even years to get a response. So I hope that you guys, that doesn’t happen. You guys can go ahead and keep celebrating as always. A win is a win and definitely for that particular file.

And that client was quite, quite a long battle, I would say to get to the end. 

Bijan Darvish.: It was a long battle and everybody, I mean, you helped out a lot with the witness prep. That was very beneficial, but luckily it worked out good for us. [00:29:00] Well, 

Elizabeth Larrick: I mean, I think, like you said, because you didn’t have a lot, you didn’t have positions to go after having that big uncertainty of how, which way are they going to go?

And how do we Bob and weave with the witnesses? That role play is really. So beneficial. And I’m really glad that you shared that with us and it’s an easy thing to do. So, 

Bijan Darvish.: yeah, one of the easiest things. And I mean, I’ll, I’ll do it even myself. Sometimes I’ll get up from my chair and go sit in the other chair, ask a question and move.

And my wife looks at me like, what is wrong with you? Why is it’s up if you don’t have anybody? 

Elizabeth Larrick: Yeah, he’s lost it. And I think the zoom has made it so much easier. Cause I know you and Jason do not live near each other. Right. You guys, there’s 400 miles between you guys. 

Bijan Darvish.: Yeah. Yeah. We don’t live close, but we do everything through zoom and it helps out.

Elizabeth Larrick: Yeah. I mean, I think that having zoom and the ease of using it is so helpful for any kind of practice, but I think especially when you guys work so well together and then being [00:30:00] able to do that makes it so helpful. Just jump on the zoom, do what you need to do. You guys could record it if you need to record it, transcribe it if you needed to, but you know, otherwise just makes it easy.

Bijan Darvish.: And you know what? You’d be surprised at how many lawyers are willing to help if you say, Hey, I got a cross examination. Can you help me just do this role play? And most of them get excited about it. They’re like, Oh yeah, that’d be cool. I got to practice my cross examination and really come after you.

That’d be great. 

Elizabeth Larrick: Yeah. And that’s what I love is like, it really, and I’m sure you guys probably experienced it. You don’t need to go for very long. I mean, you could do 20, 30 minutes and you’re still going to get a lot of benefits and then you get to stop and say, Whoa, let’s unpack all that just happened.

So 

Bijan Darvish.: yeah, 

Elizabeth Larrick: always helpful. Is there anything else about people out there trying to tackle trial fatigue that you would offer or suggest? 

Bijan Darvish.: The schedule, get the schedule. As soon as, the same day you get the continuance, you have time because you had court probably scheduled that day. Take the time, [00:31:00] calendar it out every week, every other week, whatever it may be, even if it’s just for an hour or half an hour and you can do it.

You can find people to do it with you. I had a friend that his wife worked in HR and I used her. Cause we had an HR person and ran these questions by her, but there’s always people out there to find, but if we, if it’s scheduled, that’s on our calendar, we’re, we’ll, we’re more likely to do it than if we just say, Hey, I’ll call you and we’ll schedule something.

Elizabeth Larrick: And I’m sure you probably, you guys had the folks groups to set out to like, okay, if we go for a couple of weeks, we got to check in and see where we’re at. 

Bijan Darvish.: Absolutely. Yep. Continuously good though. 

Elizabeth Larrick: And those are all virtual, right? 

Bijan Darvish.: We’re doing them all virtual. 

Elizabeth Larrick: Awesome. Well, Bijan, it is so helpful to come and share your experience and let us know about this, uh, Great way to keep engaged with the file and also with your co counsel to keep going.

So thank you so much for joining the podcast. 

Bijan Darvish.: Thanks for having me. Appreciate it. 

Elizabeth Larrick: All right. Well, thank you everybody for tuning in to this episode. [00:32:00] If you like this podcast, please follow it on your favorite platform, leave a review so other lawyers can find it until next time. Thank you.

Jury Trial Organization and Management

Continuing this trial series today, we talk about trial management and organization, specifically, about organizing your team, organizing documents, and how to manage that day-to-day changes with your team. As you replicate trial organization over and over, it helps the trial team handle uncertainties and changes as well as focus more on the key things they need to prioritize.

Trials have different levels of management due to a number of variables – the number of witnesses, the duration of each trial, and even the types of trials (wrongful death, medical malpractice, or premises liability). But no matter what, applying the exact same strategy for organizing people and documents is one of the keys to achieving success.

When you start this organization at a smaller level, it’s just going to make it easier to apply it when it gets to a bigger level with more information, more people, and more documents to manage.

In this episode, you will hear:

  • Forming the team and identifying each one’s designation
  • Using the binder system for organizing people and documents
  • The importance of team meetings after the trial
  • The deposition designations and motions
  • Managing the day-to-day life of a trial

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Supporting Resources:

If you have questions, email Elizabeth directly: elizabeth@larricklawfirm.com.

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

Episode Transcript:

Elizabeth Larrick: Hello, and welcome back to the podcast. It’s me, Elizabeth, your host, and we are working through a series right now on trial.

If you missed it, we have talked about opening statements and ways to help create that opening statement. We’ve talked with Jason, my [00:01:00] good friend out of California, about direct exam creation and preparing for that. We’re going to have a couple more people come in and talk about before and after preparation, trial continuance fatigue, cross exam.

And today I want to take a little bit of a step back and look at kind of a bigger overall picture of trial management and organization. And a lot of what we’re going to talk about is directly from my personal experience in getting a front row seat of working with the Kenan Law Firm and Don Kenan with three different trials over a span of several months, almost a whole year of the time that I spent working side by side.

And one of my biggest impressions that I gathered from our trial work together was the organization. We replicated over and over and over again in these three trials that really significantly helped us as our trial team handle the uncertainty, handle [00:02:00] the changes, really helped us be able to focus during the chaos and prioritize, which is so key when.

It’s a constant tumble of information and change and the judge and the jury and the defense. And so this particular organization comes directly from that, from my experience with those. And really we’re going to talk about people, talk about organizing documents, and then a day to day thing that we did, which I thought was super helpful.

to keep everybody on track with their jobs during trial and helping everybody kind of keep all in check with what was going forward with trial and staying cohesive with our case theme as well. So one of the things that we did before we ever stepped into the courtroom was We always had a team, right?

There’s always a team of folks, of lawyers. We had a few teams with non lawyers, but really we went through the team and designated [00:03:00] each person to cover either a specific topic, a specific issue. Everybody had witnesses they were going to cover, some people were in charge of the exhibits, but generally each person had several different things on their task list to handle.

And that meant that they were in charge of getting, if it was your witness, let’s say for example, then your job obviously was to put together the direct exam or if you had a defense witness, the cross. And then also if there were ever any issues in court. With that particular witness, then that was your job to step up and talk to the judge about it.

So that way, you knew, okay, that person’s handling that witness, or if it’s a particular issue. And what I mean by issue is occasionally, we had a particular motion that would come up. Continually, in all these trials about a particular trial strategy, you may or may not know what I am talking about, but we constantly got this issue and so we always had [00:04:00] one lawyer that was designated to tackle this, right, so the motion always came up before trial, maybe a pretrial or even before that, and so that lawyer obviously would have to brief the issue, create a response to it, but anytime it came up, That meant that they had to step up and go argue to the judge if the issue came up again and again, which it always does, right?

So they’re very relentless. The opposing counsel is very relentless. They keep going over and over and over. And so any time that meant that lawyer had that particular opportunity to get up and argue for that or argue against the motion. And we had other motions that sometimes had to be argued as well.

But again, one person would be designated to do that. If it was a larger thing than two people would be able to help, but that really helped the rest of the team be able to know, Oh, that’s their job. I’m going to work on my job and really helps everybody use their time much more wisely. We also would try to put people into either a damages category or liability, right?

So then when. Things came [00:05:00] up in trial that were, oh, well, whose job is that? Or where does that go? Well, if it’s damages, then that’s Elizabeth. Oh, well, if it’s liability, that’s gonna go to Andrew. And so that way we also would know, oh, if something new happens, Do I need to stop and pay attention to this or can I keep working on what I’m working on?

And throughout the different trials, it significantly helped because all the trials had different levels of management in the sense of some of our trials had four, five, six witnesses. That’s it. And some of our trials had 20 witnesses. And some of our trials went one week. Some of them went two weeks.

Some of them went three weeks. And then again, so Very different types of trials as well. We had a wrongful death, a medical malpractice, supremacist liability. But no matter what, we applied this exact same strategy of designating and organizing witnesses, organizing issues, organizing who’s going to tackle that motion, who’s going to tackle the jury instructions, whose job is it for the exhibits, depo designations, right?[00:06:00] 

That way it was always filtered through, and if an issue came up, then, oh, we know that Elizabeth’s got that, or we’re all going to turn and look at her when the judge asks that question, or it’s on her. She’s got to get up first thing and go talk to that judge. And I had a lot of experience being able to do that in the last two trials of, okay, that’s my issue.

I’ve got to go talk to the judge about that. And lots of experience as well handling, oh, this is my witness. And all the things that go with that. And in Kentucky, which was our first trial, my job was to handle deposition edits and clips. Now, I’m not really sure how on earth I got volunteered for this. I had no background cutting clips or doing that.

But once I did it once, of course, then that’s what I did for the next three trials as well. But also, having done it before for other trials, but the difference being when the judge would make the ruling. Would [00:07:00] be in trial that happened multiple times where the designations would not be ruled on until during trial.

So that meant you couldn’t make that clip until then. And could you get it to that third party vendor to get it cut and get it back to you in time? Well, sometimes yes, and sometimes no. And my job was to take that cut. Listen to it. Go line by line to make sure the edits were done correctly. Very tedious thing, but it had to be done, and so whose job was it?

It was particularly my job. I was also in charge of doing some of the exhibits as well. That means just managing the documents. If someone’s going to go up with a particular witness, have the exhibits ready to go. We didn’t have a ton in that case. And also I had to do role play, a lot of role play help for the people who were taking our witnesses in that particular trial, which kind of brings me to our binder system.

So we had a way of organizing our people, right? How we organize our [00:08:00] team around issues, witnesses, motions, jury instructions, exhibits, organizing all that. If we had a focus group whose job was to do what or read the opening. So, we tried to organize our people beforehand, and we also tried to organize our documents, and we used a binder system, which is a lot of paper, however, as it turns out, the courts still love paper, even today, I feel like.

And so, each witness would have a binder. We didn’t have a binder for issues or topics, and especially if there was a researched issue that needed case law, that got its own binder as well, and that just really helped keep things separate. Because. Each witness had a binder. Each topic had a binder. If you had case law, that had its own binder, which ended up taking up a lot of space.

However, it made it really helpful because you never know when that particular issue is going to come up and you just reach back there, grab that binder, hand it to whoever needs it, or take it, if you need it, up [00:09:00] to the bench. To be able to make that argument or talk about the issue when it comes up instead of having either a giant binder or Or having things on your laptop, which is not going to be super conducive during trial because it happens so fast that you need to have that stuff ready and available.

One of the other documents that we use continuously. We spent a lot of time putting the document together before we got to trial and we spent a lot of time every single day with this document. And that would be the Order of Proof. And the Order of Proof document is just what it sounds like. It’s just a list of witnesses.

But It had a lot more information because obviously we would designate who was in charge of that witness, the direct, if it was defense side, then who was in charge of cross, and that also told us then about how long we could estimate that person. So, for example, one of the things that I had to do in. The Washington trial and then the Vegas trials, [00:10:00] I had to prepare before and afters and do direct exam for them.

Which means I was in charge of scheduling them. And so that order of proof document becomes really important for those before and afters because sometimes we just had to squeeze them in, right, or that helped us estimate, okay, well here’s what this morning is going to be stuck on, just expert A. Okay, well, obviously it organized our time, also the schedule, but also helped us know, how are we going to flow in with the evidence?

How is this going to go into the jury? And as you’ll hear me talk in a little bit, we updated that thing every single day and had a new one fresh and printed out for everybody. So everybody was on the same page and if we had to make changes or move things around or move people around, where was their flexibility?

Oh, this person’s coming up soon. Are those depositions designated? Are those lines designated? I should say, is that going to be done in time? And so the binder system was super helpful just to make sure we had everything and then also [00:11:00] our order of proof document that we used constantly, but also before we even got to trial to help us know how the information was going to go into the jury.

So that brings me to the organization of their management of information every single night. So during trial lots of information is happening and again, not everybody is paying attention to it because everybody’s got a different task which means you may not be all oriented to what’s happening in the courtroom.

Somebody’s out of the courtroom preparing an expert, somebody’s talking to before and after, somebody’s watching the jury, and somebody’s just, one of my jobs at Vegas was just to Hand exhibits to keep track of all this paperwork. We had so many binders of paperwork. So it was my job to keep up with all the exhibits and to help people who were doing direct exam.

By assisting with the documents, right, so you couldn’t mix them up if they had their own, of course, you got to make sure everything’s marked and all that good jazz, so [00:12:00] that’s why just there was so much. I just like, okay, I will work with the exhibits. I will be that person. That’s totally fine by me. But what we would do is every single night we would get together for a team meeting first number one after trial every night is important to go ahead and fuel up.

So we’d always eat. And then we go back and have a team meeting together. Everybody who was on the team had to come to the meeting unless you were off getting an expert ready or had to meet with a different witness. What we do is just sit down and basically take Everybody, if your job was to watch the jury, right, to give kind of a report of what you saw, what you heard in court, and we kind of would go through and just look at, hey, where are we on these issues?

We know that here was what we talked about opening statement, is all that evidence coming in? Are we missing anything, right? So we’d get feedback from each person who’d been in the room, who was listening, who was watching the jury, who was watching the judge. And that way we would collectively, everybody would be back on the same page.

And then there would have to [00:13:00] be, if things needed to be moved, or if a particular document didn’t come in, or if a chart needed to be made, or if a point was being lost. One of the biggest nights is the night after opening statements. Because then you hear the game plan, you hear the blueprint of which the defense is going to do.

So basically we just take that blueprint then and we follow, right, whatever cross exam they do every single night and look at who’s scoring points on their, basically on their order of proof. And then we have to divide up any tasks that may be left up and then basically we’re split up to do our things to do list.

Which always my thing to do was, was to update, order, or approve every single night for the two main trials that we did, uh, Kentucky as well. And then some of the tasks were just to help people role play. Right. If somebody’s got to do a direct exam of a defense witness, then, hey, one of my tasks, Hey, you’re gonna have to go help that [00:14:00] person role play, right?

Which means I’d have to know or read that deposition before we got there so I could role play. Sometimes it was just to review the motions that had been filed and figure out who’s in charge of doing the argument the next morning. One of the big tasks that I had for Vegas was depo designations again because They hadn’t been made, and they hadn’t been argued, I should say.

So one of my big things was I had to Every single day approach the judge. Hey, we need to have you rule on these designations. We need to argue about these. And she just really did not like having to rule on those things. And that was a very, it was a little bit of a challenge to get her in. So it was like, okay, well, This is a good learning experience.

I’ve got to talk to this person who does not want for some unknown reason to handle this issue or have us argue it. And I had to learn how to politely ask, this witness needs to be played tomorrow. One time she threatened all of us, me and the defense council to be thrown in [00:15:00] contempt over these designations.

And why weren’t they done earlier? And just kind of, you just stand there scratching your head like, okay, well, can we do it now? Again, make the clips like I talked about earlier, but You become so familiar then that other people on the team will come to you and say, hey, I know that this is your witness, or I know that you’re doing those designations.

I need to know, is this issue in there? Are you putting it, like, let me know. Oh, okay. No, it’s not. Or, oh, yes, it is. Or, oh, gosh, that’s a team topic we need to get back together with the team on. But other things we would look at is, do we need to change any kind of our witness prep? Do we need to change our direct?

Are there any visuals we need to create to make this clear to the jury? So that nightly meeting and those tasks became really helpful for us to prioritize And also to get together as a team to know what’s on everybody’s blackboard, like what’s going on in your mind? And are we getting our issues across?

Is everything coming in smoothly? If it’s not, how do we make that [00:16:00] happen? And then dividing up and divide and conquer here. So it was very helpful to do that every single night. And I would strongly encourage you, now you may not, you may be thinking, well, Elizabeth, I don’t have a trial that has 20 witnesses, or it sounds to me like that’s a pretty complicated situation.

And some of them are. I mean, some of them had very complicated rulings that needed to be made. And obviously that’s research and things that were done ahead of time. But even if you’re taking on a simple I’m in a car wreck case with just one plaintiff and one defendant. You’re still going to have before and afters.

You’re still going to have treaters. You may even have an expert. So you’re still going to have a pretty well involved trial that still needs to be organized. I mean, after I did these three trials with this particular organization, that’s what I’ve done every single time. And it has been so helpful for everybody to have clarity and then certainty.

That [00:17:00] at least gives some amount of certainty to know We’ve thought ahead, worst case scenario, if it relates to damages, it’s you, Elizabeth. If it relates to liability, okay, it’s young you. So this organization really can help everybody. And again, having the documents organized, I think significantly helps if you have quite a few things, but also just to have them available and ready.

So you don’t have to worry about that. not opening up or trying to find it in your case management software or in your folder system, whatever it may be, is still a really helpful thing that kind of reduction stress because it’s available and it’s there and it’s with you. If you need to grab it quickly and also in our document system and in our binder system, we’re anticipating, What research we may need and we’re gonna know some of those topics So we probably have heard them or we’ve seen other motions Of course, there’s a lot more that goes into just the [00:18:00] research factor of a trial.

This podcast is really about organizing your team, organizing Documents and then how do you manage that day to day change with your team and Prioritizing and focusing and then just taking that time to get together to look at each other and say, what did you hear? And what did you see? Because if you’re up there giving direct.

Or doing direct of a witness. You can’t see everything and you’re really in the zone. If you’re trying to grill somebody on cross exam you’re not paying attention to anything else because you’ve got to focus so intently on what you’re doing and your questions and also knowing, Hey, we’ve got At any moment there’s going to be objection and then there could, you have to step up to the bench and argue, right?

So your attention is like zoned in. You may be so good that you can take it all in, but I promise you, going to [00:19:00] trial with a team will open your eyes to all of the information that just goes right past you. Because you’re focused on something else. So getting together with that team, even if it’s just you and another lawyer, significantly helps look at what’s been going on, their observations, your observations, and then coming back to, okay, here was our plan.

Like, here’s the way we wanted things to go in. Is that happening? Are they getting it? Okay, the judge said no, that that wouldn’t work. Okay, what’s the alternative? Like, what are other ways to work this information in? And that happened continuously in our Vegas trial. We had a very active judge every day.

There was something different. No, that can’t come in. Yes, that’s okay. Again, no, that’s a changing thing. So it was like, Woo. Okay. We really had to be on our toes and be on our game to be prepared for quick switches, which also let us have plan A, B, or C. Okay. If A doesn’t work, let’s go to B. B doesn’t work, let’s go to C.

But we never gave up [00:20:00] on getting something in that was super valuable to us. So I hope that this information helps. I hope that you know that even in your smaller cases, You can still do this organization and think about it from a higher level. Again, when you start using this information or organization at a smaller level, it’s just going to make it easier to apply when it gets to a bigger level with more information, more people, more documents to manage.

And that’s really what happened in my experience. We had a smaller trial and then a bigger and then a really big one. And it really helped to know, Oh, okay. Okay. I know I got a flow. It’s, there’s not confusion about who’s taking what or what’s going to happen. You knew exactly who to go talk to. And of course, we always designated like who above all is the first person that the judge is going to go to, right?

So who’s lead, if you will, who’s lead counsel. And sometimes it was [00:21:00] who you expect and sometimes it wasn’t. And sometimes this person does an opening, sometimes it wasn’t, right? So it’s just a matter of knowing who that is so that everybody is secure in that. And I think that this also helps when your client is there and they can understand, Oh, well, there’s a lot of people working for me and on all kinds of stuff.

And how do I fit into this team? And I always talk about that. We talk with our clients and get them ready to walk into that courtroom. What has been going on and why somebody may not be as attentive as they normally would. That’s because they’re zoned in on their issue or their witness. And they have got to do that in order to do their best job possible in that moment.

So, all right, I hope that this has helped either put some ideas into your mind or thinking about your next step. Um, and then, uh, you know, I think it’s really important to have that team meeting, that order of proof document. [00:22:00] Things to do, TTDs, our task assignment beforehand, and again, sometimes those tasks change during trial and every single night.

So I look forward to you coming back to our other episodes on trial. But until then, I’m going to encourage you to follow this podcast. It’s a little plus sign up in your Apple podcast app on Spotify, usually just a follow button that significantly helps other people be able to find this podcast. Of course.

And as always, Send them a copy of an episode via text. And of course, if you really appreciate it, write me a review because that helps people find it. All right. Thank you so much.

Opening Statement Content Creation

Opening statements are one of the best opportunities because we (plaintiff lawyers) go first. The question is how can you take advantage of being first? 

In today’s episode, we discuss the ways that lawyers can lose the advantage of being first. Many trial lawyers have this tendency to have long, overly-detailed opening statements that can bore the jurors. Therefore, you don’t want to lose their attention, confuse them, or frustrate them. 

We also talk about how to craft a great opening statement. An audience will forgive your delivery if your content is good. But they can’t forgive you if both your content and delivery suck. So you want to make sure you’re able to plan out your content really well to make sure you don’t miss anything, 

In this episode, you will hear:

  • Ways you can lose the advantage of being first
  • The importance of writing your opening statement on paper
  • The benefits of typing what you’ve handwritten
  • Things to add to your content
  • The benefits of running a focus group for your opening statement
  • Examples of cases that highlight the power of a great opening statement

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Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Have a topic for a podcast episode? Question for Elizabeth? Email her directly: Elizabeth@larricklawfirm.com 

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

Episode Transcript:

Elizabeth Larrick: Hello and welcome to a new episode of Trial Lawyer Prep with me, your host, Elizabeth Larrick.

Thank you so much for joining us. We are working through a series about trial through the month of February and we had an interview last episode with my good friend Jason and we [00:01:00] talked about direct exam of a client. You may wonder to yourself, Elizabeth, are you going to go in a specific order for your trial episodes?

I’m not. Just so you know, I’m not, but today we are going to talk about opening statements. Just to give you a preview of some of the other episodes that are coming up. We are going to be talking about a template for preparation of a before and after witness. We’re going to talk about cross exam. We’re going to look at trial continuance fatigue.

And I know a lot of folks have been facing that. We’ve got a lot of the people that I work with have cases that are five, four, sometimes even six years old and just having multiple continuances. It’s very frustrating. So I’ve got a good friend, Bijan Darvish, who’s going to come and talk to us about a trial that he had many continuances and just came right up to the edge.

Of starting trial and so how do you keep that energy going? In here, we have a couple of these things coming [00:02:00] up. We’re also going to have a closing and probably just an overall episode about maybe trial management as well. I’ve talked about that in the past. But there are so many detailed things that we could talk about when it comes to trial management, the day to day things.

So we’ll probably do that as well. I think a lot of folks are gearing up, a lot of folks that I know here in my community are gearing up to go. Judges in this community are gearing up and ready to go. Good example of that is we are sitting here right now, it’s February, we had a little bit of an ice storm here in Austin and yesterday the duty judge said, you know what, we’re still going to have that docket call to get ready for those trials that are going on Monday.

So people are ready, judges are ready. That’s why we’re going to kind of talk about trial. So, let’s get to today’s episode about opening statement. I think opening statement is one of the coolest things that we have and mainly because it’s a plaintiff we [00:03:00] go first procedurally. And so I want to talk about how can we take advantage of being first.

I’m not going to talk specifically about a template. I’m going to assume you have a template that you like. If you don’t, there are lots of great templates out there and I’m happy to do an episode reviewing some of those. But today is really just about how do I sit down and take advantage of being first, meaning being the first person to get up and talk, jurors hear from about the facts and circumstances of the case.

And there are lots of ways we can lose our advantage. And what I mean by is we have a tendency as trial lawyers to have long opening statements. And that means you’ve got lots of details that we are giving to those jurors. We’re trying to cover everything in that opening statement. Which can lead to losing their attention, confusing them, frustrating them.

And one of the main parts about an [00:04:00] opening statement is that we don’t want it to be boring. That’s another way to lose our advantage. And I don’t mean boring in the sense of delivery. I mean, boring in the sense of. We are not providing visuals or not providing a change in the way that they’re learning the information.

I mean, it’s really hard to learn information completely verbally. We lose it. So if we have someone who’s standing in front of us, we are trying to learn not only what they’re saying, but trying to gather from them who are from the white language as well. So we don’t want to bore them, right? We’re going to keep their attention.

Another way to lose your advantage. It’s to miss out on addressing what the defense will say. This is one of the critical points. I feel like sometimes we get kind of wrapped up in what our case is and we forget to put some of that information in there. And then that gives a beautiful place for the defense to stand up and say, let me tell you the rest of the [00:05:00] story.

Oh, that plea of hiding things from you and not telling you everything. You knew that they were pulling one over on you. It’s one of the easiest things we can prevent. So let’s talk a little bit about how to prepare your opening statement. And this is a little bit time intensive, but there’s a good reason, a couple of good reasons why I suggest doing it this way.

So there’s a couple of steps, really three steps that I suggest you can go to four or five. But really our first step is just taking out a piece of paper and hand writing it out. And I know you’re thinking that is crazy and it’s going to take me a really long time, a time I don’t have. I understand, but here’s why handwriting is best when it comes to this.

You’re going to use a different part of your brain. You’re going to trigger into more critical thinking. When you have to handwrite, your brain slows down. So you’re much more selective about what you’re [00:06:00] writing down. And you also, you’re going to retain the information salvage better. A lot of this three step, and like I said, you could make it four or five steps, is as we are going back through this information again and again and again, we’re committing it to memory.

So by the time you get to. The jury, you don’t feel completely glued to your paper or the podium because you pertain the information so well, just repetition through these couple of steps. So that’s always the goal is to be able to feel really comfortable with the information. And then you’re going to have a little more freedom when you get out in front of the jury.

Because you’ve committed it so well to memories. First step is to handwrite it out. And again, literally just take that yellow legal pad and just start writing it out. Once you finish that step, and again, you may be thinking like, I haven’t handwritten anything in a long time. That’s okay. You can do that in a couple of [00:07:00] different steps, but I think that first one sometimes helps, even if you’re just going to scope out.

An outline, handwritten, you’ll put little notes in there and other little things. And I think the handwriting, it really does help start getting the ideas flowing, get your brain going, get things out on a piece of paper, then take it and move to the keyboard. Just naturally as we type on the keyboard, we just put more information in there because it’s a repetition.

Right versus handwriting is different, right? It’s different part of the brain gotta make our hand and make the movements but with typing, right? It’s repetitive We’re naturally we’re gonna start just adding more information and as we are typing that’s not it’s really a good thing But we want to get everything out Get it all out of our brain, right?

And then we’ll be able to go back in and edit. As we’re typing through and reading through this pass through again, more information is going to come. Things may leave, but you’re moving it to an actual document on your laptop. And then finally, you want to print it. [00:08:00] And you want to read through and end it with a red pen, or even a straight red pen, but you want to make sure that you have that.

Editing on the computer is not the same, because again, you’re probably going to be more verbose. I also really love having the printed pages in front of me. Laying them out all in order and just seeing the organization from a 30, 000 foot view, which you can’t really do well on a computer, not even if you have a giant monitor.

So that’s one of the reasons why you really want to keep bringing back. Okay. Cause this whole time we’re doing through this whole process, it’s really looking at organization, prioritizing what needs to go. Where in your opening, what the jury needs to hear, what can be trimmed out? What can be simplified with that printed out version, right?

And handwriting in your edits and cross something about, then you go back, make those edits and print it again. And I really [00:09:00] encourage you to take time between the steps. Even if you take a week or two weeks in between, your brain’s going to keep working on it. And when you come back to it with fresh eyes, you’re going to see more.

Oh gosh, why did I write it that way? So I always encourage three main steps are one, first hand, write it out. Two, move the keyboard, type it out. And number three is to print and edit it, hand write. And again, you can take time between the subs, I encourage that. And the next thing within is you’re editing it, right?

So the hope is that you don’t have to constantly create content. The hope is that you get all the content there. And it’s just a matter of organizing, Trimming it down, get rid of the stuff, and simplify it. And that way, once you get in and you’ve got your content, then you can really start fine tuning with what needs to go first?

What’s my strongest point? What is it the jury’s most going to want to know at this point in my opening statement? And then you get to do fun [00:10:00] stuff. Once you get that down, then you can start looking at it and say, Hey, where can I add a visual aid? Is there a chart I can add here? Is there a checklist?

Thanks. Is there a timeline, are there photos that would be helpful to show instead of me trying to describe something? We want to make sure we’re not going too long. We want to make sure that we’re visualizing it to keep people’s attention, but also knowing like a visual aid will help people learn fast and retain the information.

We don’t want it to be too long because they’re not going to retain it. We don’t want it to be boring, lost their attention, confused. We want to make sure that it’s very straight and it’s visually you can use it can. And then like we talked about, am I including the defenses, right? What the defense is going to say.

I can’t wait to call it like my counterpunches. I’ve heard it, right? They’re not going to create something new on the eve of trial that I haven’t heard. I know what the evidence is. So am I addressing that? Am I making sure there’s not going to be [00:11:00] any, Magical wall that they get to get up and have and say, Well, you didn’t hear this.

And so I’m putting that in there and am I knocking it out? I know sometimes we put this in here, but I always want to make sure I put it in and I knock it out. Let me give you an example. We’re hearing an opening statement for a suicide case. Well, the defense assumes That’s their defense, that it’s suicide.

Our theory, our liability is that it’s not. It was a total accident. And so to rule out, so to say, this is what the defense is going to say, suicide. And then you gotta counterpunch it, right? You gotta knock that stunt down. You gotta say, here’s why. Here’s what mom’s gonna say. Here’s what we know about this person.

Here’s all the information about who this person was. Right. And in a really succinct way, knock that out, right? Knock that out of the park. And then sometimes we’ll put it in there, but then we forget to basically [00:12:00] show, like, how it’s just not going to hold anymore. And it can be really simple. Even if it’s just, Hey, we’ve got an expert and this is what they did.

And so, and so we know it doesn’t apply here. And just know, like, again, this episode is really talking about content. We’re going to spend another episode talking about delivery, because I think An audience will forgive your delivery if your content is good. Okay. But they can’t forgive you if your content sucks and then your delivery stinks.

So today’s about content, but making sure you can come up with a way to really plan out that content really well and make sure you’re not missing anything. So many times when we get up to practice this, and that was going to say next is how I encourage people to test this. Is to run a focus group where it’s an opening statement, a plaintiff opening statement versus a defense opening statement.

One of my favorite focus groups because it plays on our [00:13:00] natural desire to advocate. We have lawyers trying to get us to become neutral and deliver information neutrally and not with a group of individuals or focus groups. It’s very difficult. It’s hard. We’ve been ingrained to be neutral. Advocates, so opening is great, plays on our natural ability.

Also, it helps you test contents. You can also test delivery during this. I encourage you to do both, but again, we’re kind of talking about content here today, but it really forces you to prepare. And what I have found when we put these together, somebody’s preparing for trial is so many times the opening statement.

It’s not very put together and it’s not written out. And so I’m always like, Hey, step one, if you write the thing out, I guarantee you it’s going to be much better because you’re going to have taken the time to write it out and then to [00:14:00] organize it. Right. So let, let me talk about why I think the opening versus opening focus groups are so important.

It’s the only thing you do. So first example, had a somewhat complicated fiduciary duty case and it spanned 20 years. So a very long time to cover. So we could get really buried in the weeds here with lots of detail and it’s finances can get kind of boring and it was also the counter, doing the counter punches, right?

So what happened was this was the only focus groups that were done. Opening versus opening statements, and they spanned over nine months, right? So, and this was, that, that wasn’t a sleep by design, but it kept getting continuance, so I said, okay, let’s run it again, let’s keep fine tuning it. And what happened over those three focus groups, where they were able to keep refining that content, they were able [00:15:00] to refine their visual aid.

And by the time they got to that last one, and tested it, it was like, this is it, we don’t need to tweak it, in our opening statement, this is it. And so we’re able to, again, the other part of that is the defense opening statement, right? And putting in what the defense is going to say and seeing, Hey, is it going to hold water?

And always learning new things. And more importantly, what takes the wind out of your sail? What does the defense say that’s the strongest thing? Like I said, that first example, they learned how to simplify it, how to create a visual aid that took a lot of effort to create, but in doing that simple visual aid, it conveyed a huge timeline that they didn’t have to do detail by detail in that opening statement.

So it definitely took a lot of heavy lifting all the way down. The other example that I have, by the way, first example. They went to trial, got a [00:16:00] verdict, 40 million bucks. And they said, one of the things that was off our shoulders was the opening statement. We hadn’t done. So we really could focus on doing other things because we know that opening statement was rock solid because we tested three times and that’s all they did.

Remember, we just did opening statements. We didn’t do mock trials. We didn’t do these other stuff, just those ones. And. That’s pretty much what a lot of people, I encourage them to do because it’s such a helpful focus script content, and then you can work on delivery, but that content piece is so important.

Another example is one I just did recently, and one of the things I really love doing is writing the defense opening or tweaking it to put in all those little things that we hear that generally jurors hang their head on. And so. That’s what we did. And I had a really fun time doing it because I was able to take [00:17:00] all of their points, a lot of points, depends on a lot of points.

So I took all those points. And then I created a timeline and there wasn’t a timeline on the other side, but that allowed the demonstration to see in listening to the focus group where their minds went with the story. And they weren’t really concerned about what happened before the timeline, the defensive bridge.

And that’s the information that really was needed. So it was helpful just to kind of compare all those things. But I put a lot of time and effort into that defense opening because I really wanted to make sure. We were not only testing brain is, but also what those defenses were with ammo. So get a lot of really good mileage out of those opening versus opening focus groups, and I encourage you to do it enough about that.

Let’s recap. We’re talking about opening statement, talking about content, best ways that you can get what’s in your brain out to those jurors. Step one, write it out. Step two, take what you wrote [00:18:00] out, type it out. Step three, print it and edit. At some point, you’re going to start delivering this thing, right?

Talking it out loud. And I can tell you from having written many opening statements, defense opening statements, when I give it to somebody else to read it or deliver it, they always stumble. Because when I write opening statement, I write a little slang I would be speaking in, but it’s in my voice and in my tone.

So when they get to speaking, they’re like, this doesn’t make any sense. And I’m like, well, I guess it does in my head. Same thing happens when I do plan as opening as well. Once you get the content down and you start to work on your delivery, you’re going to realize like, oh, let me switch these words around.

Let me make this a little easier to say. Let me make it flow across the show. Reading an outline is really helpful for working on content as well. I hope that this episode was helpful. If you liked it, please follow on your favorite podcast application, the plus sign on [00:19:00] Apple or the follow button. on Google or Spotify.

So thank you so much for listening and just know that next week we will be going to trial continuance fatigue. We’ve got before and after witness preparation template coming up, cross exam, closing and trial management. All right. Until next time. Thank you.

Jason Erlich and Crafting a Client Direct Exam

Preparing and working with the client is so critical to a good direct exam. Success starts with our clients going in with a mindset that the jury consists of smart people who can smell good versus bad. Therefore, they just have to set their fears aside and trust the process. We also have to ask enough questions to get the information we need while making them feel at ease and comfortable. The challenge is to keep the direct exam conversational and simple. 

In today’s episode, we’re joined by Jason Erlich, an employment attorney who exclusively represents workers who have been treated wrongfully. Jason handles cases related to workplace disputes, such as wrongful termination, wage and hour violations, sexual harassment, and class action lawsuits.

In this episode, you will hear:

  • The three things that make a successful direct client exam
  • Preparing direct exam questions
  • Things to prioritize for the direct exam
  • Making last-minute changes to your questions based on the opening statement and witness testimony
  • Visual aids he used in the courtroom
  • Free-flow questioning vs. sticking to a script

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Episode Transcript:

Elizabeth Larrick: Hello and welcome to a new episode of Trial Lawyer Prep with me, your host, Elizabeth Larrick.

Thank you so much for tuning in to this new episode. We are beginning a series this month for trial and our series begins with an interview with a good friend [00:01:00] of mine and employment lawyer out of California, Jason Ehrlich. And I’m excited because he and I just recently worked together on a trial trial.

And so we are going to get together in this episode and talk about direct exam of a client. So I hope you enjoy it. If you have questions for Jason, all of his contact information will be in the show notes. We will begin the interview now. We have a super treat today. A very good friend of mine from California is tuning in for this episode.

Jason is coming in. So Jason, hello. Thank you so much for joining the podcast. 

Jason Ehrlich: Thank you, Elizabeth. It’s a pleasure to be here. 

Elizabeth Larrick: Fantastic. Well, we have a very exciting topic, which sometimes people dread, and that is direct exam of a client. And we can add in like a before and after too, but we’re really trying to talk about direct exam, not of treating doctors or physicians or experts.

We were really talking about regular [00:02:00] folks and trying to craft some questions and how to do that. So let’s just. Nail it down. Do you like it? Do you not like it? Let’s get to the nitty gritty. 

Jason Ehrlich: Thanks, Elizabeth. I actually really, really enjoyed directing. The reason I like it is because it allows me to kind of fall into the background and let my client take the center stage.

My, my father was a reporter for over 40 years. And so growing up as a son of a journalist, he really instilled this idea of the six W’s and who, what, when, how, where, and why that was six. And so the, uh, the idea of, Asking questions in a open ended way is something that I grew up with from an early age.

And so I like to the direct because it keeps, I keep an open mind and I’m just acting and asking questions the way I think a juror would want to know the answers to. So I keep it conversational. I’m curious. And I [00:03:00] try to keep it simple. 

Elizabeth Larrick: Well, you’re very fortunate because most of us have to go back and think about Larry King and like his interview style, but that is a very nice prompter.

So you’re sitting at breakfast and you’re getting the, what are you doing today? Why are you doing that? How are you going to do it? That was, that was like, 

Jason Ehrlich: Yeah, not quite that bad, but I would tag along. And so I would listen to him ask and do interviews. Some people were not exactly open to being asked questions, and other people were.

And then it was, here’s a microphone in your face because I have to record this, and let’s talk. And so he had to both make them at ease and comfortable, but also then ask enough questions to get the information he needed. And so, yeah, he had to keep it And then of course, lower the barriers so that they didn’t feel like the microphone would disappear and instead it was just a conversation.

Elizabeth Larrick: Yeah, that is a wonderful primer. Cause that’s really, I feel like what a lot of us strive to do is have just a conversation and stay curious, even though we know all the answers and we’re trying to pull it out of this [00:04:00] extremely nervous person. Most of the time they’re very nervous or defensive, however you want to label it.

But, well, awesome. Let me then ask you, what would you consider a success? Successful client direct exam? 

Jason Ehrlich: Well, I mean, I think there’s at least three things that I’d want to get out of a good direct exam. So I think, if not the most important, but certainly at the top of the list is honesty and and credibility of my client so that I, that the jury is con, is convinced that my client is believable and that they’re not trying to hide something.

They’re not. Lying about something important in the case and that they are kind of a human being. And so that’s the first one that I’m, I’m striving for. Second, of course, is the damages and talking about what I do, all employment law and discrimination, wrongful [00:05:00] termination, harassment, whistleblower cases.

And so what losing their job. It’s meant to them and why losing their job hurt and expressing that. So getting those damages kind of questions and answers out. And then the third successful part would be addressing any kind of lingering issues that I believe the jury is wants to know that only my client can tell.

Primarily by the time our clients are testifying, they’ve heard, the jury has heard from many other witnesses. And so the client doesn’t need to tell the whole story. And instead, it’s about filling in gaps of information that I think maybe the jury hasn’t heard because the plaintiff client is the only person who can testify about those issues.

And I think the other fourth goal would be neutralizing any lines of attack that I think the defense might come after the [00:06:00] client for. So getting out in front of it, like, I know this issue is going to come up in the cross exam of our clients. So let me get it out front and put it on the table before they get a chance to And by the time the defense comes up to do their cross there, it’s already, the jury’s already heard it.

So it’s just, it’s boring and, you know, rehashing old news. 

Elizabeth Larrick: You try to have any kind of entertainment or ? Well, ’cause I mean, sometimes we gotta keep ’em awake. When I say we, I keep the jury awake. I do wish, 

Jason Ehrlich: yes, I do wish I could bring a band in or some sort of side entertainment . But yeah, I mean, I think.

visual aids, demonstratives, has slightly different terms for it, but something to draw the juror’s attention. So it’s not entirely focused on a ping pong ball of question, answer, question, answer. So yeah, I think I definitely, if I can bring in a chart or [00:07:00] a timeline or some sort of even having bullet points up on a poster board so that the jurors can follow.

My client’s testimony and the follow my question. So we know, Hey, we’re on this topic and let’s talk about that for a while. And now we’re shifting to a different topic. And let’s talk about this for a little while. 

Elizabeth Larrick: Well, some people may think that part of your honesty and making sure people appear genuine is that we need to elicit some kind of emotional response from our clients when they’re up on the stand.

What are your thoughts 

Jason Ehrlich: on that? I think whatever emotional response from our client has to be genuine. I think if it’s not genuine, um, and it’s not authentic jurors, we’ll see that. So I think I, my, my goal is never to try to draw tears or get an emotional reaction from my client. I think [00:08:00] sometimes it just comes naturally.

I mean, they’re, they are reliving a part of their life that was very difficult. the emotional feelings behind that, that point in their life will come out naturally. So yeah, so I don’t think, and I’ve had direct exams where the clients have been stone faced and not emotional at all. And I think it can be just as good.

And it doesn’t mean that they’re any less authentic or that they’re any less truthful or believable. 

Elizabeth Larrick: Gotcha. Well, let’s talk about what you do or how you prepare your direct exam questions. Let’s talk, let’s start there. 

Jason Ehrlich: What I start with is usually, of course, the plaintiff has been deposed in 

Elizabeth Larrick: all cases.

Or in your case, like three times. I’m sorry, say again, 

Jason Ehrlich: two or three times. 

Elizabeth Larrick: Or in your case, like three or four times. That’s 

Jason Ehrlich: right. Yeah. And so there can be a lot of information in the deposition, but I don’t start with the deposition. What I [00:09:00] start though with is What are the issues in the case and that I expect the jury wants to know about.

So if I have had a good sense through preparing my client for their deposition, you’re a fan and so am I of using focus groups to try to gather information about our cases. And so if I have a good sense of what. Those issues are that are kind of burning issues in the case, I will use those, those issues first as a, the jury is going to be focusing on these questions, and they’re going to be wanting to know the answer so let’s get those out.

And let’s get down the story, how we can address those issues. So that’s usually the first step. thing I have. Um, then of course, we have a timeline with my for employment cases. The [00:10:00] events that led to their losing their job can take months or years. I mean, these things could be a lot of information going back a very long time.

And so having a very clear timeline that everyone can follow, it helps them remember, helps our clients remember what happened. And when things happened and in, of course, then the deposition is important because if there’s any chance that there might be some inconsistencies in their testimony or that they’ve said something that was, you know, it’s sort of in stone, it’s written there.

So we have to say, okay, is this, is there more to the story that you didn’t have a chance to talk about in your deposition? So those are the main ones. And of course, in preparing my clients, I think. We really have to address their emotional fears and their worries and how they going to court and being in court and testifying in court is foreign to them and they’re gonna be scared that that’s what [00:11:00] the walk I think the walk from the the gallery to the witness stand may be the longest walk they have to take and then they’re sitting there in this hot seat and having 12 strangers plus a judge and everyone staring at them.

Is something that they’re going to probably hopefully never experiencing it in their life. But if they’re there, we get to talk about it. So those are kind of the main things that I use to prepare for direct. 

Elizabeth Larrick: Do you, as far as one of the things that I always encourage lawyers to do is even though it feels like.

And I use it with clients too, which is like, what are the questions that jury’s going to have to answer? And like you mentioned earlier, what are things that only my client can fill in the gaps on, especially when it comes to the questions. And I think that that’s just a helpful guideline. Cause it’s not that we forget, but there’s so many other things going on.

Like what are the cross exam points and what are the weaknesses overall of this person? And what do we know? Focus groups have told us just not, not shucking and [00:12:00] jiving that we kind of have to fix. So 

Jason Ehrlich: Yeah. 

Elizabeth Larrick: Always helpful to keep that in mind. And I think it’s also just talking about working with a client, helpful to get their mind around like what the jury is doing, because I think so many people, it’s like, they’re making my life decision, this huge decision.

And it’s like, okay, well let’s simplify it. Let me just show you really what these questions are to help feel like, okay, this is not as big and broad and scary. Like it’s just. Yeah. 

Jason Ehrlich: Yeah, it’s a challenge because I think many people who bring a case and that I represent think they have to carry the whole weight of the case on their shoulders.

And even way before we get to trial, even getting to the deposition, they feel like the whole case rests on their shoulders and helping them understand that it doesn’t. And that by the time we get to jury trial, they are just one piece. of a puzzle. If we took a chart of a hundred percent of how the jury is deciding them, they’re just this one little [00:13:00] sliver of the pie, or one little sliver of the pizza that they have to address.

And sometimes it’s an important part. It’s not just, you’re just reduplicating or re testifying of what everyone else heard. But it’s an important part of the case that I suspect or believe the jury wants to know. So we got to get that addressed and preferably early. I mean, if I think it’s a very important part of the case that the jury is going to want to know the answer to, that might be one of my first questions.

You know, just right out the gate or a series of questions right out of the gate because I know it’s likely to be still burning or lingering in the air from for the jury and they want to know the answer to it. 

Elizabeth Larrick: Yeah, and that’s kind of one of the things to like getting your subjects or your topics ready but then how do you prioritize them so you mentioned, like, if there’s something that is.

Maybe lingering from opening statement or other witnesses that that seems to make top priority. Is there anything else that you put at the top of [00:14:00] your list of questions for direct exam? 

Jason Ehrlich: Well, I think I like to lead. And I’ve had some success, I think, with the things that the jury might be holding on to, to blame the plaintiffs.

That the plaintiff should have done something different, or if I was in that situation, I would have done something different. Or if it was me, I would have called HR sooner, or if it was me, I would have told my boss to go stuff it, instead of doing what the plaintiff did. So if I think that is a lingering issue and it hasn’t really been addressed through testimony or evidence, then I think I’d just come out swinging with it with the plaintiff and like, why didn’t you go to HR sooner?

Why didn’t you tell that boss to go put it where the sun don’t shine or whatever it is? That I think some jurors may be thinking the plaintiff should have done. So I think that’s sort of my priority, [00:15:00] but if that’s not there, then I think I’d like to go into the humanization, the honesty, credibility part of my client so that I often feel like the plaintiff is just a name if they’re in the courtroom.

They’ve been sitting there silently for days, if not weeks, and the jury is staring at them, maybe putting images or putting thoughts about who this person is. Everyone else is talking about the plaintiff. Everyone’s talking about the plaintiff’s name is. Mentioned every single time the judge calls the case to order.

And so it’s like, who is this person? And so when we’re finally getting them up to the stand, let’s bring it back. You’re just like everyone else. You have a family, you are married, you have kids, whatever the things that would bring them back down to like, this is my neighbor, this is somebody I can relate to.

This is somebody I know is right up there close to the top of the list. 

Elizabeth Larrick: Yeah. And I want to take you back to something you said, because I think [00:16:00] employment cases are Obviously, I think they’re really difficult, but one of the reasons why is what you pointed out because every person on that jury is putting themselves in that point of view of your client.

They’re not in the point of view of the boss of the company. They are automatically going to be. Much more defensive to pick it on your client. And I always think the jury is going to look harder on the plaintiff because that would be their position. Right. And now occasionally, you know, like in car wreck cases, it’s like, Oh, well, yeah, I could have done exactly what the defendant car driver did and just accidentally roll into somebody.

And then that makes the point of view, like really, really difficult, but they’re really critical because they so easily see themselves in your client’s shoes. And. I think so many people, and because we all have to work, like have had a situation where we did have something that bad happened to us at work and [00:17:00] we just went on with it, you know?

And so it’s that whole, well, I didn’t get anything. I didn’t get to file a lawsuit. Like nobody gave me any extra money for having to do all the extra work or taking the terrible comments or that kind of stuff. I mean, you mentioned like putting that like breath. Top. Is there anything else that you and humanizing them, like bringing them back down?

Is there anything else that comes to mind to kind of, I guess, bring everybody around? I mean, like loosen up that hole that they may have to that point of view. 

Jason Ehrlich: Well, I mean, I think what happens or can happen for some people is because they may be judging my client, that If I can get the testimony out that That makes sense that now I see why the plaintiff waited because they’re scared of retaliation.

So they didn’t go to [00:18:00] HR the first time something bad happened, which in many of my employment cases, that’s a defense. We’ve got this great HR department and why didn’t you come Running to HR as soon as we’ve got this 800 number and we’ve got the anonymous complaint and the website and you just waited and we had no idea that this was going on.

And I think by the jurors who do work, they are all employees and they know the reality of the workplace that if you run to HR, you kind of put a target right on your back. And if you’re doing something. It’s going to be at the last straw before you go to HR. So once we get that idea out there through either plaintiff testimony or perhaps sooner, then it becomes less like, Oh, I’m blaming the plaintiff, whereas, Oh yeah, if I was in that person’s shoes, I would have done the exact same thing.

So. Sometimes it can happen before we get the plaintiff to testify and before my clients are testifying, but yeah, the [00:19:00] idea of course, just kind of shifting it from that makes sense. Yes. If they were thinking initially I would have done something differently, but once they hear the story, it’s like, okay, yeah, that’s probably what I would have done too.

I would have waited. I would have waited two, three, four months or however long I would have waited. I wouldn’t have run to HR the very first time. Simply that. 

Elizabeth Larrick: Yeah. And that makes me think of an example. So all trials are challenging. I would say this one had an extra layer of stress because You guys, when I say you guys, you and your cohort co counsel, who I will have on podcast soon, no pressure, Bijan going to come on.

It had just been continued and continued and continued and continued like so many times. So when you guys finally came down to rumble in the jungle, it was just like, Oh my gosh, like, thank goodness. Like a little bit of relief, but just like so much pressure. But you had a client who there was a worry.

Because the humanizing was going to be difficult. [00:20:00] There was a waiting period for her, plus there was a correction. So walk us through like thinking through that, the question, correct the question and prioritizing that and how you prioritize her questions. 

Jason Ehrlich: Yeah, I think, yeah, it was challenging. I mean, she was very shy initially.

And so she had a guardedness about her, which interestingly came out through other testimonies. So that I think through testimony of her friends and her coworkers, That she was shy and that she was a little guarded. She wasn’t shy. That’s kind of not quite the right word. She was guarded. And so she waited to see before she spoke, she took in things.

So it was a bit challenging to get her to talk openly and honestly, but it also then sort of reflected how she reacted to the bad situation because she was not. Oh, I’m going to go straight to HR as soon as the bad thing happened for her. [00:21:00] It’s like she was put my head down and I’m going to do a good job and everyone will see that I’m doing a good job.

I’m not the complainer. I’m not the person that just goes and reports to HR immediately. I do a good job and I work hard. People, managers, supervisors, bosses will see that. And so. It’s helped understand why and how she reacted to the bad stuff that happened. So when I was, you 

Elizabeth Larrick: guys put that, like you put that the hardworking, you put that first and foremost doubles to the jury, right?

I mean, you prioritize that like hardworking, great reviews. That’s 

Jason Ehrlich: right. And that’s right. Now we did, we sort of led with that. I think because we knew there was some attacks that they were likely to, the defense was likely to make or some lingering questions from the jury, but. Yes, we led with that because it was so important what we had learned through focus groups and through other means that it was important that she, they knew that she had this great performance [00:22:00] history.

I mean, she had 10 or 11 years of outstanding performance reviews, and it was in contrast to the bad supervisor who criticized her for things that Were not reflected in her 10 or 11 great performance reviews. So that kind of compare and contrast really drove it home to the juror. Like this bad supervisor was way off the mark.

I mean, you’ve got eight or 10 or 12 other supervisors saying she does a fantastic job. And this guy, he did this horrible harassing thing. It like, it just made it clear that this was not. A bad employee. This was a hardworking employee. So yeah, we led the testimony with her, with that, just to get it right out there for them to see and highlight, like, again, the things that the company and the employer was criticizing her for all the other reviews praised her for it.

She’s good with interviews and she’s good with working with our clients. And then that was so clear again, just like that drumbeat again. And [00:23:00] again, every review, I would just brought it up. Highlighted it and asked her about it. And so it was just that kind of steady drumbeat throughout the first part of her testimony.

Elizabeth Larrick: And I think that also contrasted, and this is kind of another part of, we haven’t really talked about, which is like making those last minute changes to your order or in your questions based on opening statement and witness testimony. And one of the things that was predicted, maybe this is going to be what the defense goes with, but then it was very clear, this idea that she was like, Just going to drop it all and go do a completely different job.

So how did you guys handle that defense point? 

Jason Ehrlich: Yeah, so it is, it’s hard. Yes. When I was crafting the direct bullet points and my subject matters and topics that I want to talk about. And then, yeah, it’s like, okay, cut it, cut it, cut it. And it’s hard. It’s like, well, I want to talk about this. The jury doesn’t need to hear it.

Again, and then we did know that there was going to be an attack that [00:24:00] our client quit her job, and the law recognizes that if a company makes it so bad that you are forced to quit, that is essentially a termination by the company. And we suspected that the defense would really harp on that and that they would try to say things weren’t that bad and she really was interested in, you know, going around the world or choosing a completely different career.

Transcribed And so by the time we got there, I mean, we had to get some questions answered about her, why she left and also that she didn’t leave because it was a career change or she really wanted to go in a different direction now. This is anecdotally afterwards. I spoke with one of the jurors after the trial and he said, my God, I don’t want to hear any more about this other job that your client took you was, it was like you guys and everyone in that courtroom was like, so what, which we suspected was true, [00:25:00] but there was enough.

feedback from before that we weren’t sure. Like we didn’t know, but I think yes, it did feel like whipping a horse too many times. So yeah, but that’s one anecdotal juror comment afterwards, but he clearly was tired about hearing about this other job that she took. 

Elizabeth Larrick: And you guys had a successful outcome. 

Jason Ehrlich: We did.

Yes. 

Elizabeth Larrick: And can we add been appeal or? 

Jason Ehrlich: Yeah, it’s public record. So I can, of course, yeah, it’s not yet appealed. It is pending with motions, the motions for a new trial and judgment not withstanding the verdict. They filed that and we filed our opposition. So we’ll be having a hearing probably by the time this, you errors.

We’ll have an order, knock on wood, suspect that the judge will not reverse his the verdict. And then, yeah, I, many times they are appealed. So I would expect the same in this case. 

Elizabeth Larrick: Yeah. Yeah. Congrats on success because that, I know that one was a long one. And, you know, for other [00:26:00] folks who are listening and maybe don’t know the trial practice in California, you guys had to try the case over a series of weeks, half days, not full weeks.

I would feel so like, oh my gosh, are they remembering what we said? You know, yes. We could go, oh, are they remembering having those. Continued fears and like, okay, let’s just cover that base. Like just to be careful. I always say, Hey, if it takes one question, two questions, five minutes, just do it and clear conscience and you can move on.

Jason Ehrlich: Yeah, it’s true. Yes, it was challenging. We were three days a week, which horrible Monday, Thursday, Friday schedule. And so, yeah, we ended up with a case that we probably all in including jury selection was nine. Court days, which from soup to nuts, we could have done in less than two weeks, but it dragged out for nearly a month because three days a week.

Anything. And that was actually through deliberations too. So if it had been an every day, we would not have taken nearly as long. 

Elizabeth Larrick: Right. Yeah. 

Jason Ehrlich: But I think the jurors, I think they were proud. I think they felt [00:27:00] empowered. They felt that it was a unanimous verdict, which was always a nice feeling that everyone agreed.

So yeah, I think we weren’t sure, but they work together and they liked each other. And. And again, from feedback, they weren’t throwing papers or pens at each other. And so it was. Yeah, it was a good group of people. 

Elizabeth Larrick: Yeah, that’s a good feeling. Well, I want to ask you about one more thing before we wrap up our time, and that is visual aids, demonstratives.

So you mentioned a timeline or maybe a topic list, and you just mentioned that one example of going through the reviews and highlighting, obviously using some technology to highlight, ask questions, making that an easy, fun way to go through something quickly. Do you have any other examples of other visual aids or demonstratives that you’ve used in other trials?

Jason Ehrlich: We’ve definitely used, as I said before, timelines. I have [00:28:00] become a fan of low tech, writing the poster board or the flip chart, different things, and writing it as it goes along. And sometimes we, for example, if I’m talking about emotional distress with my client, and I know there’s a few hot button issues.

That I, I both want to emphasize that the emotional distress of losing the job was so devastating or so hurtful to the, to my client. I want to bring that up, but then I know likely that the defense is going to argue, no, no, no. There was an alternate stressor. You had a divorce. You had a child custody issue.

You had some other stress in your life and that’s going on at the same time. And that’s what you’re emotionally distressed about. So then I will, old fashioned, I’ll just, we’ll write it up. I’ll just write it up on a poster board. So sometimes I’ve done before and after, before the termination, [00:29:00] how did, was this level of stress for you after, what is it?

Or quantifying zero to 10. You had cancer, you had a divorce, you had, where does that rank? Okay. Cancer was a five. Why is it a five? Oh, it’s because I dealt with it. I recovered or I had the treatment and it’s over and it’s in the past and I know it’s in remission. Okay, got it. The divorce. Well, that’s a three.

Well, come on. Let’s be honest. It was a little higher before, wasn’t it? Oh, yeah, yeah. What was it? It was eight or nine. Get that kind of authenticity, that honesty from them about the issue so that they’re not minimizing it, really telling us how it was. But now, the divorce doesn’t matter to me. That was three years ago, two years ago, whatever it might be.

Oh, let’s talk now about losing your job. Where does that stand? Okay. How was it the day or the weeks after losing your job? It was a nine or a 10. Okay. Where is it today? It’s an eight. Help explain to the jury, tell the jury why [00:30:00] this is still there. And so using, it’s a very simple chart, but at least I can use it back in closing if needed.

Remember when the plaintiff testified her emotional distress to this day is still an eight. And that’s why the damages that I’m going to request are appropriate or valid. 

Elizabeth Larrick: Yeah, 

Jason Ehrlich: definitely. So yeah, so very low tech visual aids. I think it breaks up the testimony, it gives the jury to focus something to focus on, and it feels teaching.

You’re educating, you’re helping them understand the information that’s coming out. 

Elizabeth Larrick: Do you get worried that the defense is going to write on your exhibit?

Jason Ehrlich: No. Have 

Elizabeth Larrick: you ever had that happen? I just said, Oh, you haven’t. Oh, I know I have. I totally have. 

Jason Ehrlich: How’d it go? 

Elizabeth Larrick: Well, there’s not much you can do. There’s not much you can do. It’s one of those moments in trial where you realize like, they’re looking at you, like [00:31:00] waiting for you to react like objection or whatever.

And so it’s like, I feel like one of those moments where you’re just like, cool as a cucumber, cool as a cucumber, like, Oh, Oh, that. Okay. Well, he didn’t enhance it, but I just. You just kind of got to go with the flow and 

Jason Ehrlich: yeah, no, I guess I haven’t had that experience. I feel like the only thing the defense wants is it’s down as fast as they can get it down.

That seems to be the go to move. Get that out of the jury space. Don’t keep reminding them what was just testified to. 

Elizabeth Larrick: I’ve even had them get like a sticky pad out and write what they want on the sticky pad and then ask the question, like, start putting it on the exhibit. Again, there’s, there’s very little you can do.

And it’s almost like that. And like making that decision to get back up and ask more questions. Like, do you do it? Do you go back and do you like tear it off? Or do you just like, you know what? Like it’s. If I do that, like, I’m going to draw so much more attention to that point they made and really it’s small.

So, 

Jason Ehrlich: and I, I keep going back [00:32:00] to, and the, one of the powers of, is it important to the jury? Because sometimes there’s so many things flying around the courtroom and it’s so challenging because you want to talk about it all and you want to address every single thing. And it takes all the power that I have to say, let it go.

It’s not important. It hasn’t been important to them and it won’t be important to them now. And so, yeah, it’s a tough call. And yeah, there’s a, the lawyer instincts as you have to address every single thing that is said. So yeah, I mean, I guess, yeah, I think, and that’s even on the redirect is about, does it help or is it, did the defense get any score, any points?

And if they didn’t. Let it go. Even if they’re talking about something again and again and again, if they’re not scoring points, you don’t need to go try to go up there and do anything 

Elizabeth Larrick: in response. Yeah, and I think that’s the other part that’s difficult about direct exam is [00:33:00] knowing that line and And I, again, I just feel like you and John and other people that I know that do focus groups, that will give you a little bit of confidence to know, like, I’m going to let that lie.

Like I’ve done focus groups. I, the attitudes are that this is not a big point. Like I’m not going to keep wasting. I’m not going to waste time on that. So 

Jason Ehrlich: yeah. Yeah. 

Elizabeth Larrick: Awesome. Well, okay. One last question. Cause I know that some people, yeah. Do this or don’t do this. And I’d like to get your take on it. Some people like to work with their clients ahead of time with the exact questions they’re going to ask.

Some people don’t do that. They’d rather have more of a free flow, just kind of tell the client what topics they’re going to talk about. Which way do you lean? 

Jason Ehrlich: Yeah, I lean towards the free flow, hitting the topics partly because. I think it, there’s so much information and there might be a natural inclination to, okay, if this is the question, this is how I’m supposed to answer.

And then it feels [00:34:00] scripted. It feels like you’ve practiced it and just a play or a, it’s not real, it’s not authentic. So I tend to take with the high level, which is the topics, this is what we’re gonna talk about also because I made. mess up myself. I may forget the question or the order of the question or the way that the person, my client answers, I have to pivot and talk about what came out of their mouth.

I can’t just rigidly stick to a script and this, this, this. So I have to be ready to pivot and then and then bring it back to perhaps the main thread of our topic that we’re covering. But there are a few times that I do ask them specific questions and because it’s important, I’m going to ask this question and you’re going to have to answer it because it’s an important point that we’re trying to to get home in the case.

Elizabeth Larrick: Yeah. And I think sometimes agree with the free flow. And I guess one of the places where when you talk about specific questions is I always try to at least practice with them with hearing how I have [00:35:00] to ask a question. Now you probably don’t have to do that because you naturally are the who, what, when, where, but sometimes I have to be like, okay, when we talk in conversation, We just take things for granted and this, that, and with the judge there and the defense lawyer, they may jump up and down and like, not like my question.

So I, you’re going to sound funny. Just hang with me. What were you doing? What is this? And it’s just kind of like, that’s not what did you observe? That’s right. Yeah. What was your experience? And that’s one of the things I, especially before and after witnesses and fact witnesses, I’m like, this is going to sound like super, like I’m a robot.

What did you experience? So what did you take away, you know, like, it’s like, Oh, that’s not how we would normally talk to each other. But you, because I got a little somebody behind me, who’s ready to jump up and down and just know that if they do jump it up and down, it’s totally okay. We’ll reset. I’ll come back at it a different way.

And there are definitely times where I will write out. [00:36:00] my plan A, plan B, plan C, knowing like they’re, they’re going to jump up and down, whatever it may be. So 

Jason Ehrlich: absolutely. Yeah. I think, yeah. Keeping yourself flexible, expecting and anticipating that that’s important and critical. Yes. The defense will likely try to gum up the works.

And so, yeah, I think that’s right. A, B and C plans are important. And sometimes it’s also in our minds, or at least in my mind, I need to hear the words come out of my client’s mouth, but I can forget because that it’s about the emotion that’s coming out of the client’s mouth. And it’s about their feeling and their presence and the words.

I mean, I’m not an expert on nonverbal persuasion, but how we talk and how we communicate is important. is as important as the words that are coming out of the client’s mouth. So I will read the transcript later and say, my God, the client didn’t say anything that I wanted them to say, [00:37:00] but the emotion was there and the feeling was there.

And that was what was needed. 

Elizabeth Larrick: Yeah. I think sometimes we Because we know body language and tone are so important. Sometimes we worry about the fidgeting or the, and I just say like, we really have to focus our energy. That may be just something we got to let go. We’ve got to focus energy on really helping them feel organized in what they’re going to say and also be ready to be vulnerable.

So awesome. Well, any other high points or any other tips or suggestions that you have for the audience? 

Jason Ehrlich: Yeah, I mean, I think there’s no doubt that you have to prepare. Anybody who thinks they can just go in with their client the day of is of the trial or five minutes before they’re about to get on the stand and all right, this is what I’m going to ask you or anything like that.

No, it’s never going to work. And so, yeah, preparing, preparing, preparing. I can’t stress enough that that is so critical for me. in getting ready for my [00:38:00] own sense of nerves or my own sense of, but also that the client then, because if I’m nervous or I’m worried, it’s going to reflect to how the client feels.

And so preparing and getting ready and working with the client is so critical to a good direct exam. 

Elizabeth Larrick: Yeah, absolutely. Mindset is so important. I always tell all the folks that I work with, all of my clients, like, listen, you got to go with the mindset that jury is there to help you. And just know that those folks in that box, they want to do their job and they want to do it right.

Right now. It’s like the ultimate fear, like they’re, that they’re going to make the wrong, but just know, like, they really want to do their job and they want. Do it right. And having that mindset going in, I feel like some say, okay, they’re not the enemy. They’re 

Jason Ehrlich: absolutely right. Yeah. Yeah. And they take it seriously and they really do.

And they want to get it right. And they will. Yeah. And if you accept that they are smart people and you [00:39:00] can’t pull the wool over their eyes and that they don’t like BS and, and that you can trust them. And yeah, it is a challenge. When all the evidence is coming in, let’s say these are smart people. They know how to, they can, they’re average people.

They can smell the good and the bad. I have to just lay my head down at night and trust that they’re, they know how to, and they’ll get to the right place. 

Elizabeth Larrick: Yeah, that true for, yes, mindset true for us as well as the one standing up under fire sometimes. So, well, thank you so much for jumping on this podcast.

I know folks appreciate it. I will put your contact information, your website, all the show notes. So if y’all have questions for Jason or you think, and gosh, I just love employment law and I want to learn more about it. Reach out to Jason. Cause I don’t know. Well, 

Jason Ehrlich: thank you, Elizabeth. It was a real pleasure.

I really enjoyed this. 

Elizabeth Larrick: Oh, good, good. Thank you so much. so much. 

[00:40:00] You

Three Things That Can Shut Down A Clients Preparation Session

As trial lawyers, it’s important to remind ourselves about our goals for preparation for any case event. Even when that person has been deposed before or they’ve been to a hearing before, it’s still best that we provide them with a roadmap. 

First, make sure to teach them about what the whole event is and how it fits into the case. Then talk about what they can expect and correct any bad expectations if they have any. Ultimately, you want to gear them up for their role.

Either way, it’s a give-and-take conversation. Otherwise, people will hold on to misinformation or misconception that causes confusion, and sometimes anger when it doesn’t go the way they think it’s supposed to. The last thing you want to do with any client is to shut them down. 

In this episode, I’m going to discuss the things that we could be doing, whether consciously or subconsciously, that can shut people down – and some ways we could do better as trial lawyers.

In this episode, you will hear:

  • How to avoid interrupting people
  • Why client comparison shuts down a client
  • Things to consider when using yourself as an example

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Supporting Resources:

If you have questions or a particularly challenging client preparation, email Elizabeth directly for assistance: elizabeth@larricklawfirm.com.

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

Episode Transcript:

Elizabeth Larrick: Hello and welcome to a new episode of Trial Lawyer Prep. Today we are going to be talking about what.

turns a client off in a preparation session, or even just a conversation with their lawyer. And really these work for most people. But before [00:01:00] we jump into the episode, I want to give a little bit of a preview for February episodes coming up. We are going to have three to four episodes directly on trial.

So we are going to look at Direct exam and how to craft one of those. We’re going to look at trial management. We’re going to talk about a template for preparing fact witnesses or before and after witnesses. And I’m also hoping that we can get our guest to come and talk to us about cross exam. So that may bleed over into March, maybe not, but either way, just want to get a little preview.

We are going to be focusing on trial. I have many people in my circle, many folks that I work with that are going to trial very soon, March, May, April, June. and need to get back into that practice, look at some stuff, get some new ideas, get the creativity flowing. But today [00:02:00] we are talking about things that we can do consciously and subconsciously that can shut people down.

And three main things that we’re going to talk about. It’s going to be a pretty brief episode before we jump into those three things. Let’s remind ourselves about our goals for preparation for any case event. These are kind of my three points that I always try to talk with or have a conversation with a client before we have any kind of case event.

Thinking deposition, talking about hearing a trial, going to mediation, any event where they’re going to be there and it’s foreign to them. Um, and. I still go through the prep, even when I have somebody who has been deposed before, or maybe they’ve been to a hearing before. I just want to make sure that we provide them a little bit of a roadmap.

And so the goals that I always have when I sit down to have a conversation is I want to make sure that I am going to teach them [00:03:00] about what the whole event is, how it fits into the case. I want to talk to them about what they can expect. I want to correct any Bad expectations they may have and I say bad, but it just could be incorrect information that they may have and then ultimately I want to gear them up, prepare them, gear them up for what their role is, whatever they may be serving and maybe they’re just going to sit in court and listen.

It may be that they’re going to trial and they’re going to have to get up on the witness stand and give testimony. Maybe at mediation, where there may be good questions. So either way, those are the three pieces that I always look at. That’s not the order. The order would be, of course, let’s handle our expectations and our mindset first.

Then let’s move into teaching. And then ultimately, let’s gear them up. And in that conversation, depending on the event, sometimes these are hours and hours, depending on what we’re doing, generally, the bigger the client role, the more we’re going to spend with them. The [00:04:00] smaller. the role, the less I’m going to spend with them.

But either way, it’s a give and take, it’s a conversation. And always we need to get that give and that take, that back and that forth. And we don’t want to shut things down because then people will hold on to misinformation or a misconception and then that causes, you know, Confusion, sometimes anger, when it doesn’t go the way they think it’s supposed to.

These are easy ways that we sometimes fall into interrupting people. Oh, sorry, the first one is interrupting people. And we do it in a lot of different ways. So again, this is a good reminder for me to talk about this because in my work life, I am very, very focused. I’m listening, but occasionally in my personal life, when I’m outside my work mind, I do this and I interrupt.

I have an assumption that I know what someone’s going to say. So I kind of jump in there and generally doesn’t turn out well for me. So when you’re having personal conversations or in your personal life, you know, these people, right? They’re [00:05:00] probably going to tell you like, don’t interrupt me. But with clients, they might not say that and instead they just shut down.

Whatever they were thinking, they just shut it down and it must not be important. I’m not going to talk about it. So with interrupting, obviously we can do it consciously. Hey, literally just interrupt somebody while they’re mid sentence. And this all comes from a place of wanting to help, right? They have a wrong thought or a misconception, right?

We want to reach out and we want to fix it right away. The better idea is to just listen. Hear it all the way through, understand where it may be coming from if you need to do a follow up question, but taking that all in and then you can always talk right after that. Most of the time when people are in a thought and they’re still going and we interrupt it, they can’t even get it back.

That’s the other hard part about interrupting. This is something that we can use or we do use in depositions. [00:06:00] Think about it. You’re sitting in a deposition and you’re listening, right? You’re not taking the deposition. You, maybe you’re listening to somebody else or it’s your client. If you listen to the pattern, if someone is giving a very thoughtful answer and there’s a pause, right?

And it breaks up that train of thought and trying to get it back, sometimes it’s difficult. It’s definitely used on the offensive, right, to purposely interrupt somebody and kick that thought out of their brain or shut them down. But we shouldn’t be doing that when we’re sitting down to prepare somebody because we want to make sure we know what’s in there.

And But we can also do this subtly and unconsciously with our body language or even with sounds. And specifically my example is, think about having listened to a podcast, an interview, and as the host asks the question, [00:07:00] then they sit to listen. Some hosts just listen. But because it’s audio, I know I’ve listened to episodes where the host is uh huh, uh huh, um, uh huh, uh huh.

And it’s very, you can hear it because again, it’s podcast is mostly audio. You can’t see the person nodding their head. And it can. Get to a point where if you are at the right tone that diverts our attention and stops us talking and Specifically, I know that because that’s what I experience when people are having conversation with me I’ve had a business coach who that’s the way She was active listening.

She’d go uh huh and I stopped because I think she’s gonna say something so Most people do the same thing, especially in that client lawyer relationship. And again, it stops the train of thought. Now they’re going back to giving all their attention to you versus what they’re saying. And occasionally we can do this with body language as [00:08:00] well.

When people are very nervous, or they’re going to talk about something very sensitive, or they don’t really want to be vulnerable, they’ll use any excuse. To stop talking and that includes your body language. Maybe you shift in the chair, you pick up your pen, or you uhhuh or you hold up your hand or something.

That could be super subtle. You’re not trying to get their attention, but it does, generally interrupting is just gonna just kinda interrupt that flow of thought and. Stop the conversation, right? We want this back and forth. You want the flow. So keep that in mind when thinking about work stuff, but also business stuff in a work life situation, especially with our clients, they’re not going to likely say, stop interrupting me.

So Another way that we can shut folks down, and again, most of these things we’re doing because we want to help, right? We’re not doing these things because we want to make people stop talking. I think we know how to make people stop talking. We interrupt them. [00:09:00] But we do this kind of subconsciously, and that would be if someone is struggling with answering a question.

Maybe it’s about you’re asking for examples or getting someone to think back in time a year, two years, what was going on. And we And you use comparisons with other clients. And oh, well I had a client who, they also went through this same experience and this is what happened to them. Is that what’s happening to you?

Again, we’re just trying to help people get the flow of thoughts going. And most of the time though, clients just put that in a box now. Oh that is, that’s the right answer. That’s what you’re looking for. But I don’t have that. So it just must not be there. It shuts them down because you’re basically pigeonholing what it is.

You’ve asked the question and it’s very specific versus being very broad just to see what the experience is or if it’s the same. We have all kinds of examples in our heads [00:10:00] of our past clients, but that doesn’t mean we need to start asking and comparing because that’s what the client does in their head.

They start comparing, well that wasn’t my experience, but should have been my experience. Or is that better than what my experience was? Like is there something that I didn’t do then? So it’s all this comparison, which is just not good for our brains and our personalities. We kind of go up on a tangent and again, we can also shut down if we just don’t think that’s the right answer.

And so many times when we’re dealing with clients, that’s what they think we want, the quote unquote right answer, not necessarily what the true experience was. And that’s not even for people who are trying to swindle or lie or half truths. People really just want to please and they know that we are the keeper of the keys, the knowledge.

We know in our experience, they know what is the quote unquote right answer. That last thing that we can do to shut down or to turn clients off would be to talk about ourselves with [00:11:00] examples. Right now, I’m not talking about you come in, you have the icebreaker, you’re having good bonding here, you’re asking about life and how it’s going, you’re sharing, that’s different.

What I’m talking about is when you are using yourself or your experience as an example to the client and it just, again, puts things back into a box. But also most of our clients don’t have the same experience as us. And when we get into giving examples with factual details. And boy, how do we love our details, right?

Love our details. When really what we’re trying to convey is empathy or an emotional feeling. And so if you want to share, which I generally don’t share at all, if we’re getting into the prep session and we’re working through the prep session, I don’t use myself as example. But if you’re going to share at all, just aim for the feeling, right?

Don’t leave out the details. [00:12:00] Right. Don’t need to get into any kind of nitty gritty details, factual details, because that’s where you’re really trying to connect with them is on an emotional level and being empathetic with them for them. And again, that’s what drives so many of us to do what we do. And I think that it’s amazing and wonderful, but sometimes we can get lost in the details.

And then it becomes so much more about what has happening to us or happened to us, right? Those details, the story. And then we’re moving off what we need the client to do. And also sometimes our experiences are so far different that then it’s hard then for the client to share or to open up. And again, they also, from an emotional standpoint, if they don’t want to talk about it, they’re going to get you to keep talking about yourself.

Because that’s what we do. We don’t want to talk about something, let’s talk about you. Shove it off on, on, on something else or someone else so they don’t talk about themselves. [00:13:00] Okay. So very short episode here, but just three kind of small things that little things that we can have a smaller awareness about by not turning our clients off.

Sometimes it’s just the smallest little things that we do, but these are pretty big examples. So I didn’t want to nitpick on the small things. Let’s look at our big things. Interrupting, That’s a huge one. Client comparison makes it very difficult for people. And then talking and using yourself as example.

And again, getting into that story that the factual details versus staying at that emotional level. So, I hope this was helpful. I hope that as you go into your next prep session, whether it’s a smaller case event or a deposition, that you kind of keep those things in mind. And how do we avoid doing those things?

Let’s ask broad, open ended questions. Let people finish their thought before you jump in. And if you would like to be empathetic, keep it at that emotional feeling level and try to avoid story. So I hope this was helpful and until [00:14:00] next time. Thank you.

4 Elements That Can Lead to a Focus Group Flop

We spend a lot of time working up our cases. We spend a lot of hours on discovery and go into deposition testimony to form that strategy, that we can test with focus groups. But if we get unreliable feedback, then it’s just a waste of our energy, time, and resources. 

In this episode, we’re going to talk about the four factors that can cause unreliable feedback from focus groups, and what you should do to avoid them. The ultimate goal is to always have quality feedback so we can rely on it, use it, put it into our cases, format it, and make our cases better.

In this episode, you will hear:

  • Why you need to avoid repeat participants 
  • Revealing your back office
  • Planting things that hold the presentation down
  • Delivering information in a way that allows them to process it
  • Using visual aids in your presentation to keep the people engaged
  • Being careful with slanted questions

Subscribe and Review

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Supporting Resources:

If you have questions or a particularly challenging client preparation, email Elizabeth directly for assistance: elizabeth@larricklawfirm.com.

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their businesses and impact the world.

Find out more at https://emeraldcitypro.com

Episode Transcript:

Elizabeth Larrick: Welcome, welcome to the trial lawyer podcast. I’m excited to have you here. I am your host, Elizabeth, and this is a podcast dedicated to folks who are preparing cases, trial lawyers, personal injury, employment, folks running focus groups for that crowd.

Bye. Bye. You Today we’re going to talk [00:01:00] about focus groups and talk about four very sneaky things, four factors that can cause your focus groups to flop. What a flop means to me is when you don’t get reliable feedback. We spend a lot of time working up our cases. We do a lot of discovery, a lot of hours and effort go into deposition testimony to form That strategy and then you can test it with focus groups, but if you walk into a few of these traps, many of these are easy to fall into.

This is not something that it may sound obvious. And some of these kind of have a sneaky hook to them as well. So we’ll talk about each of those. But if we have unreliable feedback, we’ve really wasted our energy, our time, which is most precious, and also resources, and we don’t really want to do that. So these are four things I just wanted to put out there.

You probably have heard these before. Or if you have, just. [00:02:00] Take this as a gentle reminder that to you and your team, folks who are helping you put in together focus groups to try to avoid these things. Our goal is to always have quality feedback so that we can rely on it, use it, put it into our cases, format it, and make our cases better, make us better.

A lot of what we do with focus groups is going to be building our confidence as well. We’ll talk a little bit about that this year and a few other things that I just want to help prepare y’all better. So let’s jump into this episode. All right. So the way I’ve divided these up is there’s four of them.

The top two are really going to be things like, Like thinking set up wise and the bottom two that we’re going to talk about are more about moderating and presenting our first one. And I totally fall into this is repeat participants. We have got to avoid having repeat participants. And also in this bucket comes in our focus group for lifers who basically all they do is.[00:03:00] 

Focus groups and that that particular aspect is kind of hard to screen for, but it is pretty easy to screen for repeats and to keep them out. I know that this is a difficult task and a high bar to set because. As most of you probably run into if you’re running focus groups, or if you’re thinking about running about focus groups, just what I’m hearing along with grapevine is it’s harder to get people, people are going back to work or people find new ways to work.

And so fitting in a focus group, wanting to join that it’s not as appealing as it was, especially virtually. And definitely in person. I’ve run a few of those in persons this year and found that we are not going to have our 2019 participant pay. We really are going to have to up the ante again to get quality folks, folks that would show up to jury service and not repeats.

So again, [00:04:00] why would repeats be bad? Well, one, they know a little bit about you. And if they’ve been through one of your focus groups before, they probably know what to expect in the sense of you’re going to be talking all about employment cases or all about business cases or all about personal injury cases.

So their mindset’s kind of already there. They’re not going to be really surprised. I’ve had, again, I’ve fallen for this where it’s just like, Hey, it’s last minute. I’ve got to fill a seat. And I’ve had repeat participants either do a 180. Like they come in one folks group and they have this set of beliefs and this attitude about everything.

And then they come back and they flip and it’s completely opposite. And that’s when obviously you get the eye opening, I won’t, I can’t rely on that person because I feel like they’re flip flopping just to either, because maybe they didn’t like something or something else triggered them. And so it just really causes problems when you got repeats, try to avoid [00:05:00] as best as you can.

And how do we do that? That’d be just screening. You got to just kick those people down the road. Say, thanks so much. We can’t have any repeats. Here’s some other places to do focus groups and then keep screening. One of the things that I’ve done is just add an extra day for recruiting just to give one more day for those advertisements, those emails to get people to come back.

Now, I do believe that you can ask people back after a year, two years, three years, four years, basically a lot of the in person focus group people four years have gone by. I think that’s probably a safe bet, but you’re still going to run into the same problems of, again, these people have seen, they’ve heard, they’ve probably already got their mindset already made it before they come in because they’ve had an experience with you.

They’re just going to either repeat that or like, cause it may be flip flop it altogether. I did have, just as far as an example, I had a fairly reliable retired gentleman who would fill in and [00:06:00] again. Would try not to have them, obviously they can’t come back to the same case, can’t come back to listen to the same set of problems, the same lawyers.

And so I brought him back into a different focus group. His last minute he was available and they’re probably six months in between and it was not good. He was not reliable. He had, like I said, completely switched his attitude on several things and was very combative with everybody else, which I don’t know if I could have predicted that before.

He’s not really an issue that way, but. Either way, if the lawyers ask, or if you’re thinking to yourself, like, wow, I could avoid this, you know, something I repeat in here. So avoid repeat participants and try to avoid those focus group jobbers as I call them, because they’re going to come in there and they’re going to rule the roost.

When you have people who do focus groups often and frequently, they don’t follow the rules, meaning they’re not going to listen to you. They’re going to ask questions. They’re going to interrupt. [00:07:00] A lot of times I find when people have done focus groups a lot, they basically will reveal the magic to everybody else.

Like, Oh, I know what you’re doing now. Oh, I see. You want us to do blah, blah. And they’ll make a lot of assumptions out loud. Well, now we’re tainting everybody else. If we were trying to withhold or keep that feedback in a box until we were ready to let it out there. So they just cause disruption problems I’ve found, and it just doesn’t help.

And repeat people do the same thing too. So. Because they’ll say, Oh, this is what we did last time. Or, Oh, you want mess to do blah, blah. Oh, well, you’re saying that so that they can reveal the magic and the mystery. And sometimes you don’t want those mysteries ever revealed because then it reveals your bias.

So let’s move on to tip number two, which would be revealing your bias. And this again can be one of those It happens subconsciously sometimes. We just, we are really trying hard not to reveal where our position is and [00:08:00] it just naturally comes out. In this next presentation you’re going to see my case.

You just let the cat out of the bag. But I’ve also had people who just come right out of into a presentation say, well, I just want, you know, this is my case. This is my, so you’re automatically revealing your bias. When you do that as people who are listening to you, you basically kind of have a choice.

You’re going to try to please this person and go along with everything that they say, whether you agree or not, or you may be very opposing to it. But either way, you know, that you were like, It’s now slanted at a tilt with your bias revealed, they may not be as honest with you. They don’t want to hurt your feelings.

And so that’s why we always try to frame everything with this is not, we are not involved. We are here to present, to ask questions and to gather your feedback. We don’t have a dog in the fight. Because we don’t want them because again, they’ll either withhold information or they’ll try to be nice [00:09:00] about it.

Or you want to get that quality feedback. That’s what all these factors are about getting that quality feedback. And that’s one where you’re standing right in front of them. You’re asking for their feedback and they’re, it’s like jury selection, right? They know you’re involved somehow and they could obviously hold back.

And that’s not what we want to focus group. We really want their feedback. It’s really hard. Sometimes, like I said, it subconsciously flips out. So, how can we correct this? And that would be just looking really closely at our presentation and how we word it. And then try to avoid putting ourselves in that position where we’re thinking, Well, my client, oh, shoot, I just said it.

Or, she’s told me, like, oh, now we’ve. So that’s why we work really hard with our presentations and write them out going off the cuff. Inevitably, we’ll have this information just flop out of your mouth because subconsciously it is, it’s hard to, it’s hard to keep that back. So we work really hard to make sure we stay neutral in our [00:10:00] presentations, how we say things, how we write things, our questions, and we’ll talk about that in a second.

Oh, just really wanting that quality feedback. And again, if they. Know that you’re slanted. You’re going to get slanted on. You’re going to get slanted information on the way back out. So those are two kind of set up factors that can really cause the apple cart to topple over and not get good feedback.

The next two are really about the moderating or presenting. And that first one is having a presentation that doesn’t include any visual aid, even if you’re just sharing screen, or you’ve got a PowerPoint that’s got like a word or two words or whatever. Okay. One picture or just the Google street view of what the intersection look like people’s attention spans are just so tiny, you know, used to say is goldfish right?

Well, we’re worse than goldfish now with all of our technology and how we take in information. [00:11:00] So. If the brain is bored, not stimulated, like we’re going somewhere else and our brains and we’re looking at our phones or doing looking around that other stuff, if you’re virtual and even in person, this totally happens.

You can see people completely check out. I mean, it’s not difficult to see. And I do this all the time. Someone’s given a presentation and it just goes like purely, here’s just information, A, B, C, and that’s all I’m getting from them. I just kind of glaze over, I can check out. This happens all the time with any kind of presentation, but especially with those focus group people, we need to make sure that we are keeping them engaged and also delivering the information in a way that allows them to process it.

If you’re sitting and you don’t know what you’re about to hear, other than you’re going to listen to some stuff and, and sort of give some feedback and you’re having then to take in verbal information and organize it and it’s, [00:12:00] maybe it’s a chronology, it’s a story, it’s all these things, they’re just going to kind of get a little lost and throw their hands up.

And that’s what you, that’s, That’s the experience you’ll have is you’ll either have, I just need more information. Well, I need to have this thing. And it’s, you’ve already given them so much information. They really need more or they get a lot of confusion going on. Like they need you to repeat a lot of things or go back to that.

Or did you hear that? So a lot of recombing back through the presentation because they couldn’t keep up with all of the information just given to them verbally. Okay. And one of the things we’re going to talk about a lot in the podcast coming up, and one of the reasons I’ll probably put some of our podcast episodes on YouTube, is to be able to show you the visual aid that we are talking about creating or using.

So you can take it and use it as well and get the information out there quicker. They’re going to learn it faster and they’re going to be able to see it. Simulate it quicker so then you can turn around and get that feedback [00:13:00] quickly. And that’s always super helpful. So we want to always have some kind of visual aid in our presentation and in our PowerPoint.

Even if you’re virtual or in person, same thing. We believe, uh, we believe we’re very engaging in person. That’s true to an extent, but you know, with focus groups, we’re giving them a ton of information and hoping that we get feedback and if it’s just all verbal, a lot of it’s just going to go by the wayside.

So we want to avoid that again. Getting that quality, reliable feedback. And my last one for this episode will be slanted questions. And again, this is such a sneaky thing that happens to us. We really, I think it’s a subconscious. We’re not trying to be sneaky. We’re not trying to slant things, but it’s just a.

It’s a language communication thing. And it’s also knowing that the people on the other side are completely suspicious of us. So every word, if it doesn’t pass the, you know, the gut check, they’re like trying to figure out, well, where’s [00:14:00] this going? Or who is this person? What is this about? And what I mean by slanting questions is a lot of times we want to ask questions.

Well, if I just told you X, would it change your mind? Well, they’re gonna assume one that you have X. Then we’ve got all kinds of suspicion problems. The easier way to answer the question is just make it much more broad, and then you can list off different factors. But we always want to make sure the best way to cure slanted questions is to go with open ended questions.

Steering them in a way or offering multiple available options. And I don’t mean by saying, well if you had X, Y, Z, would that change your mind? See, we’re assuming it would change their mind. So a lot of our questions kind of have assumptions. What questions do you have? I just assumed you had questions, right?

They may not have any at all. So one quick trick that I learned during my time with the Keenan law firm was. Always adding, if any, do you have any concerns? If any, [00:15:00] uh, do you have any questions? If any, we’re just opening it right back up instead of making that assumption that they do have a concern or assumption that they do have a question.

Just opening it back up to, if any, right back to that big open ended question. With those slanted questions, we’re revealing that bias and we’re also again creating a little more suspicion. Oh, wait, you do have more information, like, hold on. And then they kind of feel like, oh, you don’t feel bamboozled. I went ahead and made, I staked my claim.

I put my flag out there. I made a position. Like, my position would completely change. Oh, man, you have that information, don’t you? Like, oh, and then they feel like you’re withholding. And then you can’t get them to stake into a position. Well, if you said this, then I feel this way, but if there’s this, then I feel that way.

And then now it’s like there are feedbacks all over the board. And if it feels unreliable and it is unreliable because they’ve given you so many different factors, [00:16:00] it’s because they just kind of lost trust in the process that this was, you know, firm, like these are the facts, then I will make a decision and I will give you feedback versus now it’s loosey goosey and I need more information.

And whenever you start to do a lot of focus groups, and if you’ve done a lot, then you understand. And if you’ve done a lot of jury trials, you also understand when you get that, Well, I just, if I had more information, well, I would just have so many questions and it’s like, Ooh, like that person probably will never be satisfied like they just, there’s always going to be more information that they want.

So therefore, they’re always going to be indecisive. And at some point, you got to make a decision of your own jury. And at some point folks group, we’re going to ask you to make a decision, plant your flag. All right. We ran through four quick questions. Factors sneaky, sometimes factors that can come in subconsciously and cause unreliable, or when a focus group or a flop as also you can call it [00:17:00] one would be again, having repeat participants can really cause a problem.

Having revealed your bias coming right out of the gate, saying who you are and who you represent, or subconsciously planting things like my case or my client in there, but just got to call that presentation down. Which leads me to my third one, which would be got to have some kind of visual aid. We got to keep people’s attention with these presentations, help them organize the facts or put it in a visual way again, just to provide the ability to look at something quickly and then be able to make a decision on it without making them juggle all the information.

And then finally slanted questions. And again, these are sneaky things. These are not things we are intending to slant, but when we do, it can really cause a little bit of disruption, people making decisions and giving us feedback. So I hope that this episode was helpful. And again, these are all mistakes that I have made, which then made me cringe.

And then did I [00:18:00] just waste all this time and effort to get this focus group together? So I want you to avoid the pain that I have. So if you have any questions or I’ve said something that may be. Causes you, huh, or a concern, please let me know. My email will be in the show notes and until next time, thank you.