Three Case-Saving Focus Groups to do in Discovery [Ep 150]
Our episode this week demonstrates why even small focus groups can go a long way towards saving your case.
Running focus groups in discovery can accomplish a lot in even just 50 minutes, giving you data and analysis that you simply wouldn’t have otherwise.
I outline three specific types of focus groups that can save cases: neutral narratives, timelines, and deposition preparation. Each type serves a unique purpose in helping lawyers understand their cases better, identify weaknesses, and prepare their clients for testimony.
We want our clients to do the best job possible, so why not give them a leg up and do a focus group test run, to help figure out where jurors will land on the testimony.
In this episode, you will learn:
- How focus groups can save your case during discovery.
- Understanding jury perception is crucial for case strategy.
- How fresh perspectives can break stuck thinking in cases.
- Identifying assumptions early can guide case direction.
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Supporting Resources:
You can watch this episode on my YouTube Channel: @ElizabethLarrick
Want to learn more about the virtual focus group Elizabeth does with lawyers? Schedule a free call: