Trial Lawyer Prep: A Podcast for Plaintiff Trial Lawyers

Hi, I’m Elizabeth

I spent roughly a decade as a practicing plaintiff personal injury attorney before building a consulting practice focused on jury research, focus groups, deposition preparation, and trial strategy. The podcast is where I share what I’ve learned from running focus groups, working alongside trial lawyers around the country, and sitting in courtrooms watching what actually moves jurors.

What makes my perspective different from most trial consultants: I’ve done the work. I built my trial skills running my own personal injury firm and working with the Keenan Law Firm, taking depositions, preparing and examining witnesses, picking juries, and trying cases. My trial experience spans truck cases, business litigation, employment law, sexual assault, medical malpractice, premises liability, and other niche practice areas in courtrooms across the country.

Most trial consultants come in at the end — once the case is built, the witnesses are locked in, and trial is on the horizon. I work differently. I want to be part of the team from the beginning, when the decisions that shape the case are still being made: what to ask in depositions, which witnesses to develop, what themes the evidence actually supports, where the weaknesses are before the other side finds them.

That early involvement is what makes the difference between a good result and the best possible result — whether that’s a strong settlement before trial, a favorable mediation, or a verdict in the courtroom. The goal isn’t to win at trial. The goal is to win the case, whatever form that takes.