How to Get Better Feedback From Your Focus Groups [Ep 175]
Make your next focus group actually reveal the weaknesses, blind spots, and sticky points in your case, before the defense does!
- Long, compound questions will kill the conversation.
- Keep the flow moving with shorter prompts.
- Silence is one of the most useful tools you have when you want honest reactions instead of rehearsed answers.
These are just some of the detailed tips we cover in today’s episode, which helps you make the most of a focus group to get accurate, realistic data and feedback.
The greatest strength of focus groups is their ability to reveal real weaknesses, not just reinforce what you already believe.
So give your groups the tools to deliver what you need, and remember: set aside that lawyer’s instinct to advocate and instead, just listen.
Focus groups can change how you build a case, and build a case frame. Book a free call with me and learn more about my online focus groups for plaintiff personal injury lawyers:
https://www.calendly.com/elizabethlarrick
In this episode, we cover:
- Why short, neutral questions get you better participation from every person in the room
- How to use devil’s advocate questions without drifting into vague hypotheticals
- The open-ended wrap-up questions that reveal what jurors actually remember
- Keeping information chunks short so the group can actually absorb and discuss them
- Using silence intentionally, especially in Zoom settings, to give people time to think
You can also watch today’s episode on my YouTube Channel:
How to Get Better Feedback From Your Focus Groups [Ep 175]
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