Ready to start doing your own online jury research?

Do you have case problems that need solutions now?

Don’t want to waste precious case expenses with an expensive mock jury?

Tried to run your own virtual focus group, but got stuck recruiting participants?

Discover how to build your own virtual focus group system and get your case problems solved with this ON-DEMAND Course: Do-It-Yourself Virtual Focus Groups for Beginners!

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I attended the course on Zoom focus groups.  It is very obvious that Ms. Larrick is on top of her game.  She is on point in all area, including gathering focus groupers, using the appropriate form of the many different focus groups that are available, and, so very crucially, interpreting the information gathered during the focus group.

Brad Wicker

BDIW Law

Are you a Plaintiff Lawyer looking to improve your jury research strategy without breaking the bank?

This course is for Plaintiff Lawyers who:

  • Are newbies to Focus Groups
  • Have done Focus Groups before and want to bring it In-House
  • Have been doing them on their own already and are getting stuck

By the end of this three-video course, you will:

Have Confidence

Feel more confident and have less stress around using virtual focus groups as a tool to work your case better.

Understand Nuances

Understand the nuances around moderating focus groups (i.e. who will speak and who won’t, when they’ll speak and won’t, etc.).

Remove Fears and Doubts

Remove fears and doubts about trying online jury research for your law firm (i.e. absences, skewing panel, bias, etc.).

Focus Group Plan

Create a plan to set up a virtual focus group for your law firm (e.g. from recruiting to presenting to moderating) .

Avoid Common Mistakes

Know how to avoid common pitfalls surrounding virtual jury research (e.g. efficiency, communications, timing, etc).

Challenge Preparation

Prepare for the potentially rocky road to creating and running a virtual focus group on your own (e.g. bizarre asks, unruly participants, snafus with presenting, handling blank stares, etc.)

Ready to get started?

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What’s Included?

  • 3 Video Modules that are a replay of the LIVE version of the course that took place in May 2024
  • Workbooks for each video module to guide your learning
  • Ongoing support through the Circle community for Q&A.
  • Ask-Me-Anything Live Zoom meeting December 2, 2024.

Module 1

Setting up Your System from Ground Zero

Learn the basics of starting from scratch – Answer WHO, WHAT, WHERE, WHEN, WHY, and HOW

Module 2

Creating Presentations & Moderating with Confidence

Craft engaging presentations, present seamlessly, and moderate effectively

Module 3

Troubleshooting + Avoiding Pitfalls + Keeping Your System Tidy

Handle common issues, improve recruiting, and manage participants

I regularly get questions about:

  • How do you recruit? Where do participants come from?
  • What kinds of presentations do you use?
  • How do you keep participants engaged?
  • What ways do you use to get participants into discussion?

I developed this short, easy-to-follow course DIY Virtual Focus Group for Beginners to answer all of these questions and more!

The course contains checklists, bonus content, and samples to get you started. However, if you already have a system in place, this course will also help you go deeper and solve on-going issues.

Elizabeth’s focus groups are a must for litigators. What differentiates Elizabeth is the hours she has devoted to this skill to understand the “why.” She will keep digging and pulling threads with individual members to draw out what they’re really thinking, but may be afraid to say. These groups and her feedback have provided a much needed outside view of cases to focus on what matters.

Amber Russel

LOAR PLLC

Alright, I’m in!

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