Why Zoom Focus Groups Should Be Your First Thought Compared to In Person [Ep 136]
In this episode, Elizabeth shares expert insights on transforming your trial preparation with Zoom focus groups. Discover the unique benefits of virtual sessions, including the ability to capture participants’ facial reactions up close, which can’t be replicated in traditional settings. Elizabeth uses her extensive experience and real-world examples to demonstrate how these online gatherings can deepen your understanding of juror behavior, enhancing your courtroom strategies.
Learn about the convenience and flexibility that Zoom focus groups offer, saving time and resources while allowing you to experiment with different formats. Elizabeth compares virtual and in-person focus groups, highlighting the distinct interactions possible through Zoom. Tune in to explore how these insights can strengthen your connections with clients and juries, ultimately boosting your effectiveness in court. Whether you’re a seasoned lawyer or new to virtual focus groups, this episode offers valuable strategies for your legal practice.
In this episode, you will hear:
- Advantages of Zoom focus groups over traditional in-person settings
- Benefits of capturing close-up participant reactions on Zoom
- Cost-effectiveness and convenience of online focus groups
- Flexibility and freedom in structuring virtual sessions
- Use cases for Zoom focus groups in pre-lawsuit and pre-mediation stages
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Supporting Resources:
You can watch this episode on YouTube here: https://youtu.be/uOGoz3O167o
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